Sign in with Facebook
“The story’s power, then, is twofold: It provides simulation (knowledge about how to act) and inspiration (motivation to act).”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“A great way to avoid useless accuracy, and to dodge the Curse of Knowledge, is to use analogies. Analogies derive their power from schemas: A pomelo is like a grapefruit. A good news story is structured like an inverted pyramid. Skin damage is like aging. Analogies make it possible to understand a compact message because they invoke concepts that you already know.”
― Made to Stick: Why some ideas take hold and others come unstuck
― Made to Stick: Why some ideas take hold and others come unstuck
“Mystery is created not from an unexpected moment but from an unexpected journey. We know where we’re headed—we want to solve the mystery—but we’re not sure how we’ll get there.”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“People are tempted to tell you everything, with perfect accuracy, right up front, when they should be giving you just enough info to be useful, then a little more, then a little more.”
― Made to Stick: Why some ideas take hold and others come unstuck
― Made to Stick: Why some ideas take hold and others come unstuck
“Don't think outside the box. Go box shopping. Keep trying on one after another until you find the one that catalyzes your thinking. A good box is like a lane marker on the highway. It's a constraint that liberates.”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
Yifan’s 2024 Year in Books
Take a look at Yifan’s Year in Books, including some fun facts about their reading.
Yifan hasn't connected with their friends on Goodreads, yet.
Favorite Genres
Polls voted on by Yifan
Lists liked by Yifan
