The writer’s journey continues. You write and promote. In the process you build a brand. Your brand builds reader expectation. When a reader picks up one of your books they come to know what to expect. You don’t think in those terms with your first book. It’s the second one that starts building a brand. It continues to define who you are as an author. When you pick up a Dusty Richards book you know you’re getting a solid traditional western. Pick up a Jeff Shaara title, you know you’re in for a first class historical dramatization. Building a brand is how you build a following. That’s what makes successful writers successful. There are some authors like Loren Estleman and Robert B. Parker who manage two genre. Both write westerns and mysteries. I love their westerns. I’ve never read one of their mysteries. Nothing is more risky than a small sample; but I suspect they have a brand in both audiences.

Building a brand is a bit of a dilemma for me. I love big historical dramatizations I call ‘Unexpected history’. It’s a story that involves some little known or over looked aspect of an otherwise familiar character or event. Boots and Saddles: A Call to Glory is unexpected history. Most people don’t know that chapter in George Patton’s career. The trouble with ‘I-had-no-idea’ stories like Grasshoppers in Summer; or A Question of Bounty is that they don’t come along every day. So what do I write when I don’t have my teeth into one of those? We’re about to find out.

A couple of years ago I thought about creating a short novel series for digital publication. I stumbled on an unexpected history premise for the series. Did you know the Pinkerton Detective Agency had a competitor? Most people don’t. I came across a compilation of case reports for something called the Rocky Mountain Detective Association. The group operated across the west in the latter decades of the nineteenth century. I chatted up the idea with my publisher who showed interest in doing them in print. The first release in the Great Western Detective League series will be out in January 2015. It’s a western with crossovers in crime/detective and a sprinkle of romance. The series introduces a colorful cast of Great Western Detective League and Pinkerton characters who pursue criminal cases while battling each other for the rewards and bounties that go with getting the bad guys. The idea is to create a light fun read. Will it muddy my brand? It could. We’ll try to give the series a brand of its own.
That brings us to the end of this guided tour of the writer’s journey. It’s not the end of the journey mind you, it’s only as far as I’ve come. The writing, publishing, promotion and brand building continue. It’s a long way to a best seller; but who knows? Maybe someday. Enjoy the journey wherever you are.

Next week: Saber Master

https://www.amazon.com/author/paulcolt

Ride easy,
Paul