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Sounds kinda scammy. "I'll send you a copy to review."
"This isn't complete?"
"For more of this story, you may purchase a full copy at ..."
I think that Christina has it right. Ask for a full copy to review, especially if you gave them a full copy of your own work in exchange for a review.

I think it's rude of the author to force you to buy her/his book for the rest if they ask you to begin with.

Regarding your book: I just checked it on Amazon, and $2.99 strikes me as a good price. I did notice your "also list" -- for a YA book, there's some "interesting" books in there (especially the two I recognized). It looks to me like maybe your keywords aren't attracting a YA audience?

If you intend to do swaps, it is a very good idea for each to buy a book from the other, especially if it is an ebook. The reason is that Amazon is far less likely to remove reviews if the book was purchased. Otherwise, they look for "under the table" review deals (You give me 5 stars, I'll give you five stars.) Then, from a financial point of view, it costs you, say $3. If they buy yours at the same price, you get $2 back,
and you can probably write your purchase off as a tax deduction as it was involved in marketing, so basically it costs you nothing, you both get reviews that stick, and each of you gets another sale to raise your book on the Amazon list. Don't be mean!
If he sent you an unfinished copy, he is employing you as a beta reader. Don't buy it. You are doing him a service, and he should be willing to give you a free copy for your help.
Morris
Morris

If you intend to do swaps, it is a very good idea for each to buy a book from the other, espe..."
I disagree. Buying each other's books to review is shady in that it gets around the FTC rule of stating clearly up front that you received a copy for the purpose of reviewing. Amazon will not remove a review that is FTC compliant.
Unfortunately, the state of e-commerce where everyone is expected to give everything away for free has reduced many of us to desperation.
I am not trying to say I condone what this person has done, only trying to guess at motive. Truthfully, these are very dark times to be anything creative, and because of the nature of the beast, authors have it the worst.
I think you are more than right to stop all dealings with this individual and post about it. If they continue acting like this, they should be named.
I still want to do more reviews. Things went a bit funny for me for a while, but any good book I can review...
I am not trying to say I condone what this person has done, only trying to guess at motive. Truthfully, these are very dark times to be anything creative, and because of the nature of the beast, authors have it the worst.
I think you are more than right to stop all dealings with this individual and post about it. If they continue acting like this, they should be named.
I still want to do more reviews. Things went a bit funny for me for a while, but any good book I can review...

I would treat this as a book you find by browsing Amazon (or whatever ebook provider you frequent) and making the same decision about whether you'd be willing purchase it or not. I would also put the unfinished copy aside and wait for the full completed version.
When I receive a request for a review I always go and evaluate the book as if considering whether to buy it or not. If I am interested enough to purchase it I then I do so unless the writer sent me a copy along with their request. If I'm not interested enough to purchase it, then I'm not going to review it...
Also, I don't swap reviews any more. I find that situation tense and uncomfortable so I avoid it.
I'm not opposed to doing a "read" for someone purely with the intention of providing feedback on an unfinished work, but I would never agree to review something unfinished.

I would treat this as a book you find by browsing Amazon (or whatev..."
Excellent suggestions J.D. Thank you.

If I want someone to review my book I give them a free mobi or pdf of the whole thing. Just rude not to!!
So, no do not buy it; why should you?
I would politely thank them for the initial book and kindly suggest a copy editor/proof reader. But explain you would not be willing to pay for the full version.
Incidentally, I went on a review site last week to ask for what was advertised as a free review. Went through the whole submittal form, only to get an email back asking me to pre-order their book as it would give them confidence to review mine!? wtf?? Review or don't review, there is no try!! (or at least, I'm sure this is what Yoda would say) ;-P
Still struggling to get mine reviewed in quantity :-(




That seems like a rather underhanded and dirty trick. And really not a smart practice if you're looking for reviews.
One piece of advice I got early on in the process is to not be afraid of giving away copies of your book. Don't be cheap. Good reviews sell books, and if you give someone a copy of the first and they like it, they might very well buy the second.

In the immortal words of The Bard: Stay Classy, San Diego.

You are supposed to recieve a full completed copy. There are no written-in-stone rules, but it's widely considered a gentleman's agreement. Or gentleperson's agreement, if you want to be p.c. about it. I'm still scratching my head as to why the forementioned author would risk their reputation that way. Especially when you're starting out, good reviewes are incredibly important.

I'll add my 2-cents of just say: Say no to swaps. They cause more trouble than they are worth. Fundamentally, it creates expectations -- no one does review swaps to have their book trashed. (You send it out to beta readers for that.) If you are doing a review swap, you are doing it for marketing purposes, so you want it to to be good -- and they want your review of their book to be good. That just poisoned the whole process: objectivity just went out the window because you both entered into an agreement with the intent to realize a material gain.
Add to that the fact reviews (despite what is so commonly believed) are very much a two-edged sword for new authors, and you just put yourself in a dicey position with another person for something that has a greater chance of hurting your sales than helping.
So to second sentiments stated above: only review books you would normally buy and be motivated to review. Only get reviews from people who feel the same way about your book.

The only thing I will do is send people my thoughts on the book in a private message.

There is another way if interested, and that is to run it like a baby-sitting club, but it would only work if enough people enter. Members get a credit every time they post a review, and a debit every time their books are reviewed. Names with large credits are posted (so as to attract reviews to bring them back to the median) as are the names of the takers. I rather suspect this challenge will die a quick death because there is a shortage of givers.


Regardless, I'd decline. Unless I really wanted to read it ;)

The problem here is that authors who swap are looking at reviews as an economic transaction, which they see as a positive thing. But many readers tend to view it as dishonest and manipulative. They expect reviews to be gamed by indie authors. They know just as well as we do that the traditional avenues for book reviews (which it's been demonstrated they largely ignore) are closed to indie authors. So they (many of them) expect we are going to be underhanded about it.
Now this is not all readers, of course, but enough to have some sway. I mentioned this elsewhere, but it might be worth reiterating that if you listen to readers, one thing that stands out is that they don't just use reviews to evaluate our work (most reviews are pretty useless for that anyway*). They do use them to evaluate the author as a person and if they get the sense the author is underhanded, gaming the system, or has a ton of FB friends, that's it -- you're pretty well done.
That why I say reviews are double-edged sword for new (especially) indie authors. That make us feel better, but they can make us look bad to our potential readers.
* This is why you don't see bestselling traditionally published authors swapping reviews on Amazon. What you see is them swapping blurbs, which are a straight-up endorsement, not a review. The problem is that indie authors don't have a useful level of credibility yet (except maybe Hugh Howey), and traditionally published authors are very unlikely to offer a blurb for our work. That may be starting to change, but it's hard to say. But I think that's probably the better way to go, when it becomes possible.

I have to back up and double back up what Owen says here. Giving away a handful of review copies to a few reviewers might be okay, but an entire wall of reviews that begin: I received a free copy.... Blah, blah, blah is going to be a turn off to many readers and some are just going to see the word free and bug you for a 'review' copy.
I'm not saying don't solicit reviews, just do so with some discretion. And by now it goes without saying, if you ask someone to review, furnish them with a full and final copy of your work!

Actually, in general I am against swaps, not for the "morality" reason, because my ethics would not let me give something I could not justify (although occasionally I have given one star different from what I might have given on another day) but rather because the other side usually does not honour the deal, so I would only enter such a deal if I would have bought it, or seriously considered buying it, had I known about it.

I just look at the initially reported issue as an agreement between two people that didn't meet the terms of the agreement.
I think the best response is to forward them back their document, let them know that you haven't kept any copies, and tell them that their way of doing review swaps doesn't work for you. Let them know you prefer they don't review your work. Give them best wishes on their sales, sign off. Don't say "thank you" in any way.
Then never review their document, because there is a chance they will be watching to pick apart anything you say. They'll probably be mad at you because they messed up. People often get mad at being caught in the wrong. It would probably be best not to discuss this with them again.
That just seems like the classiest way possible to handle it.
I agree with Christina above, that people look for that "verified purchase" on the amazon.com reviews. I do review ARC copies for some authors that I follow on facebook, but once there are paid for reviews, those matter a lot more.
Just throwing something out there, when you ask for reviews, the reviewer is free to say whatever, it is in public, and you can't do anything to make it go away. In a relationship with another author, I think it would be more useful to trade books and ask for feedback before release, so the book can be as perfect as possible. Other authors will be more expert at editing, and you could both help each other perfect your product.

Owen, you are so wise - we can certainly learn from you - thanks for sharing your thoughts...

Ian, I do agree that sometimes it's strange to see authors begging for reviews when they have done none themselves. One might think they should practice what they preach and review the books they read. I mean, don't they read books at all? Yet, we cannot force anyone to write reviews. I don’t think you should do it for the mere hope of getting some back. You might be in for some great disappointment.
From my point of view, I do it because I want to do it, and because I like to do it. Sure, sometimes it's not easy. I've read great books I couldn’t find anything to write about. Those times I felt my reviews fell flat because I couldn't express how much I loved those books. So what? I write reviews for my pleasure, not for the author's. So no pressure. :)
I never choose my books on the hope that the author might reciprocate. I choose them on how interesting they sound. If I get a review in return, I'm touched, but I never expect one. On the other hand, I may read a book from an author who reviewed mine, not because I think it's the right thing to do, but because it brought their book to my attention and after reading the blurb, I discovered it could be something I'd like. It's simple; if I don't think it's possible for me to enjoy the book, I won't touch it.
As for your idea, it's an interesting concept, but, like you said, I suspect it would die out before it'd even take off.

As to why I continue to do reviews, I read the books to see what to do and what not to do as an author, as well as to help other authors. Writing the review makes sure that I concentrate on the learning part.

It would be relatively easy to give a genuine sense about the writer's book. And if she wanted to return the favor, all the better.
The reality is, if you review books that are similar to your own, not only does it endorse the other author's story, but also draws attention to your own. (Traditional authors do this sort of thing all the time.)
I was sincerely hoping everything would have worked out, but to no avail. Anyhow, I found another author or two out there willing to give me their consideration. So, all things considered, even a slight worked out in my favor. I should be thankful to this still anonymous author. Perhaps, someday, she will do something to allow me to present her in a positive light. I am not a jerk. But I can hardly be helpful to someone who sends me a second-rate copy and expects a positive review.
Sigh. Let's move on.

As for review swaps...I do participate (although I am beginning to reconsider) with the idea that it's for an honest review. Meaning, if I think your book deserves 3 stars, I will rate it that way. If it deserves 5, then no problem. I will not give a 5 star rating just because we're doing a swap, or to be nice, or anything. And I expect the same in return.
Yes, I can see the issues people have with it. It's just tough to get reviews. No excuse, just reality unfortunately. :(
Review swaps get sticky. What if you like mine but I hate yours? What do I do? If I dis yours in a bad review, you will trash mine. For this reason I refuse to swap reviews. You either review mine of I review yours--straight up. Then I do not feel obliged to temper my review one way or another because of what I want from you. However, usually when I really don't like the book I am reading, I give the author a chance to gracefully withdraw his/her request for a review. Because really, there are some things that others like to read that I do not. I can chalk up lack of interest in the themes to many of the books I don't like.
Hope this helps.
Morris
Hope this helps.
Morris

You can probably tell within that little 10% preview whether or not the book is something you are going to at least partially enjoy since it gives you insight into the writing style as well as a general idea of the setting. I think if something just doesn't appeal to you, then a swap should be declined. Simply stating that the work doesn't seem like it's for you is bound to cause far less problems than if you just trash someone else's work in a full review.
I have yet to run into a situation where I've read any indie books I felt deserved less than a 3, but I also checked every single one out pretty extensively prior to diving in. If I'm going to hate a book, it's probably going to start before things get too far along and I agree with Morris that it would just be smartest to cut the swap short then and there. Plus I don't see anything with giving another author a private review of why something didn't work for me. I think a lot of value in reviews for me is knowing what worked, yes, but also what didn't. I've only published one novel, but I plan to continue indie writing and I'd certainly be interested in hearing about things that could make my next outing a bit stronger. I'd hope that other authors feel the same, especially in this corner of the industry where feedback of any kind can be hard to come by.

I don't know, if an author trashes my book, especially before my review of their title came out, I still have an obligation to honestly review it. The response must have been honestly felt or they would have waited for me to post before they trashed me and risked my retaliation.
If their review strayed the objective to the personal, readers can see that.
If I think the book was good I should post an honest review. If I think the book was bad, I would feel obliged to tell readers this is not influenced by the author's review of my book and make sure nothing in the review is personal.

I do three things to avoid retribution on reviews. If there are things in a book which annoy me I email the author with suggested positive changes and give them the option of updating their manuscript. The second is to send the review to the author before publication and give them the option of rejecting it in which case it won't be posted. The third is to only comment on the positive aspects of the book such as good use of language, characterisation etc. and if that fails simply email the author and admit that I made a mistake and chose the wrong book for me and offer no review. All this is done by private email so nothing bad is reflected on the author. Hope this is useful.

"I loved this book! It has amazing characters and a fantastic plot. Must read for anyone who likes long epic fantasy novels."
While I see the above all the time and it totally counts as a review, I feel like if a review is something more substantial, then it should list things that are good, but also not so good (unless the work just resonated with you in every way, in which case it deserves the 5 stars). Putting a positive spin on things is probably fine, but I feel like its a bit of a disservice to both an author and their readers to post something that only lists the good.
I kind of like your idea about emailing the author though since that privately delivers the feedback to them and they can ask that you not post it if its something they feel will hurt their sales/reputation. And you're right, they may even adjust the manuscript depending on what the issues were.

"I loved this book! It has amazin..."
I understand your need to get your feelings down and that any review is only the opinion of one person but I am convinced that reviews should be constructive if they are to be of use to the author. If I had written reviews of most of the classic literature I have ploughed through over the years and put down my feelings after enduring the inconsequential blatherings of characters with little of importance in their gadfly lives it would have contributed little to literary criticism and probably not saved countless students having to suffer the boredom I did. So before I seek a review swap I look at the author page and the book blurb and in many cases reject the type of novels which seem to have little storyline and no suspense as they are not my taste.If I still dont like the book then it was my mistake in choosing it and I can retire with good grace.

"I loved this book!..."
Reviewers on amazon.com, Barnes and noble, etc., are not usually trying to be literary critics. The only help offered to the author is to help sell their books, if the review is positive. I think most reviewers are thinking mostly of helping purchasers to know if they will be glad they spent the money and time reading the book.
I offered to swap stories and received a second rate story.
How would you rate the story, solely from the standpoint of someone putting himself out there to help a fellow writer? Shall I give it a three for good effort, a two for a very bad career move?
I am not certain I want to send my finished copy now for the swap. I would question the motives of someone who would do such a thing. It sure doesn't put them in a favorable light. Please tell me if I'm wrong about this.