My publisher put the ad below in The New York Times and Wall Street Journal for the paperback version of The No Asshole Rule.   Calling it The No A****** Rule is better than calling it The No ******* Rule, as The Times did when the book was on their bestseller list in 2007. (I note that they are spelling out the whole title in their "extended" list, as the book is #15 on the paperback "Advice"  list, but they don't publish that in the paper -- the real test will be if it makes it to number...