I hate self promotion.

I'm a shy, retiring and modest type, so I don't like having to proclaim my own virtues, but for the new e-book editions of my novels, such as Blood Hunter and the upcoming Gnelfs, I'm mustering my courage and tenacity and doing interviews and what I can to get the word out.

It's pretty much a necessity. I've noticed about a million books out there. Most are written by James Patterson, but not all, so you've kinda gotta wave your arms and shout.

All of this is making me recall a lesson in self promotion I got at the opening session of a science fiction convention a few years ago.

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