Dan S. Kennedy's Blog, page 2

It’s Darin from Magnetic Marketing.

A few weeks ago, I revealed to you two of the three BIG questions I asked Dan Kennedy about his soon to be released book, Why Advertising Fails & How to Make Yours Succeed. By now, you must be itching to know what my third BIG question was and with what priceless advice and knowledge Dan responded. 

Before I give all of that away though, I want to remind you that Dan will be releasing his book during Magnetic Marketing’s virtual, Red, White, and BBQ Why Advertising Fails Event on Wednesday, October 13th. You are NOT going to want to miss the Honkey Tonkin’ good time we’re going to have with tons of fun freebies and an A-List line up of speakers.

Speaking of our A-List line up of speakers, if you haven’t heard yet, you can look forward to hearing from:

Dan Kennedy - Founder of Magnetic Marketing Marty Fort - Founder of Music Academy SuccessTravis Lee - CEO of 3D Mail Results Robin Robins - Founder of Technology Marketing Toolkit 

Each of these speakers are true direct response experts, and have years upon years of marketing and advertising experience that has risen them to the top of their industries. You’ll be walking away from this event with valuable insight from each of their business journeys, from failures to great successes, and most of it you’ll be able to apply to your own business practically immediately. 

So, why in the world would you want to pass up on the opportunity to learn from some of the best and learn how to avoid their mistakes and failures in the process? You won’t hear this advice anywhere else and you won’t even need to leave your own home to take it all in and begin the implementation process!

PLUS… The first 100 seats reserved will receive a signed copy of the book from Dan Kennedy! Save Your Seat Now

If you recall, last week I told you what my second big question for Dan Kennedy regarding his book was and his response. Of course, his response was full of real-world examples, advertising dos and don'ts, and advice that has the potential to forever change a business. If you missed this, there’s no need to worry, you can go back and listen now! 

==> Listen to Dan’s response to question 2

If you’re all caught up on this interview, then you know by now that Dan’s response to my final BIG question is going to be packed full with valuable information. Well, the wait is over. My third and final question to Dan Kennedy was, “In one of the chapters you wrote about how ad budgets are stupid. Why don't you share a little bit about your thinking on why having an ad budget is a dumb idea?”

Here are some highlights from Dan’s response:

“So ad budgets are built on trailing indicators and not predictive indicators and they are restrictive and they come from big corporate land and academia. So you're taught in the textbooks to do this, and it’s done in big corporations. There's some defense for it in big corporations because usually they're doing advertising that doesn't work and they're doing advertising that they don't know whether it works or not. So the bad idea of, “we're going to spend 7.2% on advertising this year.” Is that maybe a good idea for them?”“Direct response advertisers never have budgets. They are all about turning over an ad dollar as many times as they can, where it works best and,or across a broad spectrum of media, if they are dollar cost averaging. And media opportunities come along all during the year. Other opportunities occur all during the year.”“So if you're running an ad and you are constantly split testing against it, and four months into the year, you cracked the code on changes to that ad that increase its response by 50%, to be simplistic. You now want to buy 50% more advertising than you were buying. You can afford to, so you probably want to. But if you've preset a budget you can't.”“If somebody suddenly suggests to you, ‘that thing you're advertising, I think you would do well with that ad in X,’ and you test X and you weren't using X before, and they're right, and X is productive. You don't need to take money from any place else that's productive; it pays its own way. So you will want to add it to the portfolio of media you are using. You don't want to subtract from somewhere else to add it, nor do you have to. But if you operated on budgets, that's what you would have to do.”

Are you limiting your business’s growth and potential by implementing an ad budget? Or maybe you already have flexible advertising spending but you never really knew all of its advantages. 

Either way, you are definitely going to want to hear the rest of Dan’s response.

It should be pretty obvious by now that Dan is not holding back any of his advice or knowledge and he, along with the rest of our speakers, certainly won’t be during our virtual Why Advertising Fails Event. 

You’ll gain so much knowledge just like this, in just a single day and be able to walk away ready to implement it all into your business for exponential growth. 

Only someone who wants their business to be average, or even worse, fail, would pass up on this event. I am willing to bet that’s not the kind of business owner you are, so don’t hesitate and reserve your ticket now!

Secure your virtual seat for the Why Advertising Fails & How To Make Your Succeed Event taking place Wednesday, October 13 and you'll receive a signed copy of Dan Kennedy's newest book!

Save Your Seat Now

The post Are you making this huge advertising mistake? appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

Today marks day twenty-one of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. 

I hope that you’ve enjoyed taking a tour of Dan’s personal vault of marketing resources that we’ve organized and uploaded into the Search Engine for your unlimited use and access. We really wanted to emphasize the value that has been packed inside, and make sure you receive an in-depth understanding of what you would gain with your investment. If you are still not convinced that this investment is of value to you, then I want to close with a very fitting Sales Letter that I hope will open your eyes to what you will be missing out on if you choose not to invest. 

The piece I want to close with is a Sales Letter for an event that Dan hosted, and the headline reads, “How Would It Feel To Miss The Sentence Or Two That Could Have Made You A Fortune Or Opened The Door To The Ideal Opportunity? - An Unusual Letter From Dan Kennedy.” The letter continues with, “Dear friend in 1974, I was killing time on a rather unproductive reflective morning. I wandered out to the Medina Ohio fairgrounds to watch horses jog, next stopped in a coffee shop for breakfast and idly thumbed through the little local newspaper. For no good reason I looked at the classifieds, even though I was definitely not looking for a job, I even read the help wanted ads. There I stumbled across an ad that totally and irreversibly changed my life and set me on a particular path that almost certainly would have never occurred but for this accident. Of course you can't control such accidents.”

The reason I share this, is of course because it's another one of the great letters inside the Magnetic Marketing Search Engine, but also I thought the quote, especially fitting on this final day of the 21 days of Dan Kennedy and the Search Engine. How are YOU going to feel if you miss this opportunity to invest in the Search Engine, which can easily and quickly make you a fortune and open various doors to opportunities if utilized correctly? If you decide to delay even just a few more days you will miss out on the discounted price of $1,997 AND the waived yearly fee of $497. After August 16th the price will increase to $2,997 along with the yearly $497 fee. 

If you invest in the Search Engine today, there will be no additional access fees, no additional membership fees, just a one-time payment of $1,997, and you will have full, unlimited access to every resource inside. 

The Search Engine is full of great Sales Letters like this one, that you can take headlines, sub-headlines, entire sections of copy, formatting styles, outlines, and more from for your own business! AND, there’s more than just Sales Letters, there are NO BS Newsletters, Diamond Letters, Gold Letters, Marketing to the Affluent Letters, Swipe and Deploy files, and various inserts that go along with each piece. EVERY SINGLE ONE was created with Dan’s best copywriting and thinking. 

Dan’s success didn’t come about from luck, it came directly from these resources. So, if you want success like Dan’s, then WHAT are you waiting for?

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner. Act now, or miss out on this huge discount.

Get The Magnetic Marketing Seach Engine

Yesterday, I shared a piece that was inserted into a Newsletter and included a CD to help promote a past SuperConference. It featured Bill Rancic, and if that name doesn't ring a bell for you, he was the winner of the very first year of Donald Trump's Apprentice.

==>  Check it out now!

The post Open The Door To An Ideal Opportunity appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

It is now day twenty of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. We are almost at the end of a full three weeks of deep dives into Dan Kennedy’s marketing vault. The resources, advice, and information I have shared with you so far are truly valuable in and of itself, BUT the Search Engine as a whole is key to your business’s success and growth. 

The piece I want to share with you today was inserted into a Newsletter and included a CD to help promote an upcoming event. The headline reads, “What Would Having Dan Kennedy, Bill Glazer And Yanik Silver Working Half A Day In Your Business Be Worth To You? Listen to the CD Now To Find Out How.” Well, that should get your attention, and inside is the CD for you to play. It featured Bill Rancic, and if that name doesn't ring a bell for you, he was the winner of the very first year of Donald Trump's Apprentice. Now, the reason that's important is that Bill was a speaker at the event so it all tied in. Inside of it was a poem from Dan and Bill that said:

Happy Valentine's Day
We Love Our Members 

Enclosed you'll find a Valentine's Day gift from Dan and Bill with an interesting interview with Bill Rancic, the 1st year Apprentice winner. Listen carefully and you will learn about the following:

The Secret HandshakeA million dollars for his thoughtsSuper Glue Double Your Profits – Double Your FunScissors, paper, rock, TheftThe most dangerous Men in America Tick. Tick. Tick.Door #1 or Door #2Fast Cash. Really Fast. Fistfuls Of It.On Steroids.Grab ‘Em By The Neck, Pin ‘Em To The Wall, Rough ‘Em Up, Use The Rubber HoseElectric Money, Pushbuttom Money Day

So this was an interesting and fun piece that was inserted into one of the Newsletters. And then it says, “Got your interest...You might just need the form on the other side when you finish listening to the CD.” and on the back was a Magnetic Marketing Money-Making SuperConference registration form that said, “I vote, yes. I wouldn't miss this for love nor money,”  and it all had an all-over ‘lover of money’ theme.

Now, over the past two+ weeks, I've been showing you lots of pieces like this. Some of them may be totally worthless to you, some maybe you’ve begun implementing, some maybe you’re interested in looking further into. BUT... I can assure you in the 25+ years of information inside the Search Engine, you are going to find something that's worth not $2,000, not even $20,000, but for some people, they will find ideas and information worth $200,000 or $2 million. They are going to report back to us over the next few months and years saying I got the Search Engine, I found this one piece, I implemented it, and I took my business from here to here. Be one of those people! DON’T be the one who regrets blowing off this once-in-a-lifetime resource and goes on continuing to struggle with their marketing. 

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so ACT NOW!

Get The Magnetic Marketing Search Engine

Yesterday, I shared a volume of resources within the Search Engine, with content dating back to 1994. ALL of this information now is searchable with keywords AND you can go back and reference any of it at any time.

==>  Check it out now!

The post Implement FUN Into Your Marketing appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

I am back with day nineteen of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. Over the last eighteen days I have shown you very specific pieces of content and taken you on a detailed tour of each one. 

In my opinion, those emails and videos have some priceless information and advice that we have provided to you for free, but today I want to do something a little different. I want to focus on the volume of the Search Engine, which is so, so great, but I think the visual is very hard to get across. 

With me today, I have a binder filled with six months of Dan Kennedy Marketing content. The materials include the NO BS Marketing Newsletter, which has the letter from Dan and exhibits for the month. In addition to this, there is the Million Dollar Swipe File of the month, the Diamond Letter, the Gold Letter, and the Marketing to the Affluent Letter. Each one of these letters is jam packed with useful marketing and business building information straight from Dan Kennedy. This binder, which again holds only six months worth of resources, is about three inches thick if not more. 

If that is what just six months of Dan Kennedy marketing content looks like then just imagine the volume of resources within the Search Engine, with content dating back to 1994. ALL of this information now is searchable with keywords AND you can go back and reference any of it at any time. Now, imagine going on vacation and you want to take your best Dan Kennedy Newsletters with you to review them, like I often do. Well, now you have two choices, one of which is much more ideal than the other. You can pick and choose which ones you're going to take along with you because your carry-on suitcase is only so big. Trust me, I've tried to stick as many of these in my bags to travel with and they're HEAVY. Or, you can take your phone, tablet, or computer with you, as you likely would have done anyway, and have access to EVERYTHING.

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so ACT NOW!

Get The Magnetic Marketing Search Engine

Yesterday, I shared a tear sheet mailer that Bill Glazer created and inserted into the Newsletters for his men’s wear store to show you the variety of interesting and fun ideas that now live within the Magnetic Marketing Search Engine.

==>  Check it out now!

The post Volume matters! appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

Today is day eighteen of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine, which means we are nearing the end of this deep dive into Dan’s marketing vault. 

I am really having so much fun going through all of these Newsletters, Sales Letters, and other advertisements for you, and I really hope you’ve been able to see the unparalleled value that we’ve packed into this Search Engine just for YOU!

What I want to share with you today is actually a tear sheet mailer that Bill Glazer created and inserted into the Newsletters for his men’s wear store.

The headline reads, “TV Anchor Reporter Speaks Out And Reveals The Raw Truth About The World-Class Men's Wear Store That Advertises In This Newspaper All The Time.” It then goes into this really great story about why he spent all of this money at the men’s wear store and it’s actually an ad for Glage Men’s Wear that looks like a newspaper article. It is filled with testimonials and it has interviews with Bill and the TV anchor and then it comes with another freestanding insert with more testimonials and five different coupons. 

The likelihood of you swiping and deploying this exact ad for your men’s wear store is low, yes. 

BUT that is not why I shared this with you. I shared this with you to show you the variety of interesting and fun ideas that now live within the Magnetic Marketing Search Engine. AND it’s all there for YOUR taking! So if you struggle to come up with marketing ideas that aren’t boring and want to find an easy way to create marketing that STANDS OUT, then this investment is for you. 

You will literally have a plethora of marketing ideas that you can either copy into your own business or generate new ideas from, in minutes instead of hours. 

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner. Act now, or miss out on this huge discount.

Get The Magnetic Marketing Search Engine

Yesterday, I shared with you is actually just one really useful part of a Sales Letter Dan created.

The headline of this section reads, “Why Dan Kennedy And Bill Glazer Are Telling Their Members To Stop Sending Christmas Cards To Their Best Customers.” 

==>  Check it out now!

The post Marketing content in minutes instead of hours! appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

I am back with day seventeen of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine! If you’ve been keeping up with me these past seventeen days, you know that many of my emails have had a lot to unpack. 

While that may be great, because I’ve offered up a lot of details and gone very in depth on many of the resources within the Search Engine, I know that sometimes simple and straight to the point is the way to go. 

So, with that being said, the resource I want to share with you today is SUPER simple, and you can begin planning the implementation process for it TODAY!

What I’m going to share with you is actually just one really useful part of a Sales Letter Dan created. The headline of this section reads, “Why Dan Kennedy And Bill Glazer Are Telling Their Members To Stop Sending Christmas Cards To Their Best Customers.” Dan goes on to talk about why Christmas cards are a bad idea because EVERYONE sends them out. 

You’re not special for sending out a Christmas card and you certainly aren’t standing out. 

Instead, Dan offers up the idea to send out Thanksgiving cards. You send this Thanksgiving card as a thank you to your customers for their business, with some kind of offer and for the first X amount of people you offer some cheap premium like a tote bag or a personal organizer. 

Now, you’re standing out! 

You want to show up when no one else is, and everyone is showing up at Christmas time, so this is a simple, easy, and cheap way to change that!

Now, as I said this was only one small section out of the entire Sales Letter, and I am willing to bet that this is not an idea you had already thought of and certainly not something you are already implementing. 

So, if you’re thinking that the Search Engine is just not for you, and it will have no benefit for your business, I urge you to just think about the value that just ONE section of ONE Sales Letter likely brought to you today. With your investment you’ll have access to seemingly endless Sales Letters with seemingly endless ideas and swipe and deploy strategies! I assure you, this investment IS for you! 

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner. Act now, or miss out on this huge discount.

Get The Magnetic Marketing Search Engine

Yesterday, I focused on two Sales Letters that Dan wrote for one of his Mid-Year Events. 

The first one is all about how to write good copy and the headline reads, “How To Write Good Copy, All The Money That There Is To Get, Whether They Want To Give It To You Or Not.”

The second piece that went along with this was Dan’s Mind-Hijacking Sales Letter.

==>  Check it out now!

The post Have you thought of this simple STAND OUT strategy? appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

Today is day sixteen of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. I am excited and ready to give you another look inside Dan’s vault of marketing resources that we have uploaded into the Search Engine for your unlimited access and use! 

Today I’m going to focus on two Sales Letters that Dan wrote for one of his Mid-Year Events. 

The first one is all about how to write good copy and the headline reads, “How To Write Good Copy, All The Money That There Is To Get, Whether They Want To Give It To You Or Not.”

If you didn’t know, Dan is a fan of comics, so there is a custom comic written by one of his Members on the front that reads, “Andy, what’s happening?” “Look Mandy, thanks to the ancient secrets of Dan Kennedy the copy is writing itself.” Then on the inside you’ll find another custom comic, which is essentially the theme of the Sales Letter.

The reason I wanted to share this with you is because over these series of emails and videos I have shown you many of Dan’s Sales Letters. Some are full color, some have 3D elements, some are black and white, some are tri-color. This one is a comic theme. I point this out because some very common questions we get are, “Should my sales letter be long or short?” and “Should my sales letter be black and white or color?”

There is no single, correct answer. 

You have to think to yourself, “What will speak to my customers, clients, or patients, and what are they likely to respond well to?” 

The second piece that went along with this was Dan’s Mind-Hijacking Sales Letter. This headline reads, “The Advanced Invitation To The Most Dangerous Two Day Seminar With Dan Kennedy, Ever. Underneath it goes on with a formatting similar to this, 

Mind-HiJacking:
ADVANCED Psychology-Based
Persuasion & Sales,
Influence, & Manipulation
CONTROL TECHNIQUES
for Clients, Customers, Patients or Donors
for use in
ONE-TO-ONE SELLING,
PRESENTING And NEGOTIATION
and in One-To-Many and in Media Presentations
IDEAL FOR "LARGE DOLLAR
TRANSACTION" PROFESSIONALS
But Powerful For Virtually Any Entrepreneur With The "Stomach" For It.

I wanted to include this as well, because it shows yet another format and theme that Dan uses when writing Sales Letter copy and you can certainly learn a lot just from looking at the headlines, sub-headlines, and structure that Dan creates in each of these Sales Letters. 

The really awesome thing is that you can look at all of these as an outsider, as if you are Dan’s target audience and he is sending all of these pieces of marketing to you. 

Then, you can take a moment to think about how each different sales letter makes you feel, if you enjoy the theme and the style, and if it makes you want to respond. 

Then it’s really easy to think about your own target audience and match them up with one of these styles and themes, so that you can quickly and easily build one for your business. 

Why would you not want unlimited access to all of this? It’s literally at your fingertips with easy accessibility on any smartphone, tablet, or computer. You will regret not making this investment when your competitors are running marketing circles around you, and the entire time you could have had the greatest weapon of all.

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner. Act now, or miss out on this huge discount.

Get The Magnetic Marketing Search Engine

Yesterday, I took you through the Sales Letter for the 2008 Annual Marketing and Money-Making SuperConference in Nashville, Tennessee, which was actually my first live event as a Member. 

The reason I shared this piece with you is because I want to give you some of the strategy that was behind it, which can be super helpful for businesses trying to create a quality Sales Letter.

==>  Check it out now!

The post The Greatest Weapon Of All appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

It is time for day fifteen of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. Today marks the start of the final week of our 21 days, and I am so excited to pack this last week full of some of the greatest resources we have included within the Search Engine. I don't know how anyone can still be hesitant to make this investment after all of the valuable resources I have shared already, but if you are...then I keep tagging along as I bring you on a deep dive into some of Dan’s greatest work dating back to 1994. 

I want to take you through the Sales Letter for the 2008 Annual Marketing and Money-Making SuperConference in Nashville, Tennessee, which was actually my first live event as a Member. 

The reason I want to share this piece with you is because I want to give you some of the strategy that was behind it, which can be super helpful for businesses trying to create a quality Sales Letter.

Back in 2008 the Apprentice was really big and Dan wanted to use this to his advantage without actually having to get Trump to come to the event. So, instead, he was able to get Christy Frank to actually come and speak, which allowed him to theme the entire event on the Apprentice.

BUT, even better than that, he was also able to get George Ross, Trump’s negotiator and attorney at the time, to come to the event as well. This allowed Dan to create the theme of Money-Making with the Apprentice, which fit very well since it was a very entrepreneurial show. 

There is even more. 

Dan was also able to get Gene Simmons, one of the founding members of KISS, who is also a brilliant marketer and businessman. Having Gene Simmons then allowed Dan to tie in these really awesome bonus gifts, like a piece of memorabilia signed by the band members valued at more than $3,000, which you had the possibility of winning if you attended the SuperConference.

Dan shared with me that this was the MOST responded to Sales Letter of ALL time and that it was the best SuperConference they had ever hosted. 

Having celebrity speakers, creating a theme connected to a well known pop-culture element, and having a big bonus, made Dan’s Members excited to read the Sales Letter, excited to buy a ticket, and excited to attend and listen to what the speakers had to say. 

Now, obviously you don’t need to go out and get Gene Simmons to speak at your next event, you could hire a popular band in your community. The point is to place a theme on the event that will then create excitement and a positive association in your customer’s minds with something they enjoy. 

It is really all about being creative, and Dan and I know that creativity doesn’t always come easily, so that is why we want you to have these resources to either swipe and deploy or spark ideas for you. 

Whether you like it or not, you’re in the business of marketing your business, so why not make it easier on yourself and invest in a resource that literally places everything you need to market your business right in your hand?

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner. Act now, or miss out on this huge discount.

Get The Magnetic Marketing Search Engine

Yesterday, I took you on a tour through a Catalog that Dan would include in the Newsletter at the end of each year and once in the Summer. 

==>  Check it out now!

The post Put an end to boring marketing! appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

We are now on day fourteen of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine, meaning you now have received two full weeks of various pieces of content that lie within the Search Engine. I have walked you through years of treasures found in the NO BS Marketing Newsletters, Diamond and Gold Letters, Diamond Faxes, and Sales Letters dating all the way back to 1994. I have broken down what it was used for, how to swipe and deploy it, and other ways in which it can all be useful to ANY business. 

If you’ve been keeping up with me, then I’m sure by now you can see the true value that lies within this gold mine of a resource we’ve created for you. I am not nearly done though, and can’t wait to dive into today’s piece of content. 

Today I want to take you on a tour through a Catalog that Dan would include in the Newsletter at the end of each year and once in the Summer. 

You may be wondering “Why would I want another business’s catalog?”

Well, the answer is twofold.

One, you may want to create a catalog for your own business, which when applicable is always a smart idea. 

Two, maybe you can’t utilize a catalog, but no matter the business you’re in you can always utilize good copywriting. AND that’s exactly what’s inside this Catalog. 

One of our long-time Members, John Du Cane who sells Russian Kettlebells and various workout programs and videos, created one of the most beautiful catalogs I’ve ever seen with Dan Kennedy-style copywriting and formatting. This catalog has done wonders for the growth of his business, and without Dan Kennedy and Magnetic Marketing, who knows if he ever would have created it. 

What I really want you to focus on inside the catalog are the bullet points.

These bullet points are some of Dan’s BEST sales copy and it’s almost effortless for you to swipe and deploy this into a catalog of your own, onto your online stores, within emails, et cetera. 

So, again, maybe a catalog doesn’t make sense for your business, but there is no business in this world that can thrive without good copywriting. In the Magnetic Marketing Search Engine, you can swipe and deploy the copy into whatever advertising materials that do apply to your business. ALL of this is here specifically for your taking! You can literally do with it as you please and use it to your advantage in every way you can possibly imagine! 

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so make sure you don’t miss out on EVEN more savings!

Get The Magnetic Marketing Search Engine

Yesterday, I shared with you a Sales Letter that was included in one of Dan’s monthly newsletters, that I found to contain a lot of useful elements for any business looking to write a Sales Letter.

This specific letter was an invitation to a SuperConference which read,  “Let 12 of North America's top marketing experts show you, in person, the hottest low cost, high return, marketing secrets and strategies to double your business in the next six months.”  

If you missed it, click the link below!

==>  Check it out now!

The post Stop overlooking this useful piece of marketing appeared first on Magnetic Marketing .

It is now day thirteen of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. I really hope you’ve been tuned in for the last thirteen days because I have been releasing sneak peeks of some real valuable resources that can be found within the Search Engine. Not only have I been talking about the kinds of marketing content you’ll have access to but also how each piece can be useful for virtually any business, so you can get an idea of exactly the kinds of benefits you’ll gain with this investment. 

Today I want to share with you a Sales Letter that was included in one of Dan’s monthly newsletters, that I found to contain a lot of useful elements for any business looking to write a Sales Letter. This specific letter was an invitation to a SuperConference which read, “Let 12 of North America's top marketing experts show you, in person, the hottest low cost, high return, marketing secrets and strategies to double your business in the next six months.”  

The Sales Letter goes on to talk about the speakers and what the reader would gain from them, some really great bullet points about the event and what it would provide, and then a BUNCH of testimonials. I mention this because Dan and I will often get asked the question, “How many testimonials should I include?” The answer is always, “As MANY as you can get!”

Testimonials are really one of the greatest forms of marketing. They’re cheap (often free), easy to acquire, and can be added to virtually any piece of marketing. AND prospective consumers LOVE to hear what real customers have to say before making a purchase.

Some of the useful elements from a piece of marketing like this one include:

The copy itselfThe use of testimonialsThe bullet pointsThe calls to actionThe order formThe formatting

Every one of these elements can easily be worked to apply specifically to your business with some simple changes to the wording. Within the Search Engine you can find TONS and TONS of Newsletters and Sales Letters, no one exactly like another. Imagine the endless possibilities for new advertising materials literally sitting in the palm of your hand.

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so ACT NOW!

Get The Magnetic Marketing Search Engine

Yesterday, I shared a “work smarter not harder” kind of tool. It is what Dan Kennedy called the Swipe and Deploy Envelope. There are about thirty of these within the Search Engine, and within each one is an idea or strategy that any business owner can immediately take and implement into their own business in no-time.

If you missed it, click the link below!

==>  Check it out now!

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