I have to admit when the good folks at Riverhead mentioned that they were working on an animated video promoting Where Good Ideas Come From, I wasn't fully convinced it was going to be worth the effort. But the absolutely brilliant video they produced with Cognitive Media in the UK shows how wrong I was. It's genuinely worth watching multiple times, which is something I've certainly never said before about a book promo. Just four days after we released it, it's been viewed almost 100,000...