Dan S. Kennedy's Blog, page 24

“The easiest way to attract a crowd is to let it be known that at a given time and a given place someone is going to attempt something that in the event of failure will mean sudden death.”- Harry  Houdini

I’ve often said that you’ll earn far more money once you realize being the best at what you do, is far LESS lucrative than being the best at marketing what you do.

When the jewelry store owner becomes a marketer of fine jewelry, the carpet cleaner becomes a marketer of carpet cleaning services, the chiropractor a marketer of chiropractic care etc., they take a quantum leap up in income potential.

Most service business owners, small business owners, self-employed professionals and consultants all view themselves as “does” of what they do, with the task of getting people to do it to, as a necessary evil.  The marketer sees the acquisition, retention and value maximization of the customers as their primary role, with the doing of the service the necessary evil.

Simply, the marketers are much more valuable and highly paid than doers.

Next Tuesday I’ll give you the chance to eve’s drop on a conversation I have with Dave Dee where I’ll show you how to conjure up massive celebrity, authority and prosperity in your business using the lessons of the legend Harry Houdini.  Click here for the full details.

See Harry Houdini was NOT the best magician or illusionist ever, he wasn’t even the best in his day.  But Houdini WAS THE BEST marketer of his craft.  Simply said he realized the importance of the marketing vs. the doing.

This is very difficult for doers to accept.  When you go to our National Speakers Convention, at least 80% of everybody’s conversation is about the doing, not the marketing; in the cocktail lounge people tell each other what they do…

“I speak about X, I’m an expert in Y.”

In the meetings, they endlessly rehash platform techniques.  If one asks another what do you do, the answerer will define himself by his or her topic.  This is not unusual.

If you go to a chiropractic or carpet cleaning or computer coder’s convention, the focus will be on chiropractic technique, new chemicals and equipment and new coding practices and tricks.  If you ask most business people what they do, they’ll define themselves as a doer of a thing rather than as a marketer of a thing.

From the very beginning, when asked the question, I would explain that I was in the speaking and consulting businesses.  To me, what I did on the stage or in the boardroom was not the main issue.  Being in those businesses was.

Obviously technical skills related to the delivery of a quality product or service are important.  But they are not nearly as important as the ability to market those same products and services.  And it is infinitely easier to delegate the doing than the marketing in just about every business, because there are plenty of good doers who are terrible marketers,who because of that, can be hired cheap. 

UPCOMING EVENTS: Don’t miss the live broadcast of Dan Kennedy revealing How To Houdini-ize” Your Business.  This will be a one-time only live event on Tuesday March 17th at 3pm ET.  Dan will show you how to attract money to you by becoming the celebrity and authority in your niche, by using the marketing techniques of Harry Houdini. 

Click here now to get all the details on this one-time only live event.

 

 

How to Hold Their Attention During a One-To-Many Presentation

When speaking to a group, whether in-person or through various media outlets such as on a DVD, a webinar, infomercial, etc. you need to very early on establish why each viewer or listener should stay tuned in.

Face it. There’s a lot of competition out there. They can decide to check messages or get the latest scores on their smart phones, change the channel, and hit the off button. It’s real easy to tune you out or turn you off. Here are some tactics you can use to grab their interest and hold their attention.

Make three quick promises up front – Tell the audience what you’re going to do for them.

“I’ll show you how to turn $500 into $5,000 in 90 days or less.”

“Save time and money on simple, do-it-yourself jobs around the house.”

“Enjoy increased popularity, more vitality and energy.”

Use provocative questions and create curiosity – Your promises can be put in the form of questions, or you can use mystery and intrigue to draw people in.

“If you had one wish from a magic genie…?”

“What is your all-time favorite place to visit, and why?”

“If you could do it all over again …?”

Special announcement or breaking news – If you’re doing something live through the web, in front of a crowd, television or radio you may want to use the news angle. But if you tie-in your presentation with a particular national event, don’t assume your audience is aware of it. Today more and more people don’t keep up with current affairs, so this approach could easily backfire.

Warning, threat, danger or potential loss – The specter of impending doom and gloom has a way of grabbing hold of someone and getting them to listen.

“The average hospital stay now costs more than …”

“The air pollution in urban areas of China is so bad that …”

“If you don’t exercise a few times a week and watch what you eat …”

Benefit summary statement – Depending on the type of audience you may be talking to, deliver a benefit that will make their lives better or easier. For example, if you’re talking to a teacher’s association you may want to say:

“This new educational technique helps students understand and absorb 90% or more …”

If you’re addressing a sales group:

“I’m going to show you how to never have to cold call again …”

Bribe – Like the promise up front, tell everyone what they are going to get sometime during the course of the presentation. Sure it’s a tease. But it works, especially if what you have to give away isn’t done until near the very end. This is reason enough for some of them to stay tuned in for the entire presentation.

“Reach under your seat and you’ll find a coupon. We’re going to have a drawing sometime during this presentation and the winner will receive …”

Direct, specific instructions – If you want them to stay tuned you sometimes have to pay it off with a specific reason why they shouldn’t tune you out.

“Make sure you have a pencil and paper ready because in the next few minutes I’m going to give you some very important information about …”

For more tips and suggestions to help you understand the dynamics and improve the effectiveness of your group selling, be sure to pick up a copy of Craftsmanship of One-To-Many Selling Presentations now. Go here to order yours this weekend and as an added bonus extra you’ll also receive Copywriting Seminar-In-A-Box. Don’t delay. This limited time offer expires at midnight, Monday March 9th.

What is it a potential customer wants from the products or services you offer?

They are looking for a transformation – something that will cause an improvement or makes their life a little easier.

What you need to do is build the ultimate offer to attract attention. You have to know what that ultimate offer is and then build everything backwards to support that.

Before we identify what the ultimate offer may be for your business, let’s first start off by identifying and classifying who your target audience, or customer, really is.

There are three ways to categorize your customer. The first is demographics. Does your customer fall within a certain age range? How about gender? Does your product or service appeal to mostly men, or mostly women? Is there a location bias? Do your customers come from nearby or a particular area? Does your business have international appeal? What about income level? Are your customers affluent? Do they earn a minimum amount of money?

The second way to categorize your customer is psychographic information. Is your customer liberal or conservative? Are they free spirited and open minded, or rigid and orderly in their thinking.

The third way to categorize is to identify emotional information. Try to figure out what are their hopes, their dreams, their fears. You may have to make some assumptions here, but go ahead because you will probably be fairly accurate.

Now that you’ve categorized and identified your customer, it’s time to focus on what their key problem is, the solution they are seeking to this problem and the transformation they desire.

If your customer were to verbalize their feelings, they would be saying “If I could just …”

For instance:

“If I could just be able to pay my bills each month …”

“If I could just trim a few strokes off my golf score …”

“If I could just drop 15-20 pounds …”

“If I could just put away some money now so I could retire down the road …”

Knowing how your customer finishes that sentence is a key insight into their thought process and it allows you to construct an offer that is almost irresistible to them.

Once your customer finishes the sentence “If I could just …” the next step is to identify associated challenges related to it.

For instance if they said, “If I could just be able to pay my bills each month …” some of the associated challenges would be:

“I don’t make enough money.”

“I have too many bills and my credit card minimum payments are too much.”

“There always seems to be an unexpected bill or emergency to take care of.”

“After I pay all the bills there’s nothing left.”

Based on this information, the next step is to identify the ultimate transformation they want to achieve, for example:

“My credit cards are paid off. My savings account is growing each month. Taking care of the monthly bills is no longer a problem. I sleep better now knowing that my financial situation is under control.”

This ultimate transformation involves emotions. The customer is now feeling satisfaction, relief, confidence, optimism, joy.

To convert a prospect to a customer involves emotion. Selling is actually a transfer of emotion. Your customer needs to see, feel, hear, taste and experience the transformation that your product or service is going to give them.

When you apply emotion into the selling process you are gaining a tremendous advantage when it comes to attracting customers and ultimately turning them into regular patrons.

Use this insight so you can …

“Kick Butt and Make Mucho DEE-nero!”

Dave Dee, GKIC

P.S. This is just some of the good stuff we’ll cover during the live training telecast on March 11th. Don’t miss out. We can only allow so many to participate and attend due to strict bandwidth restrictions. Click here and we’ll reserve a spot so you can learn more about the Ultimate Marketing Machine.

It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients.

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects.

Whether you are just getting started in business or you’ve been in business for thirty years… believe me, there’s nothing better than only talking to prospects who have already “raised their hand” specifically to TALK TO YOU!

To experience this kind of client attraction, the most important thing you can do for your business right now is to develop a reliable and predictable client, customer, or patient “Lead-Generation System.”

A successful Lead-Generation system should have the following components, several of which many (if not MOST) business’s overlook:

1)    A “Slam Dunk” Customer.  If you’re trying to target the entire world, you’d better be prepared to go head-to-head with big, dumb companies with billions of dollars to waste in the effort. Going after every possible person who could ever use your service is a fool’s errand. (Tweet this!) Instead, step back and think about, whom right now, are your favorite clients… where do they come from? How do they act?  What do they read?  How much do they earn?  What are their hobbies?  What is it about YOU that they tell you they resonate with?  Getting a solid grasp on WHICH this person is, WHERE to find them and WHAT it is they truly desire that only you can provide … and for the PRICE you want them to be able to pay… is a crucial first step to your lead-generation system.

2)    A “Killer” Lead Generation Magnet.  You need to give them a clear reason to contact you and get that reason in front of your “slam dunkers.”  It should be something targeted to narrow down your perfect clients from the unwashed masses…this “thing” is an incentive for response we call a Lead Generation Magnet.  Many times these are informational in nature, such as reports, guides, books, CDs, webinars or even other kinds of gifts.  Obviously, the more desirable the magnet and its offer, the better the response you’ll get.  You generally want something that is directly linked to your business.  For instance, the investment company offering a free road atlas in exchange for a call in appointment would be better served by a free report detailing “The 5 Secrets The IRS Hopes You Never Discover that Can Save the Typical Family $5000 a Year in Taxes.”

3)    Answer the WHY You Question?  The question I pose is “Why should I do business with you rather than any other option including doing nothing?”  The answer is what we call your Unique Selling Proposition (USP) and your lead magnet should make dead solid certain that the factors that make you different are clearly spelled out.  This provides fuel to the call to action (something else you need in your magnet, do NOT forget that critical piece) that compels them to act without hesitation, knowing that the benefit they seek can only be found with your products / services.

Don’t rely on hope, networking, or prospecting grunt work to get customers through your door or to your website. Create a lead-generation system that includes these key components to get them to raise their hands and ask for YOU.

Note: Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.

 

 

If you have a list of names with mailing addresses, it makes sense to move these names online.

Why? Contacting them online with email messages costs practically nothing, especially compared to the cost of a regular postal mailing. There is a huge economic advantage to staying in touch regularly with emails.

However, don’t entirely abandon or discard your regular snail mail list. Hold on to it for special occasions. There are times when it’s smarter to reach out to your herd through conventional mailing methods instead of online.

By moving your names online, you are creating a second avenue of contact. Using multiple channels to communicate with your customers gives your list diversity. Diversity leads to stability. You now have multiple ways to contact these people.

Here’s how to seamlessly move your offline list to online:

• Send a postcard to your offline list asking them to go online to claim a gift, free information, etc.

• When your customers go online, be sure to have them provide their current email address

• Once they claim the free giveaway, move them to a “thank you” page

• On the “thank you” page your customers can claim a second free gift, information, giveaway

• While your customers are on the “thank you” page, ask them to update their mailing address if necessary

• Consider giving them a choice of several giveaways on your “thank you” page

You’ve done several things here. You’ve moved your most active customers online. You’ve cleaned up your traditional mail list by offering to mail them a giveaway while asking for their email address. And by giving them some kind of choice on the “thank you” page, you’ve increased your chances of getting a response and of getting an up-to-date mailing address.

Do you want to expand your list of names? Rent a high-responding list. In most instances you are allowed to mail to these names one time. Once again, offer them some sort of free gift or information they can receive as long as they provide their email address. If these rented names give you their email addresses, they have responded, so you’ve captured their names. They are now your names and you are free to communicate with them as often as you like.

Best,

Dan Kennedy, GKIC

P.S. Here’s another tactic you can deploy. Opt-in and get on the list of other marketers. You don’t need to buy anything. You’re doing your own form of research. You may be able to borrow what others are doing to your advantage. For more tips on lists get this weekend’s special offer: Herd-Building Day Formulas. To order, click here now. But you must act before midnight, Monday March 2nd.

Newsletters are a lot like a big cannon. A newsletter can provide lots of firepower and has a far-reaching effect that can spread out over a broad area. Like a cannon, a newsletter has a way of scattering and demoralizing the competition. When used regularly, a newsletter can have a positive impact on growing your customer base.

I know that anywhere from 50% to 70% of my private clients can be traced back as subscribers to my newsletter.

That’s a big chunk of business I would never have if I didn’t put out a newsletter.

Here are six important tips to remember when putting together a newsletter:

• The information should relate back to your product or service IF it is useful and entertaining

• Feature or focus on different consumer groups who might use your particular product or service – maybe one month direct the messaging to seniors, the next month talk to people on a budget looking to save

• Be sure to recognize and thank people who have given you referrals – it gives them a reason to give you even more referrals and it creates an incentive for others to do the same

• A newsletter is a great way to promote a new product or service, or create attention and excitement about a secondary product or service that you would like to promote

• Include articles, facts or information that should be passed along and shared with others – this also stimulates referrals

• Keep articles light, breezy and simple – don’t get too technical or give too much detail – a newsletter should entertain and inform, not confuse

If you’re not sending out a monthly newsletter to your customers, clients or patients you’re missing out on a huge opportunity to grow your business. You’re also losing money. If your competition is sending out a newsletter, they have a much better chance of sooner or later stealing away your customers. That means they will be taking money right out of your pocket.

GKIC makes it easy to get started and keep it going when it comes to creating a newsletter. Take advantage of a special offer this weekend only on the Newsletter Blueprints by going here now.

Best,

Dan Kennedy, GKIC

P.S. If your newsletter is not interesting, informational and entertaining no one is going to read it and nothing is going to happen. After reviewing all kinds of newsletters, we’ve created a winning formula to make sure your newsletter gets opened, gets read and gets passed around. Click here to find out how to create newsletters that get noticed. And if you act by midnight Monday, February 23rd you can SAVE BIG off our regular price.

When it comes to the task of selling, many miss the mark on what’s truly Job #1.

To do so is to court disaster.

A key foundational element is absolute clarity on what your job is if you are engaged in selling. And most people, I think, are not really clear about what that job is and here’s some of the ways they’re not clear.

FIRST:  Having Moral Ambiguity About Selling

One is moral ambiguity. So they feel somehow that their right to sell and to close is limited. Somehow morally limited that they should only push this person so far and not push as far as they might be able to push. They have ambiguity about how much they deserve to make from selling.

I actually had a salesman who worked for me years ago and he had in his head that he was a $48,000 a year guy. That’s what was in his head. His dad had never made more than $48,000. And he had in his head that he too was a $48,000 a year guy. Period.

And if it was the 31st of the month and he hadn’t sold anything to make $4,000 by midnight on the last day of the month, he would manage to sell just enough to make that $4,000.

If he sold something on the first day of the month and made $4,000, what happened in his life in the ensuing 29 or 30 days to prevent him from making another sale was unimaginable. Car problems. Family issues. Acts of God. You name it.

So there’s a lot of that kind of stuff going on in people’s heads.

SECOND: Having Mixed Agendas About Selling

There’s “Willy Lomanism” if you know “Death of Salesman,” meaning that people have mixed agendas when they’re in selling.

Some just want to be liked and they are afraid of doing things that will cause people to dislike them – like pushing them hard to buy.

Some carry a sense of entitlement, as in “I shouldn’t have to sell – it should sell itself.”

Some even hold false beliefs about customers…. “I’ll present all the information and you should have a right to make a decision about whether or not you’re going to buy.”

The REAL Number #1 Job of Selling

These people don’t understand what the job of selling is. The #1 job of selling is to MAKE A SALE. That’s what the job of selling is.

And any media that is deployed, a sales media, its job is to make a sale.

Its job is not to respect the customer’s right to make their own opinion. That’s not in the job description. And you can’t cash a check for that.

So you cannot march into your sales manager’s office and say, “I didn’t sell anything this week. But I was really respectful of everybody’s right to analyze information and come to their own conclusions about whether or not they should buy. So write me out a check.”

That’s not how sales people get paid. We get paid for one thing and one thing only – make a sale. That’s our job, however we’re doing it, and in whatever environment we’re doing it. Ethically. Honestly. All that of course. But MAKE THE SALE.

One of the things I heard very early in my life was a quote by Zig Ziglar, back when he was a hardcore sales trainer. He was in the pot and pan business, going house to house selling $800 sets of pots and pans in the 1960s. (By the way there were $800 vacuum cleaners in the 1960s. $800 sets of encyclopedia in the 1960s.).

So Zig’s quote was, “I’ve got their pots out in my car. They have my money in their kitchen drawer and I ain’t leaving until I make the exchange.”

That’s clarity about the Number #1 Job of Selling. Make the SALE. Period.

You need the attitude of : “That’s MY money in YOUR pocket. The minute the sales event started, however it started, I came into your room, you came into my room, you came to my television show, you came on my call – at that moment, your money became my money. Now it’s my job not to let you steal it from me by not buying.”

That’s where you need to be at because the #1 Job of Selling is about doing this.

NOTE: If you’d like to STEAL the very same proven sales and persuasion techniques I’ve personally tested and continue to use with outstanding results – so you can start engineering automatic sales and enjoy much higher profits with much less stress – then click here to discover how.

There is ONE skill that every business owner/entrepreneur needs to develop in order to create the most long term value for his or her business.

And no, it isn’t accounting, technical know-how, or even the best way to use Social Media…  it’s actually much simpler: 

COPYWRITING

And if the basic notion of writing a sales letter sends shivers down your spine like fingernails scraping a blackboard – relax. You know your business better than anyone else. And you know how to communicate its virtues better than anyone else.

Even better – unless your competitors are tossing big numbers at hiring the very BEST A-Level copywriters on the planet to devastate any and all comers, odds favor the fact that little old you can craft a pretty darned good, pretty darned effective piece of copy.

You see you don’t HAVE to be the BEST copywriter. Remember this old joke… two guys hunting in the wood encounter an angry grizzly bear. One guy takes off immediately, the other stops to put on his tennis shoes. The other guy says, “What are you doing, you can’t outrun a Grizzly!” “I don’t have to outrun the bear.  I just have to outrun you!”

So don’t let the idea of writing COPY scare you – putting together a functional sales letter that outshines the competition is actually easier than you think. Here are some key things to consider when beginning the writing process:

1.) Don’t be intimidated by the idea or process of writing. There’s no magic, or genius, or Harvard degree required.

2.) Recognize and appreciate the value and power of your unique understanding of your business and its products, services and customers.

3.) Think “SELLING” – if you have successful sales experience, GREAT! Writing a sales letter much like sitting down at the kitchen table with Bob and Betty Consumer and just talking over what they want and finding a way to get it to them. Don’t get hung up on fancy words, slick sentences, none of that. Just sell.

4.) Just write. Just start writing and don’t worry about sounding elegant, intelligent, any of that. Get it down on paper. Write like you talk. Just write and write and write. Get the letter done.

5.) Avoid perfectionism. In most businesses, for most purposes, you don’t need a perfect sales letter to get good results. Follow a proven formula like “PROBLEM-AGITATE-SOLVE” and you’ll be miles ahead of your competition.  

Now I can’t guarantee you’ll get insanely great results – but I can make a virtual certain bet that if you follow these guidelines, you should be able to produce copy capable of fairly respectable results.

**What’s HOT at GKIC** If you are ready to learn from the best copywriter I know, (hint: Dan Kennedy), I’ve arranged for you to receive a 3 payment option for what I consider his best copywriting course Copywriting Mastery and Sales Thinking Bootcamp.

Plus, because I think the copywriting critique is so valuable, I’ve asked our top GKIC copywriters to offer you two free copy critiques (a $994 value) when you purchase Copywriting Mastery and Sales Thinking Bootcamp by midnight, Monday, February 9th, 2015.

Not only do you get Dan’s best copywriting training, you’ll also get a huge swipe file with many, many examples, proven formulas for writing, tips on how to write copy faster and much more.

Get all the details by clicking here Now.

In honor of Mother’s Day, Jimmy Kimmel did a funny segment a week or so ago…

He asked moms to share one shocking thing that their kids didn’t know about them.

Moms revealed such things as how they mud wrestled naked in high school and entered and won a hot legs contest…

Jimmy said the reason for asking the question was because a lot of people operate under the illusion that their mothers were never young.

Business owners often also operate under false assumptions—one of the most common is they believe their customers, clients or patients make buying decisions solely based on price.

One of the biggest mistakes I see business owners make is to jump to the conclusion that the reason customers aren’t buying their product or service is because of the price. This knee-jerk reaction causes business owners to underprice and leave thousands of dollars on the table—and that’s just the obvious side effect.

Think about this for a minute.

If people buy solely on price, why would someone ever choose a Cadillac SRX over a Chevrolet Equinox? The two cars are virtually the same, only the Cadillac costs around $14,000 more than the Chevrolet.

Or why would someone buy a steak from Nobu Dallas where you’ll pay $144 for a six-ounce steak that you have to grill yourself at your table versus going to Outback Steakhouse and paying $10.99 for a six-ounce steak that includes sides, bread and someone else to cook it?

I know what you are thinking…  “But my business is different.”

Don’t let yourself fall into this trap.

The truth is only about 10 percent of consumers make their buying decisions based solely on price. No matter what the product or service is (and this is NOT the 10% you should be selling to in the first place!)

I don’t care if you are selling white picket fences that look exactly the same as your competitors. Your business is not interchangeable with another business. And the sooner you figure this out, the sooner you will be on the path to more profits and more independence.

When you give this some thought, you will probably admit that you’re not extracting the maximum price your market will pay for your products or services.

And here’s another thing you might not know. Not only do people not make decisions to purchase on price, but no less than 5% to as high as 20% of consumers almost ALWAYS opt for the perceived ‘better’ or premium option or choose the higher priced item. This is as much or more because of who they are and their self-image and mindset than because of the value positioning. You’ll find this to be especially true the more affluent the person is.

Making blind guesses about why someone doesn’t purchase your product or service will never lead you to a profitable solution—especially when you are making guesses that assume your product or service are too expensive.

Here are three quick things you can do to make more money starting today…

Raise your prices by 5% – That’s it.  If this was all you did each year over the course of 5 years you’ll be making almost 28% more than you are today for the exact same work.  In ten years you’d be making almost 63% more!  Think about it…whether you’re a hairdresser, dentist, accountant, restaurant owner or retailer who has treated customers, clients and patients right do you really think they’ll leave over a change of 5%?  Truth is, most won’t even notice it!  So give yourself a raise today and increase your prices!  If 5% scares you…try 3%.
Create a premium version of whatever you do.  This should be something that has a very high margin.  One of the best ways to do this is to add on an element that saves your customers time or travel.  Can your service be delivered faster for a premium price?  Is there a premium version of the product you usually sell?
Find something to cross sell to your clients, customers and patients.  You’ve probably my story about being hired by Pepperidge Farms and tasked with increasing sales at their retail outlets.  If not hang around for a while and you will.   This strategy is similar to the strategy restaurants use by telling you which wine (and more recently beer) pairs well with your meal.

NOTE: Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.

“A single thought can revolutionize your life as it did mine.  A single thought can make you rich or it can land you in prison for the rest of your life.” – Earl Nightingale

When I heard Earl make this statement, a light bulb went off for me.  I got that you do not necessarily need either genius or persistence nor must you labor for decades in order to enjoy a few prosperous years.  The recognition of an exceptionally valuable thought know no age or time or education or experience barriers or limitations.

My friend Paul Hartunian made a small fortune thanks to a single thought that occurred while watching a new broadcast about repairs being made to the famous Brooklyn Bridge; that people would pay for parts of the old bridge scrap as collectibles; that he could be the first guy to honestly “sell the Brooklyn Bride.”

Napoleon Hill tells the story of the man who revolutionized the grocery industry with the thought of “self-service.”

Ray Kroc look at the McDonald brothers’ thriving hamburger stand and thought: “duplicable.”  These are all very practical applications.  And we could list thousands of similar examples.

I thought you might be interested in the “single thoughts” that, in each case, literally changed my life, so here they are, in approximate order of occurrence.  In the coming weeks I’ll go through each and provide some background or explanation on each.

Dan Kennedy Single Thoughts:

1. You can create your own reality with your thoughts

2. You can modify you self-image to suit your goals

3. The best, most positive attitude in the world is no better than the worst attitude if you do not have ready access to people who can give you money, to use it on

4. You cannot help anybody by giving them anything for free

5. You set your price

6. You can put words on paper and have that go sell for you

7. Virtually all the manual labor in the prospecting and selling process can be replaced and done better with “tools” and “systems”

8. “Takeaway Selling”

9. The power of authenticity

10. The existence of formulas

11. How small a bag of tricks you need to be consistently successful

12. Naked emperors, everywhere you look

13. Simply, you can set and achieve goal after goal after goal

NOTE: If you’re looking for your next, or first, single thought, there’s no better place to find them then at the upcoming GKIC SuperConference.  For details go to www.gkic.com/superconference