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The folks at Brains on Fire, an agency that specializes in creating movements, have just published a smart new book called Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements. To celebrate that, here are 3 questions for BoF "Courageous President" Robbin Phillips:

Q1: All marketers are trying to do something to rally passion around their products or services. What's the #1 thing you see marketers doing wrong in pursuit of that goal?

The mistake I see most marketers making is ...