Dan S. Kennedy's Blog, page 3

Today is day twelve of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. Today I want to show you a resource you can find within the Search Engine that I think any smart business owner would find to be practically priceless. In short, this resource is a shortcut; a “work smarter not harder” kind of tool. It is what Dan Kennedy called the Swipe and Deploy Envelope. There are about thirty of these within the Search Engine, and within each one is an idea or strategy that any business owner can immediately take and implement into their own business in no-time.

The one that I want to focus on today is quite simple, but it’s intriguing to the receiver, which is a quality that makes for great open and response rates. Other than the fact that it’s interesting, I chose this one to share with you because of a funny comment from my daughter the other day that made me think of it. I was talking about a call I had with Dan and she said to me, “I thought you had to send him a telegram?” What she meant was a fax, Dan’s primary form of communication, but this swipe and deploy strategy is a telegram postcard. 

You may be wondering, “why would I waste time and effort creating a telegram postcard when I can just send a regular postcard or mailer?”

Well, one reason that you would want to have something like this is because it sticks out. So when this shows up in a prospects mailbox it's interesting and it's NOT boring. Having a telegram arrive in your mailbox is something that will stand out and cause prospects to open it, read it, and either respond or remember your business later on. A regular postcard is good, but it will never have that same effect. 

Not sure how to go about making one of these for your business? Well, the Swipe and Deploy Envelope doesn’t just give you the idea, it also contains multiple examples from various kinds of businesses, from insurance agencies to photography studios, so you can envision how to implement this in any business! I mean, where else can you find a one-stop-shop for resources as valuable as this? 

AND it's all available literally at your fingertips on any smartphone, tablet, or computer.

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so ACT NOW!

Get The Magnetic Marketing Search Engine

Yesterday, I shared a Sales Letter for one of Dan’s events in 2003. He sent this out around the new year, so it had a Happy New Year theme, and its purpose was to act as a final warning for registrations.

If you missed it, click the link below!

==>  Check it out now!

The post Would a one-stop-shop for all your marketing resources benefit you? appeared first on Magnetic Marketing .

I am back with another peek inside of Dan Kennedy's vault of marketing resources for day eleven of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. For the past couple of days, you've been receiving these emails and watching the videos we’ve created, where I release one thing each day that can be found within the Search Engine that I believe can be hugely beneficial to any business. 

The pieces that I have highlighted over the last couple of days contained a lot of outrageous and humorous marketing content that I really enjoy, but that isn’t everyone’s thing. So, today I want to walk you through a more simple piece of marketing that can be quickly and easily swiped and deployed, and contains very straightforward content. 

So, what I want to focus on today is a Sales Letter for Dan’s events in 2003. He sent this out around the new year, so it had a Happy New Year theme, and its purpose was to act as a final warning for registrations.

A part of the Sales Letter read, “If you have not already registered for the 2003 events, the earliest registration discounts have been extended, only until January 30th. However, events are already filling up fast and fast action is advised to avoid being shut out.” Inside the receiver would find a desk calendar marked with the schedule of events for the year. Something like this is lightweight and flat making it cheap and easy to mail, yet it acts as a constant reminder to the receiver of the events and the deadline. 

At the top of the calendar Dan included a couple of quotes, “In every adversity lies the seed of equal or greater benefit,”“The best advantage is to know something others do not know,” and “Making excuses and making money are mutually exclusive skills.” The sale is contingent upon the attitude of the salesperson, not the prospect. So, as a prospect reading these quotes, it gives you an idea of the kind of mindset Dan and those working with him have and it works to create a positive association that they are going to be seeing and reading every day right in front of them. 

This kind of mailer can really be implemented in any business and it doesn’t necessarily need to be used as a deadline warning, but overall it is a strategy that can increase consumer engagement and keep the prospect thinking about you and your business over any of your competitors. Again, this is super simple, easy, and cheap, yet I’m sure many businesses have never even thought about implementing something like this. 

This really goes to show how great of an asset the Search Engine can be for your business; this is only one piece of content out of the endless resources we’ve uploaded.

Imagine all of the strategies you can take and implement and new ideas you can create!

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so ACT NOW!

Get The Magnetic Marketing Search Engine

Yesterday, I shared a VIP preview into another one of my favorite Newsletter inserts called the J Squirrel Sales Letter. 

If you missed it, click the link below!

==>  Check it out now!

The post Want a cheap, simple, and easy strategy to increase engagement? appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

I am super excited for day ten of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. I do really hope you’ve been tuned in to the last ten days because I have covered some really interesting and useful content that Dan sent me straight from his marketing vault so that you could have unlimited access to it all.

Today I want to give you a VIP preview into another one of my favorite Newsletter inserts called the J Squirrel Sales Letter. The very first thing you’ll notice about this Sales Letter is that it’s lumpy mail; it’s 3 dimensional, which makes receivers curious about what’s inside. What they find inside are peanuts, which makes sense with the theme and copy. 

Here’s a little snippet of the letter, so you can get the full effect. 

“Are you nuts? Everybody's gone. I crawled in through the window and overheard them talking about you. I guess you might be offended by this, but they were wondering right out loud, if you were nuts. It was the mention of nuts that got my attention. Why would they accuse you of being nutty? Because about a week ago, maybe a week and a half ago, they sent you all the information about the Glazer Kennedy SuperConference, offered you a tasty discount, warned you that missing the deadline would stick you out in the cold, and it does seem a little nutty that you didn't reply. Heck, Kennedy even offered to buy you a meal just for sending in your best excuse for not attending. Here are the best ones that have come so far already. 

I’m so rich, I use hundred dollar bills [Deleted for FCC rules]Hef asked me to babysit the triplets that weekendI’m still grieving over Brad Pitt and Jennifer Aniston's breakup.Way too busy working hard to learn how to work smart. A tsunami.

Look, here's what I'm worried about. I get blamed for a lot around here, like breaking in and stealing the cashews out of the dish in the lobby, which I do. But hey, I wanted to say don't blame me if you're nuts enough to miss all of this.”

The letter then continues on with everything that will be happening at the event and multiple urges to get the receiver to sign up before it’s too late. 

Now, this is a great example of a Sales Letter within the Search Engine that you can borrow as an outline or a template to easily model in your own business. Really, “Are you nutty enough to miss this special offer?” can be applied to any sale that you're having in your business. Having access to something like this that you can literally search and model within minutes means you can reallocate all of that saved time to other places within your business that need attention. 

ANY business owner knows just how precious time is. Simply make the investment in the Search Engine and you’ll be on your way to the top of your industry in no time with this HUGE competitive advantage added to your marketing arsenal. 

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner. Act now, or miss out on this huge discount.

Get The Magnetic Marketing Search Engine

Yesterday, I shared an insert within one of the monthly Newsletters in which Dan simply asked for feedback from Members on an idea he was thinking of implementing.

If you missed it, click the link below!

==>  Check it out now!

The post Shave hours off of your content creation process appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

Today is day nine of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. The content I want to walk you through today was briefly talked about during a recent Diamond call Q&A with Dan, which reminded me of the piece and the benefits it could provide to various businesses. It was an insert within one of the monthly Newsletters in which Dan simply asked for feedback from Members on an idea he was thinking of implementing.

There are three specific elements about this insert that I particularly liked:

There was a money mint attached to it, making it 3D lumpy mail. It was given a money theme, making it fun and exciting.Its contents were simple yet intriguing.

I want to provide you with a snippet of text from the insert so that you can understand Dan’s idea clearly.

“I need your feedback. As you can see, I've attached a money mint to the top of this page as a little token of thanks for a few minutes of your time and thought. An idea was suggested to me during my most recent call-in day that has really grabbed me, but now I want to know what you think. 

Here's the idea. I will acquire a nice condominium here in beautiful sunny Phoenix at a complex with a pool. And in it install my entire personal resource library. All my books, manuals, courses notes, videotapes, audiotapes, literally the works, which if cataloged would fill a book. Also, I would put in a comfortable conference room and work area, good photocopier, TV, and VCR.

The bedroom, kitchen, and living room will be furnished and fully equipped. Consider it the Kennedy Direct Marketing Library. Inner Circle Members can come and stay. I'm thinking of maybe four-day blocks Monday through Friday, and three-day blocks Tuesday to Thursday.

You'll rent the facility for one of those two time periods, come to Phoenix, rent a car, stay there, and you'll have sole, private access to everything the entire time you're there. You can read, relax, watch, copy most anything you want. Think, relax, and re-energize.”

The copy goes on a bit to continue explaining the idea along with pricing. Then on the back, it reads, “Please fax back to Dan.” Below that are different feedback options such as, “Smart Idea. Dumb Idea. Not sure. I’d be very interested. If I came, I'd prefer... Four days. Three days. Summer. Winter. Fall.”

Although he did not end up going through with it, Dan received some really great feedback from Members regarding this idea. The reason I wanted to show this piece of marketing content to you is because it’s a really great way to introduce a potential new product or service to your customers, clients, or patients. It is always a smart idea to see how your target market will react to something new before deploying endless resources, and this is a fun and intriguing way to get the feedback you need. From this piece you can take the copy, the idea, and/or the layout and structure to create your own feedback mechanism in minutes!

There are not many resources that literally provide you with virtually everything you need to complete an entire piece of marketing, let alone one with the amount of resources we’ve included, dating back to 1994. AND all of it is completely searchable on any smartphone, tablet, or computer with keywords!

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so ACT NOW!

Get The Magnetic Marketing Search Engine

Yesterday I shared one of my all time favorite Sales Letters created for the 2011 Info-SUMMIT Event, an event focused on growing your information marketing business. This too makes for a great swipe and deploy file, but in different ways. 

If you missed it, click the link below!

==>  Check it out now!

The post Don’t waste time and resources without substantial feedback appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

Today is day eight of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine, leaving us with just two weeks to wrap up our deep dive into the various resources within the Search Engine. Yesterday I walked you through Dan’s Sales Letter for his last ever Copywriting Mastery and Sales Thinking Boot Camp, which makes for the perfect swipe and deploy resource. 

Today, I want to contrast that with one of my all time favorite Sales Letters created for the 2011 Info-SUMMIT Event, an event focused on growing your information marketing business. This too makes for a great swipe and deploy file, but in different ways. The Boot Camp Sales letter, if you watched the video on our blog, was only made up of black, white, and a bit of green coloring. The Info-SUMMIT Event Sales Letter on the other hand, has a very specific and exciting theme; it was made to look like a National Enquirer tabloid. This idea came from the fact that the celebrity speaker, Ian Calder, was the former Editor in Chief at the National Enquirer. 

This theme provided a way to make the Sales letter much more exciting and fun for Members and prospects to open and read. One of the biggest sins in marketing is being boring. This gave the event color, comedic relief, and a fun and creative atmosphere within the reader’s minds...far from boring. This Sales Letter is a really great example of how marketing and copywriting don’t need to be so serious and factual all the time. 

One of my favorite pieces of content within this Sales Letter reads, “How I lost 51 pounds in just three days by attending the Info-SUMMIT. Lose up to 70 pounds in just three days. The first ever effort, free fat burning system that pays you to lose weight.” Obviously this wasn’t true or real, but it was a humorous way to get readers to continue reading and having a good time doing so. 

Another fun piece reads, “The insider information, ideas, and strategies revealed by Dan and Bill’s and his handpicked info-marketing superstars that is so powerful and exciting it revs up your metabolism more than an IV drip of pure caffeine delivering a pint per minute and smearing capsaicin on all your private parts, but with none of the worries and some of the side effects.” First of all it’s funny and second, it’s completely outrageous, but it’s a great way to describe something you want people to be intrigued by. 

This Sales Letter is FULL of many more pieces just like these two, all available to you with unlimited access for swipe and deploy or idea generation.

his kind of outrageous marketing may be something you’ve never thought of or never thought could work for your business, but as you can see, it works perfectly for selling something as serious and factual as information marketing education. As much as you want to think it is, your business is not that different from others, and that’s NOT a bad thing. It means that everything within this Search Engine can be highly beneficial to your business and it’s all only a click or touch of the screen away!

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so ACT NOW!

Get The Magnetic Marketing Search Engine

Yesterday I walked through a resource that I believe any business can easily manipulate and utilize with little to no effort. That would be a Sales Letter Dan created for his last ever Copywriting Mastery & Sales Thinking Boot Camp. 

If you missed it, click the link below!

==>  Check it out now!

The post Don’t fall victim to the biggest sin in marketing appeared first on Magnetic Marketing .

I am so excited to be back with day seven of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine, where I give you a deep dive into one specific piece of content each day that can be found within the Search Engine. The content that Dan Kennedy has provided us with, dating all the way back to 1994, has allowed us to create a true marketing gold mine filled with resources that you can literally swipe and deploy into your own business quickly and with ease!

Today I want to take you through a resource that I believe any business can easily manipulate and utilize with little to no effort on your part. That would be a Sales Letter Dan created for his last ever Copywriting Mastery & Sales Thinking Boot Camp. The reason I want to share this specific Sales Letter with you is because, in my opinion, it is 28 pages of pure insight and copy that you can literally break down, take the parts that can be applied to your business, and piece them together to create your very own sales letter or other advertising materials. 

As Dan Kennedy and I have both emphasized many times before, creating good copy that is successful on the first deployment is DIFFICULT to say the very least. THIS is your way around that obstacle. All of this copy has been tested and found to elicit responses from consumers, so all you have to do is manipulate some of the wording, insert your particulars, rough out some edges and SHAZAM your Sales Letter is done. No more staring at a blank document wishing the words could write themselves, instead, Dan has done it all for you! 

Dan included a bonus resource to those who signed up for the Boot Camp which he called a copywriting Chinese Menu. It was a compilation of headlines, subheadlines, paragraph openings, segues, objections, and guarantees organized into columns. You would pick one from column A, one from column B, and so on until you had a completed outline.

Now, this resource is available to you within the Search Engine as well!

I want to point some of the things you can take away from a this Sales Letter among the many others within the Search Engine:

Sophisticated verbiageCall-to-actionsBridges & transitionsAn outline and structureHeadlines and subheadlinesBullet pointsAnd so much MORE

Don’t hesitate any longer! Just think of the efficiency a resource like this Sales Letter and the Search Engine as a whole would bring to your business. Time is MONEY! This completely searchable resource full of virtually endless marketing content will no doubt be saving you time, but also help you wrack up those revenues! 

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so make sure you don’t miss out on EVEN more savings!

Get The Magnetic Marketing Search Engine

Yesterday I shared  some content within the Diamond Letters. I truly believe is as relevant today as it was ten years ago. The topic that Dan focused on this entire Newsletter on was, “Why You Should Study Fundraising Letters: A Copywriting Lesson.”

If you missed it, click the link below!

==>  Check it out now!

The post Do you want to significantly shorten your copywriting process? appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

It is day 6 of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. Where I let you take a look inside the Search Engine filled with Dan Kennedy’s very own marketing content dating all the way back to 1994, by taking a deep dive into one specific piece of content each day. 

Today I want to share with you a Diamond Newsletter that Dan wrote in 2011, that I truly believe is as relevant today as it was ten years ago. The topic that Dan focused on this entire Newsletter on was, “Why You Should Study Fundraising Letters: A Copywriting Lesson.” I want to share with you a snippet of what Dan wrote verbatim: 

“My thesis has always been, the methods that work in separating people from money in difficult circumstances, and when for preposterous propositions, can be of even greater impact when transferred to less challenging situations. This is why I urge studying tabloid advertising and TV infomercials.”

Dan goes on to reference a specific fundraising letter and points out specific elements within it that can be used to improve your own copywriting and your own sales letters. 

It opens with a “Thank You” - People like being thanked, which is not done enough.It is a personal testimonial letter from a customer rather than from a corporation or CEO.It involves a kid - Kids and pets obligate readership to many. People feel guilty about ignoring little children and cute pets.It includes an emotion rich photo - The mother looks hopeful and troubled, striking as in need and worthy of help.The precursor “You may have heard about,” suggests you should have known this and makes assertion into accepted fact.“There is no greater gift you can give this holiday season,” is meant to invoke guilt.The P.S. addresses an obstacle to receiving a response - the elephant in the room.

Copywriting is often one of the most difficult tasks for business owners, as it is a skill that people often shy away from in fear they will be no good at it. Well, I hate to break it to those people, but without copywriting, marketing can be deemed essentially useless. Lucky for you though, Dan Kennedy has proven to have mastered this skill, and the Search Engine is filled with nothing but his original copy, that you can take, guilt-free, and utilize in your own business. I mean just imagine, an end to writers block, tedious research, brainstorming sessions, et cetera. Copy, that has proven to be successful lies in the palm of your hand with the purchase of the Magnetic Marketing Search Engine. 

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, or for those who invest before August 16th, whichever comes first, you will NEVER have to pay the $497 fee. When else in your life will you be offered an entire Search Engine filled with copy that you have unlimited access to and can create endless advertisements out of immediately!

AND for a price like this? 

No one can justify passing up on this offer.

Get The Magnetic Marketing Search Engine

Yesterday I shared  some content within the Gold Letters that are included in the NO BS Marketing Newsletters.

In one specific letter that I found quite humorous, but also instructive, Dan talks about a project of his that he had been pushing to the back burner for years -- writing his own dictionary.

If you missed it, click the link below!

==>  Check it out now!

The post Struggle with copywriting no more! appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

Today is day five of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine, where I take you on a deep dive into a piece of marketing content straight out of Dan Kennedy’s vault that we have uploaded into the Search Engine for your unlimited use and access! We know any kind of business investment is a big decision, so we want you to be able to see exactly how you can utilize these invaluable resources in your own business before making that decision!

I want to take you through some content within the Gold Letters that are included in the NO BS Marketing Newsletters. In one specific letter that I found quite humorous, but also instructive, Dan talks about a project of his that he had been pushing to the back burner for years -- writing his own dictionary. He did make it into the A’s and I want to share some of the words that Dan created his own definition for. 

Absolute: Black and white. Right and Wrong. A code a person adheres to and refuses to violate.Abundance: Everyone lives by, but one of two overriding philosophies, unlimited abundance or a lack thereof. Those subscribing to the latter, believe that one person's success, prosperity achievements, et cetera, come at the expense of another, and that it is thus unfair for one person to have excess abundanceAccurate Thinking: One of the 13 Shared Strategies of Success numerated by Napoleon Hill in his work, Think & Grow Rich. All progress depends on accurate factual information and analysis about a relevant past and present. A person needs accurate thinking about himself, which is a substance of Psycho-Cybernetics, accurate thinking about his situation, the people around him, and the world around him.Addict:The prospect and customer you want. A person irrationally rabbit, emotionally passionate, and obsessed with the category, product, or service which you operate.Acting:The tool of the copywriter.Advantage: The one thing the entrepreneur seeks to find, capture, or create. What the marketer seeks to exploit without guilt.

You really can take a lot of insight from the way that Dan looks at things. Not many people would think or care to take an already existing word with an already existing definition and redefine it in a way that can apply to running a business. Take his definition for Accurate Thinking as an example. How many people do you think found success and rose to the top making decisions and taking action based on their feelings, emotions, and best guesses? I am pretty confident in saying not many. 

This may feel like a small bit of insight, but it is only a small part of this entire letter, which is a small piece of everything included inside of the Search Engine, and with each piece of content you will find endless instructive lessons.

One of the best ways to better a business and continue upon the path of success is to think about and look at things from a different perspective. It can often be hard and overwhelming to attempt to get out of your own head though, and that’s why something like this is so valuable. 

Dan’s out of the box thinking is what created his success and now you can have access to all of that perspective with the click of a mouse or the touch of a screen!

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, or for those who invest before August 16th, whichever comes first, you will NEVER have to pay the $497 fee. Passing up on an offer like this is for people who are okay with a stagnant, sub-par business. DON’T be that person!

Get The Magnetic Marketing Search Engine

Yesterday I shared Dan Kennedy's Diamond Member Weekly Faxes, which includes some of Dan’s most pointed copywriting and thinking, and it was all saved for just the Diamond level Members.

If you missed it, click the link below!

==>  Check it out now!

The post Take a look at your business through a new perspective appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

I am back with day four of our 21 days of Dan Kennedy and the Magnetic Marketing Search Engine where I give you a sneak peek inside of the highly valuable resources from Dan Kennedy’s personal vault of marketing content dating back to 1994, all easily searchable within the Magnetic Marketing Search Engine.

Today I want to share with you the Diamond Member Weekly Faxes, which is something that I looked forward to every week, because within these faxes is some of Dan’s most pointed copywriting and thinking, and it was all saved for just the Diamond level Members. I will warn you, the writing and ideas within these faxes are very much aligned with the “Professor of Harsh Realities” reputation that Dan has been known for throughout his career. For me, these faxes helped me to think about my business on a week to week basis and continuously challenge myself and the goals of my business.

One Diamond fax that I very much enjoyed and was able to relate to had a headline that read, “He Smashed His Head Bloody, Pounding It On His Locker Door and Broke Off Two Teeth Biting On It.” The fax went on to talk about the Dan Jenkins football Novel, Semi Tough, based on the behavior of Howe Long during his time playing for the Oakland Raiders and his “hate to lose” mindset. 

Dan goes on to talk about how he has found fewer and fewer people exhibiting this mindset in the business world and often see’s business owners shrugging off missed sales, low revenues, et cetera. BUT you receive the kinds of results you expect, and if you are expecting less revenue or sales than the goals you’ve set, this mindset will lead to actions, or a lack thereof, that will produce that result. Dan goes on to explain just how much he HATES not doing well and hates working with people who are okay with creating a loser environment for their business.

This topic and this kind of writing is meant to make YOU as a business owner take a long hard think about your mindset, your actions, the people you employ, the people you work with, the friends and colleagues you spend time with, et cetera. 

Are any one of these things holding you back from having a true hate to lose mindset?

If so, then you have some changes to make and NOW is the time to make them. 

So, if the contents of this Diamond Fax made you stop for even just one moment to think about how it all applies to your business, then you can see just how beneficial this resource can be for you. This was only a brief summary of the content within this fax...imagine having access to every single Diamond fax that Dan Kennedy has ever written and sent...the value of that kind of advice is Priceless. 

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, or for those who invest before August 16th, whichever comes first, you will NEVER have to pay the $497 fee. Don’t be the business owner who sits back and accepts loss after loss, because letting this deal slip through your fingers will be a HUGE loss. 

Get The Magnetic Marketing Search Engine

Yesterday we shared a Dan Kennedy marketing piece where he talks about how Magnetic Marketing strategies and principles saved the National Geographic Society in 1899.

If you missed it, click the link below!

==>  Check it out now!

The post Do you have a “hate to lose” attitude? appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

Today is day three of our 21 days of Dan Kennedy and the Magnetic Marketing Search Engine, where we focus on one specific piece of marketing within the Search Engine so that you can take a deeper dive into the resources that will become available to you with this investment. 

On day one I told you about Dan’s NO BS Marketing to the Affluent and the kinds of information you’d find within this resource. Today I want to tell you about a specific piece within this category where Dan talks about how Magnetic Marketing strategies and principles saved the National Geographic Society in 1899. I’m excited to share this piece with you because it solidifies the fact that Magnetic Marketing is timeless and no matter if a resource within the Search Engine is from 1994 or 2016 it can likely be applied to businesses today and far into the future. 

From this piece I am going to share with you seven Magnetic Marketing strategies and principles that saved the National Geographic Society in 1899.

Positioning themselves as a membership within a society, not another magazine subscription.

A Unique Selling Proposition: “Share with kings and scientists, the fun of sending an expedition to Peru or to the South Pole.”

Referral marketing: “Ask prominent men to nominate their friends.”

An Ego Appeal: Feeling complemented by a friend's nomination.

Direct Mail Invitations to the nominees.

Personalized Direct Mail.

Quality Direct Mail: High quality paper stock.

As you can see, each of these Magnetic Marketing strategies that was used by the National Geographic Society in 1899 to climb to success with an affluent market can and SHOULD be used in practically all businesses. There is nothing on this list that a business today cannot easily implement into their marketing plan to appeal to consumers and increase conversion rates. If a marketing strategy from 1899 can be this valuable, then imagine the pure gold that lies within this Search Engine complete with everything Dan Kennedy has created in the past 20 plus years!

Again, ALL of this will literally be at your fingertips with a Search Engine that is quickly and easily searchable with keywords and phrases that can be accessed on ANY mobile device. Stop wasting precious moments like flight layovers, long car rides, quiet mornings, et cetera, and start gaining knowledge that will give you the competitive edge to make it to the top and stay there!

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, or for those who invest before August 16th, whichever comes first, you will NEVER have to pay the $497 fee. Only someone who wants to run a dying business would pass up on this offer!

Get The Magnetic Marketing Search Engine

Yesterday we highlighted Dan's NO BS Marketing to the Affluent, where Dan shares his personal advice and marketing knowledge all directed around how to market to people who are more affluent than the average prospect.

If you missed it, click the link below!

==> Check it out now!

The post Learn from the success of the National Geographic appeared first on Magnetic Marketing .