CIA officers spend a great deal of time formulating personalized hooks for their targets. A proper hook contains three elements: A reason to meet once A reason to connect A reason to continue to meet


“Most information is time-consuming, negative, irrelevant to your goals, and outside of your influence. I challenge you to look at whatever you read or watched today and tell me that it wasn’t at least two of the four. I read the front-page headlines through”
― The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
― The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich

“But you are the average of the five people you associate with most, so do not underestimate the effects of your pessimistic, unambitious, or disorganized friends. If someone isn't making you stronger, they're making you weaker.”
― The 4-Hour Workweek
― The 4-Hour Workweek

“What we fear doing most is usually what we most need to do.”
― The 4-Hour Workweek
― The 4-Hour Workweek

“The question you should be asking isn't, "What do I want?" or "What are my goals?" but "What would excite me?”
― The 4-Hour Workweek
― The 4-Hour Workweek

“The fishing is best where the fewest go,”
― The 4-Hour Workweek
― The 4-Hour Workweek

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