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I didn't wish to keep banging on about the book, but wanted to build a group of readers so wrote about what I hoped were interesting events that happened to me over the years.
Sometime I posted three or four times a week (particularly when I was travelling, mainly about places visited). Recently I have been posting only near the weekend when people seem to have a little more time to sit and 'read'. The most popular day for my blog to be read is Sunday and the most popular time is 7.00 pm - in which country I am not sure :-o)
I have posted about sunrise (with pics of course), train stations in Europe, the size of a salad in Germany - blog anything to keep your readers interested.
https://silverfox175.wordpress.com/
The above link will take you to my blog so if you wish you can sample some of my posts. In April I had readers from 17 different countries and in July this had risen to 22 from China, India, Turkey, S. Africa, as well as the Anglo countries.
I also read many blogs, particularly of those who 'follow' me - tit for tat etc
Hope this helps.

I blog at http://theoldshelter.com/
I mainly blog about my time periode (1920s) and dieselpunk (my genre) but I try to cover different aspects of them. I like to post videos, era footage, era music, electro-swing (dieselpunk music).
I occasionally blog about different topics (for example, at the moment I'm blogging about the Olympics, I've always been a hard-core fan of the Olympics) and about my experience as an author, specially sharing tools and events that I think may be of help to other writers.
I very seldom blog about myself, and normally only in challenges posts.
My readers seem to prefer articles about the 1920s most of everything, though posts about writing are popular too.
I only had a few guest posts so far and I chose topics that come close to my main, mostly 1920s and dieselpunk. On the whole, I try to be consistent. My blogs about the Olympics, for example, cover the era Games.
In general, I see that sharing my knowledge about the era I write in is the best and most well-received topic.
Hope this helps ^_^

Nonetheless, because I like talking about this stuff, I'll share my experience. I was told by the editor who picked up my first short story publication (back in 2009) that I had to create an author website, for, at the least, a landing place where people could find me. It's gone through changes over the years. Initially, because of the novelty of it I think, I put up frequent posts with humor pieces, observations/opinions on cultural topics, and some experimental writing. I'll share the url here:
http://andrewjpeterswrites.com
You may be aware there's an ongoing debate about the effectiveness of blogging for authors, based on saturation and the proliferation of new social media. My advice, which I think echoes Geoff and Sarah's approaches, is to blog if you enjoy it, and if you have topics you love blogging about (including, but beyond your book or books).
Over the past year, I decided to aim to blog about twice a week, but to shorten the content, use more images and video, and focus more on providing different ways for visitors to explore the books I've written. I'd love it if I had time to use the site to share more ancient world-related topics (the setting for most of my books); but I find I can do that faster and easier through my FB author page, and with a lot more interaction.
One last thing then I'll shut up. I also made the decision to try to write more for bigger platforms than l'il ol' me, so I submit my more substantive opinion/observation pieces to more established blogs and sites.

Anyone else plowing a similar furrow? If so, how is it working?

In early 2014 I revamped my blog to one where I share my reviews of books that I've read and occasionally chat about music and movies. I used Goodreads' author gadget to post the two books that I wrote on the sidebar of my blog. Whenever a new book is added on my Goodreads author page, it will automatically appear on the sidebar.
I feel that it would help my readers (potential or existing) to know me better through my reviews of the books that I read.
For my upcoming new book (a historical epic), I intend to use this same blog for promotion purpose.
If you want to check out my blog, here it is:-
http://alicewaihanpoon.blogspot.ca/

And I checked out everyone's blog/website. Very nice !
Geoff - interesting stats in that first story about best selling authors being initially rejected. Its seems rather typical of every author.
Andrew - interesting Atlantis novel. Ive always been intrigued by Atlantis.
I launched my site about a week ago and so far Ive had about 500 unique visitors from 31 countries. Half of the visitors are from the US. The other 50% is from the other 30 countries. Almost none of the traffic is from Google though. Im pushing it all through my social media. Between LinkedIn, Twitter and Facebook, I have about 20,000 followers from my day job.
Im updating the blog 1-2 times a day. Usually, one post is common interest and the other post is more about my research behind the novel. Since the novel is still in progress I havent even starting blogging about it. But rather laying the ground work to hopefully raise interest in the topic - Italian history, genealogy and the Vatican as well as establish SEO for the website.
If you want to check it out --
https://resurrectionofthescrolls.com/
I can see through Google Analytics that the common interest topics get more views then the posts related to the novel specific topics. My post yesterday about my dog - Moose - really got a lot of views... he's my Beta-Listener.
I just wondering what the typical reader who buys on Amazon finds interesting in author blogs. Do they want to read about the story behind the story ? Read stories about the characters outside the novel setting ? Do they want to read about the process of writing or do they want to see their favorite author on vacation ?

I like the idea of half fiction / real, after all how many people have visited Yorkshire for steam trains and Harry Potter and platform 9 1/2 (I think that's the name of the platform, haven't read the HP books - am I the only one to admit this :-o) )

Nonetheless, because I like talking about this stuff, I..."
Andrew wrote: "Geoff and Sarah: I love your sites. You are both doing better than me, and I would suggest to Michael to heed your advice more than mine. :)
Nonetheless, because I like talking about this stuff, I..."
Michael,
I agree with your comment about shorter blogs and more pictures. I found that people have limited time to 'read' and go for pictures - sign of the times I suppose, so I altered my contents to fit this 'need'.
On the other hand I read one blog (he blogs several times a week) being an 'educational' blog, e.g history of the pencil sharpener, how the eraser (rubber for the English readers) came about, and the latest being the history of the dumbbell, oddball things that you don't skip over but read . . . wash my mouth out :-o)

This sounds like a terrific idea to me, and I would love to do something similar. My challenge is my lack of technical know-how. My husband knows how to use Illustrator and Photo Shop and has put together some artwork (maps, house crests) to go along with a couple of my books. But for the sake of marital harmony, I choose when to ask for my favors, and how many, wisely, and he's can't do video editing, which I think would be even better for such a project.
Are you doing all that work yourself?

And I checked out everyone's blog/website. Very nice !
Geoff - interesting stats in that first story about best selling authors ..."
The posts that get the most views on my blog are those vacation and other 'what I'm doing besides writing' type pieces. I do photo-essays when I can about my travels. So I think that is an indication of what readers want to see in an author blog. A publicist once told me: if readers fall in love with you, they'll fall in love with your books. I have to admit, I find that a challenge since a lot of the things I do in my real life don't relate so well to what I write about (and I'm pretty much an introvert so showcasing myself goes against the grain). But I have made an effort to share more of my personality on my blog.


As for the technicalities of setup, I haven’t started with that yet; just starting to create a bank of entries so that when I do go live, I can post regularly without interrupting other activities. However, I did have a little conversation recently on another thread with a very helpful person, Jyotsna, who had set up a beautiful Web site: http://herstorynovels.com. She said that she used WordPress’s templates and followed a guide, WordPress: The Missing Manual, as well as employing a free theme called Nisarg. I have used WordPress a little and find dealing with images to be frustrating—but I guess that’s what the manual is for!

I started with the free Wordpress and am now thinking of a more 'upmarket' Wordpress, whether I put my hand in my pocket and spend money is something else :-o)
https://silverfox175.wordpress.com/

I love that Nisarg theme. Has got me thinking about giving my site a rehaul. Thanks for sharing it.

"I launched my site about a week ago and so far Ive had about 500 unique visitors from 31 countries. Half of the visitors are from the US. The other 50% is from the other 30 countries. Almost none of the traffic is from Google though. Im pushing it all through my social media. Between LinkedIn, Twitter and Facebook, I have about 20,000 followers from my day job."
When I started blogging not three years ago, I knew nothing about blogging. Everything I've learned is by reading a lot (there are a lot of fantastic articles online) and trying :-)
I started attracting more Google search when I delved a bit more deeply into SEO. It isn't as scary as it might sound and it is really beneficiary. Apparently, this is one of the reasons having a blog or site still makes sense for an author: Google can find your blog, it can't find your socials.
Michael:
"I just wondering what the typical reader who buys on Amazon finds interesting in author blogs. "
One thing that you'll read again and again in marketing posts is that there is no typical reader. You have to find your own.
I've learned by experience that 'my' reader prefers posts about history, about social issues, about connection with the past.
Personal posts always gets lots of hits, but I don't post them very often, so there may be something there ;-)
I post very very seldom about my book. Normally, I do it when there is an occasion. For example, I wrote a series of diaries of my characters when I launched my book. It was popular enouhg, but not nearly as popular as my history posts.
Geoff:
"I agree with your comment about shorter blogs and more pictures. I found that people have limited time to 'read' and go for pictures - sign of the times I suppose, so I altered my contents to fit this 'need'"
It actually looks like things are changing now. Shorter posts were the thing to do a few years ago, but since the Google algorhythm has changed, longer post seems to do better.
I've read that Google prefers longer posts because that hint at the fact that the post will cover a topic thoroughly, rather than coursorily, and so it's potentially more useful.
1500-2000 words seems to be the sweet spot now.
When I started my New Woman's New Look series I asked my readers whether they mind long posts, because I knew they were going to be over 1000 words each. Almost everybody said they didn't care about the lenght, as long as the post was intersting. Which, incidently, it's what experts suggest too ;-)
Geoff:
"I started with the free Wordpress and am now thinking of a more 'upmarket' Wordpress, whether I put my hand in my pocket and spend money is something else :-o)"
I started with the free version of WordPress and moved to the pay version after one year. Never ever regretted it. The pay version gives a lot of freedom and it's easy to use.
Once again, I've learned by trying, reading and watching tutorials.
I'm not a techy person at all, but there are lots of occasions to learn out there :-)

I've read that Google prefers longer posts because that hint at the fact that the post will cover a topic thoroughly, rather than coursorily, and so it's potentially more useful.
1500-2000 words seems to be the sweet spot now."
Thanks for sharing that, Sarah, and that does prove true when I look at my Google Analytics. I have some longer posts on certain topics from years ago, and they perennially get hits. My all-time most-viewed post is on the subject: "What did the Atlanteans look like?" Every day, I get at least 5-10 hits on that post, and it's almost 5 years old.
That's a frustrating example, I feel, in that I doubt many viewers turned into book buyers. Maybe if I was a conspiracy theory author. :)
But I guess you never know, and in any case, you make a good point that the overall goal is to keep content interesting.



It's only been going a couple of months, but my content varies, although I do ensure there is a link to the Dark Ages, although it may be tenuous! For example. I might write about current affairs, but comparing them to Dark Age history. I have written about my books or aspects of them that have been particularly interesting or challenging to me. I have also written about visits I have made to historical sites.

Thanks, Abigail! I'll definitely look into that.

Here's the link - http://www.rashisdaughters.com/blog/#...
Maggie Anton


"I launched my site about a week ago and so far Ive had about 500 unique visitors from 31 countries. Half of the visitors are from the US. The other 50% is from the other 30 countries. Alm..."
Hi Sarah,
I've done it and spent some money on the upgrade - did you allow adds on yours?
I've also changed the home page colours etc - not sure if the new one is more attractive or not :-o) I'll soon fin out I suppose . . .

No, my site is add-free. I know many bloggers allow adds and that's a way of income, but at the moment I'm not interested in pursuing that path. Maybe in the future, who knows? ;-)

https://www.stevenspen.com/
The blog is eclectic but is lace with things about the writer's life and writing historical fiction.
Wander around. Check the blog achieves. Read articles and excerpts.


Well I certainly enjoyed your recent Trump post. Reminded me of something they would do in Vanity Fair. :)

Thanks, Andrew. My husband and I were cracking up the whole time I was writing it. We just kept coming up with more & more things that had to be Hillary's fault. The only thing I forgot to add was: SNIFF.

I blog on my site:
http://haraldjohnson.com/
But I don't call it a blog (always hated the word). Instead, I do "posts" under the "Posts & Stories" tab. I favor behind-the-scenes kind of content. For example, here's latest post about the final research I did for my “1609” novella:
http://haraldjohnson.com/new-york-new...
As you can see, I’m big on images, and use them a lot. I think they’re crucial these days.
The site is the hub of my author platform and brand. And one of its objectives, of course, is to attract subscribers (with emails), but I also like to just engage with people (readers and non-readers) about what I’m doing.
Technically, it’s a Wordpress site (paid). Actually it’s just a subdomain of my master account with HostGator (my ISP). There’s no extra charge to have multiple subdomains, and I have a few. When I set up this site, I wanted a different look-and-feel from my others so I went with a theme from Studio Press: Genesis. It’s basic, clean, responsive (critical for mobile), and easy to work with. For email, I had been using MailChimp but switched to MailerLite. ML is great on customer support (I always look for that), and it has free Autoresponders (also very important). A lot of authors seem to be moving to ML, and I recommend them.
Look forward to any comments.

I blog on my site:
http://haraldjohnson.com/
But I don't call it a blog (always hated the word). Instead, I do "posts" under the "Posts & Stories" tab. I favor behind-the-scenes kind ..."
I like your personal photos, Harald. That's something I'd like to include more of on my site. For one thing, you don't have to worry about usage issues for images, but even more important, I think readers find personal photos more interesting. Once or twice a year, I do photo-essays when I travel someplace interesting that also ties into my books or research.

I don't post so much about my writing process as I do about the Mycenaean and Minoan cultures about which I write. I do a lot of artwork and research that I like to share with my readers.

Thanks, Andrew. And I like your dispatches from Trump Headquarters! :)


I don't post so much about my writing process as I do about the Mycenaean and Minoan cultures about which I write. I do a lot of a..."
Oh boy, I'm going to be visiting your blog. I love Minoan culture, and that's been the inspiration for some of my work as well. :)


I can vouch for Wayne's offer... he interviewed ME! And not a Tudor or Civil War combatant in sight!


https://silverfox175.com/
I blog about writing, about all things Shakespeare, as well as my favorite books and authors.
https://slayingthejabberwocky.wordpre...
https://slayingthejabberwocky.wordpre...

I don't mean to be too critical, but I would never write about writing in my blogs about the Byzantines. I have read other author blogs who seem to be blogging more about their writing process than they do about their books or the subjects of their books. Personally, I do find the blogs about writing interesting, but I don't think most readers really want to know how we produce the work we do. I suspect their interest is more likely centered on our novels and the historical period we are writing about.



I don't think there's anything wrong with personalizing your blog with a little info about yourself, especially when it relates to the research or travels you've done when writing your novel.
I just think that if you want to blog about writing, do it separately from the blogs attached to your author website that readers of your novels might visit.
Is it about your book?
Your experiences writing/researching your novel?
The time period your HF novel is set in?
Completely unrelated topics ?
How about guest bloggers? Do you use them ?
And how often do you blog?
Im trying to find a solid direction for my own blog that is attached to my novel's website.