You can be a trusted institution or a trusted individual.

A few weeks ago, I set out to buy some imprinted items. I probably looked at a dozen t-shirt options online before I picked CustomInk. Why did I pick them?

They weren't the cheapest (but it's actually very hard to compare). I picked them because the site is clean and professional. I liked that they're not weasels (they quote actual prices and actual ship dates) and  they have non-trivial, easy to use software that makes it easy to upload gr