Rohit Bhargava > Quotes

“BE STRATEGIC, NOT REACTIVE. Often, companies will mistake invention for innovation. They are not the same thing. This common mistake can lead to shallow ideation, one-dimensional product or service ideas, and undifferentiated engagement with your customers. Look beyond products to consider new business models that integrate greater purpose and deliver more robust experiences that delight customers.”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“Do you have a useful method for saving them? The”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“The Haystack Method: How to Curate Trends for Fun and Profit”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Each of these experiences leverages the most reliable tactic for securing attention wealth: storytelling.”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“In a world where anyone is one button away from being a self-declared expert, learning to think differently is more important than ever.”
― Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“Three Tips for Gathering Ideas START A FOLDER.”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“When you bought the book, it might not have been the ideal time for you to read it. Having it on your shelf allows you to turn to it later, when you are ready to discover it.”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“Step 3—Elevating”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“What is the broader theme? How can I link multiple industries? Where is the connection between ideas?”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“BREAK IT INTO PIECES.”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“In 2012, noted font design group Monotype worked with a team of researchers at MIT’s AgeLab to study the impact of type design on what the study called “glance behavior,” the type of quick display reading most often utilized by drivers when interacting with a car’s dashboard. The study found that using “humanist” typefaces with open shapes, wider inter-character spacing and varying proportions could produce a 13% increase in overall response time among males taking the study. Clearly, reducing glance time is potentially lifesaving in a high-risk activity such as driving. It turns out the same feature may also be critical for any content creator trying to contend with one of the most profound consequences of our information-filled world: the shrinking human attention span.”
― Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“Empathize with Magazines. One”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“I have studied thousands of people. . . and it’s breathtaking how many reject an opportunity to learn.” —CAROL DWECK, author of Mindset”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“some independent researchers estimate that at least 15 percent of all social media profiles may be autogenerated without a real person behind them. This high percentage of fakes is frustrating advertisers.”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“Use Poetic Principles.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Isaac Asimov was not just a science fiction writer. In his prolific lifetime, he wrote nearly 500 books on topics ranging from his beloved science fiction series to a two-volume work explaining the collected literature of William Shakespeare. He even wrote a reader’s guidebook”
― Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“Studies indicate that instead of making us self-centered liars, social media may be giving us the one thing we need to shape our identities in a digital world: power over our stories. And what’s the fun of having power over our stories if we don’t give ourselves the title role?”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“Be Observant: What to Read”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“The most reliable way to anticipate the future is to understand the present.” —JOHN NAISBITT, futurist and author of Megatrends”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“The more you know about a topic, the more difficult it becomes to think outside your expertise and broaden your view.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Every culture’s history is essential. Everyone deserves to have their lives elevated through the beauty of truthful representation.”
― Rohit Bhargava, Beyond Diversity

“Being observant isn’t simply about seeing the big things. It’s also about training yourself to pay attention to the little things. What do you see about a situation that other people are missing? What do the details you notice teach you about people, processes, and companies that you didn’t know before? And how can you use that knowledge to win”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“A recurring trend from several past reports is the idea of Backstorytelling, which I have been writing about and teaching for more than a decade. For the past 15 years as a strategist and speaker, I’ve been a passionate ambassador for the importance of brand storytelling. I have created and taught a graduate-level course in business storytelling at Georgetown University. Stories are a powerful tool because the human brain is more inclined to pay attention to an engaging narrative than to a bunch of facts. Knowing this, brands are trying to win our attention and earn our trust by sharing their back stories and vulnerabilities.”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“Learning to be more observant isn’t just about seeing the big things. Instead, it’s about training yourself to pay more attention to the little things.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“TAKE SHORTER NOTES.”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future

“A key element of becoming an idea curator is saving ideas for later digestion.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Elevating involves finding the underlying themes that connect groups of ideas to describe a single, bigger concept.”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“THE 5 HABITS OF TREND CURATORS BEING CURIOUS – always asking why, investing in learning and improving your knowledge by investigating and asking questions. BEING OBSERVANT – learning to see the small details in stories and life that others may ignore or fail to recognize as significant. BEING FICKLE – moving from one idea to the next without becoming fixated, or overanalyzing each idea in the moment. BEING THOUGHTFUL – taking time to develop a meaningful point of view and considering alternative viewpoints without bias. BEING ELEGANT – seeking beautiful ways to describe ideas that bring together disparate concepts in a simple and understandable way.”
― Rohit Bhargava, Non-Obvious 2017: How To Think Different, Curate Ideas and Predict The Future

“Be Fickle: What to Read”
― Rohit Bhargava, Non-Obvious 2019: How To Predict Trends and Win The Future

“Non-Obvious Mindset #4: Be Thoughtful”
― Rohit Bhargava, Non Obvious Megatrends: How to See What Others Miss and Predict the Future