More Reading Habits

I recently posted a video describing my new digital reading lifestyle and why what I’ve learned signals a very strong future for digital books. I’m very curious about people’s reading habits, as a book lover, a book seller, and a writer. This week, two other avid readers chimed in. I’m loving these accounts.


The first I’ll share is from Joanna Penn, whose blog is amazing, and who is one of the nicest and smartest people in all of publishing. You should definitely read what she has to say. There’s so much overlap with my habits that it leads me to think that the natural advantages of digital reading are going to continue to win over converts.


The other response I saw was from Rachel Eliason, who dubs herself a “Digital Expat.” Like Joanna, Rachel had the same storage issues many voracious readers experience. Like myself, she enjoys being able to fit her entire library of books inside her purse. Her reading habits and experiences with going digital are super informative.


I hope to see more of these. And it would be great to hear from the people who tried digital but gave it up, or who read print and say they’ll never go digital. My suspicion for a long time has been that the heaviest of readers are the ones who will end up going digital, as cost and physical space are major constraints. Not to mention the instant access to a near-complete list of what’s been published.


This transition may end up looking a lot like the music transition to digital downloads. It took a while for music studios to focus on their digital products ahead of their physical CDs. What changed was the money flow. When most of their profits came from digital, that became their focus. This was driven by customer behavior and new products and online retail spaces. iTunes and the iPod led to the closing of the previously ubiquitous music stores, which changed the focus of music producers. It also helped to partially democratize the music publishing scene.


The same is happening with books. The iPod and iTunes equivalent are the Kindle and Amazon. The effect on the physical product is going to be the same, as will the effects on the publishing industry. I think this transition will be slower, however. And there will be more resistance. For a few reasons:


•  Music was already consumed digitally. Only the delivery format changed. Consumers already listened to music through their headphones, speakers, and car stereos, so they didn’t have to get used to a new interface. They just had to get used to where their music was stored and how it was accessed. Songs gradually replaced entire albums as the target of purchasing decisions.


• Music listeners had already dealt with a change in format (or a few). I’ve used records, 8-track, cassettes, CDs, MiniDisc, and radio prior to MP3s. Books haven’t changed much for over a century.


• There is more cultural status with reading than listening to music. Far fewer people read novels and books for pleasure than listen to music, but the cultural status of the former trumps the latter. There are dozens of programs aimed at increasing the number of people who read and few that focus similarly on music. Public libraries are one hint at this cultural significance. The previous fact (that books haven’t changed much) combined with this fact (that reading is highly regarded) has resulted in very loud objections to digital adoption from some quarters.


• The self-betterment effect is a very powerful drag on digital adoption. This is related to the point above (that everyone should read more, and reading makes you a more highly prized member of society). For many consumers, books are like exercise equipment. They are purchased with the hope of being used because of the future ideal or bettered self they represent. And then they sit around. Related to this and the point above are those who have shelves full of books that they’ll never read but that they like having around them, especially for others to see. Digital adoption will never satisfy these cravings, and I think some of the loud objections to digital adoption come from these sorts of shoppers.


A decade from now, the reading landscape will look very different than it does today. I think we’re in the original iPod phase of adoption. The iPhone of reading hasn’t been invented yet. When MP3s first became popular, music purists went nuts over the lack of quality. Many still do. But consumption advantages (price, storage, availability, selection) trumped any of those concerns. I think we’ll see the same pattern for digital reading adoption. It may be slower due to the reasons listed above, but the results will be similar. In fact, digital adoption rates are already far higher than publishers admit, something we’ll look at in the next Author Earnings report.


 

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Published on January 11, 2015 04:58
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message 1: by Kathy (new)

Kathy I have given e-reading a chance, but much prefer to read the paper pages of real books. The drawbacks you cite - cost and space - are real, but reading for extended periods on digital devices gives me throbbing headaches, a serious drawback for a voracious reader.

In fact, my wellness program at work pointed out that the blue light associated with electronics (computers, e-readers, phones, etc.) can cause long-term eye damage. The blue light apparently causes oxidation of the macula which can lead to macular degeneration and vision loss over time.

So, for me its good old fashioned books stuffed in every corner of the house, or hours at the library. I also buy used books to help with cost. And from time to time I do read e-books, but it is the exception and not the rule.


message 2: by Chris (new)

Chris How do you deal with print size? The biggest advantage for me when using an eReader is being able to scale the font.


message 3: by Chris (last edited Jan 12, 2015 12:38PM) (new)

Chris I have found that reading on an electronic reader based on eInk is as good as a printed page to my eyes. It took me years to take the plunge, but after a very brief adjustment period I'm not looking back.

According to Goodreads, I read some 64,000 pages last year. Those pages were consumed on a Kindle Paperwhite. The experience is that good.

Reading on a tablet is not the same. The backlit tft screen is a far cry from an eInk display. People who equate an app on a tablet to a dedicated, eInk based, reading device are doing themselves a disservice.

If I had tried to replace my print books with a tablet, I would never have made the change. Pick up a eInk reader, you won't be disappointed.

I read a combination of fiction and nonfiction with a ratio of probably 80% fiction.

Nonfiction books that I choose are usually very well reviewed or considered a "must read" for a given topic. I don't quibble about price for nonfiction.

I prefer science fiction, fantasy, urban fantasy, horror. Anything with a space ship, apocalypse, or the supernatural has me at hello.

Price matters. I read a lot of fiction, so I pay attention to the bang for the buck. If something looks mildly interesting and it is listed at $2.99 or less, I buy it. As the price point rises, so does my hesitation in purchase. I become patient and wait for a daily deal or some other price advantage for almost anything over $5.99.


message 4: by Don (new)

Don I'm a huge fan of ebooks. I use my phone to read, so a normal boring LCD screen. I love being able to store 500 books on my phone, in my jacket pocket. I love being able to read anything I want and not have anyone know exactly what i'm reading. I love having something to do no matter where I am or what i'm doing. I can read for 5 minutes, 10 minutes, 15 minutes, 5 hours.

I was an avid reader in my teenage years but that tapered off when driving/alcohol/video games took hold of course. When I got my first smartphone issued by work I downloaded an e-reader because I spend 45 mins commuting on a train each direction each day.. signal coverage sucks so I started reading one of the books that the app came with when I downloaded it, and I was hooked. FYI, it was White Fang. I have read at least 100 books since then (including most of Howey's stuff, I wouldn't have discovered Wool if it wasn't for ereading) and honestly I feel bloody lost if I don't have a book queued up.

Like right now.. I just finished a 13 book series by Robin Hobb and i'm adrift on goodreads trying to decide what I want to read next.


message 5: by Lisa (new)

Lisa Hapney I'm a fan of stories, whether printed or on e-reader. I read, I write, I review books on my blog and I have boxes and boxes of favorite books that I lug around every time I move. I also have a Paperwhite e-reader, which is great for my blog. My e-reader hasn't completely taken the place of books, but it is so convenient, stores so much, is easy on my eyes, etc. that I really love it. Right now I have 71 items on my e-reader. There is no way I could carry all of that around with me. I love that I can download a whole series and have it in my pocket. It was especially useful when reading the Game of Thrones books because they are so large that in paperback the binding starts to break, but not so with the e-reader. It is also great for short fiction. I'm willing to buy a short story for $0.99 and see what it is about, but you can't buy single short stories at the book store because it's cost prohibitive. Price point is another point to be made. I read a lot of independent science fiction and I'm willing to give up to $2.99 for an e-book from an unknown author. Once they go higher I really have to know/like the author to dish out more cash. I have found great writers on the e-reader, like you, because the price point was right and the story looked interesting. On the other side, I love the feel of a book in my hand, the smell of the paper, and the fact that I can take books places I wouldn't feel comfortable taking my e-reader, like for bubble bath reading or at the beach. In my world there is room enough for both, but I love being able to sync my phone and e-reader so that I can read in long lines while shopping, getting my oil changed, etc. without missing a beat. Although I'll read on my phone when waiting around places, I definitely prefer the e-reader and the non-glare screen is the reason. It's like reading a book that I can adjust the font size on and still have that feeling, with regard to my eyes, of not being on an electronic device.


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