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The Honest Truth ...
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  (page 31 of 264)
"Just started this one. It's good so far. I enjoyed listening to Dan Ariely's talk on it he gave at the James Randi Education Foundation, and I really liked his book Predictably Irrational. I think in the next 50 years Behavioral Economics will become one of the most important fields in science." Nov 11, 2013 08:30PM

 
The Matching Law:...
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progress:  Nov 11, 2013 08:24PM

 
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B.F. Skinner
“At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.”
B.F. Skinner, Walden Two

Edward O. Wilson
“Destroying rainforest for economic gain is like burning a Renaissance painting to cook a meal.”
E.O. Wilson

V.S. Ramachandran
“How can a three-pound mass of jelly that you can hold in your palm imagine angels, contemplate the meaning of infinity, and even question its own place in the cosmos? Especially awe inspiring is the fact that any single brain, including yours, is made up of atoms that were forged in the hearts of countless, far-flung stars billions of years ago. These particles drifted for eons and light-years until gravity and change brought them together here, now. These atoms now form a conglomerate- your brain- that can not only ponder the very stars that gave it birth but can also think about its own ability to think and wonder about its own ability to wonder. With the arrival of humans, it has been said, the universe has suddenly become conscious of itself. This, truly, it the greatest mystery of all.”
V.S. Ramachandran, The Tell-Tale Brain: A Neuroscientist's Quest for What Makes Us Human

Daniel C. Dennett
“Not a single one of the cells that compose you knows who you are, or cares.”
Daniel C. Dennett, Sweet Dreams: Philosophical Obstacles to a Science of Consciousness

B.F. Skinner
“The amateur doesn't appreciate the need for experimentation. He wants his experts to know.”
B.F. Skinner, Walden Two

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