I’ve had a few questions from readers about what to do when book sales slump, or how to kick sales off that haven’t even had chance to slump. I thought I’d answer very simply and publicly in this post with a few words of general advice and guidance.

Firstly, don’t panic. Sales do slump over time. It happens to everybody. I had a sales dip in September, but they’ve picked up again this month. It’s the nature of business, so don’t fret about it.

Secondly, ask yourself what you can do to help give...