Dan S. Kennedy's Blog, page 8

In the words of Jerry Maguire “Show Me The Money!” and that’s exactly what we’re going to do in this week’s blog!

If you want to have an unfair advantage over any and all competitors then keep reading…

You see, most business owners and entrepreneurs we meet don’t have an efficient, affordable, and revolutionary system working in their business to magnetically attract their ideal customers, clients, or patients.

Which is a shame, because they’re actually great at what they do!

And it’s only a matter of time before they struggle to pay rent!

In fact, according to research from Bureau of Labor Statistics, Business Employment Dynamics.  

Roughly 20% of new businesses survive past their first year of operation. That was the case two decades ago and is still the case today.

However, around half of all businesses no longer exist after five years.

Only one-third make it past their 10th anniversary. These statistics have been remarkably consistent through the years.

I’m sure you don’t want to be apart of those stats!

And you want to ensure your business thrives.

So let’s get stuck in shall we?

One way to succeed is to build a database of potential customers.

To do that you need to have a system that collects information from your prospect.

For example, let’s take a really basic system of collecting the details of a customer that would be useful for future marketing efforts.

Imagine entering a coffee shop, when you buy a coffee, the barista offers you a delicious mouthwatering cake in return for filling out a simple card that asks for some details: Your Name, Email and Mobile number.

A very tempting offer isn’t it!

The reason why it’s important collecting this type of information is so the coffee shop owner could use ‘text and email marketing’ to keep in contact with you.

They could send you special offers, promotions and hopefully increase their lifetime customer value.

Let’s look at an online example…

Q: How many times have you visited a website and made a purchase on the spot?

OK let me ask you this another way…

Q: How many times have you visited websites and NOT entered your credit card details.

Most people would have visited more websites than made purchases. I’m sure you can relate.

Why is that?

In the coffee shop example, most people are already sold on buying coffee before they enter the shop… the buying decision has been made; it’s just a matter of where they want to spend money.

But, when the buying process is moved online, customer behavior changes…

You see, most people shop around online for the best prices, coupons and deals. Think price comparison websites, checking eBay, Amazon and more…

Now let’s see how much competition is online…

Imagine looking for a dentist in Chicago, a quick Google search will reveal 22,800,000 results.

Let’s try a deeper search:

Less hits, but still 390,000 results all screaming for attention!

So what was the point of showing you those Google searches and how does this relate to you?

Look, it doesn’t matter what ‘niche’ you’re in, or how customer focused you go…

There will always be competition.

Lot’s of it!

And if there isn’t any competition, chances are there isn’t a list of hungry buyers waiting to spend money with you!

So what can you do?

A good place to start and focus on is building your email list. This article will show you some great ideas to get you started.

Because if you don’t make the sale on your first, second or even on the third attempt, you can keep following up till your prospect is ready to buy from you.

There are hundreds of ways to GRAB attention and win new customers, clients and patients.

Would you like to find out how you can fast track your success?

Well, imagine having 213 examples and samples from actual, real life businesses, entrepreneurs and sales professionals that have been proven to attract ideal customers, clients or patients so YOU can magnetically attract your own…

Imagine how much time that would save you.

And imagine having Dan Kennedy’s marketing secrets by your side to help grow your business, multiply sales and boost your profits.

Well, you don’t need to imagine any of this because you can experience it for yourself.

Because If you want to forever end the drudgery of cold calling, cold prospecting and costly, unpredictable and wasteful advertising with a PROVEN system that Predictably Delivers Customers, Clients, and Patients All pre-determined to do business with you, then you must read this page!

P.S. – If you haven’t already got your ticket for IS17 – There’s still time and a few remaining tickets right here! – This is your opportunity to Spend Four Incredible Days With 20+ Of The Most Successful “Superhero” Info-Marketers On The Planet And Discover The Right Strategies To Completely Transform Your Life & Business In 2017 And Beyond!

CALL TODAY On: 800-871-0147

As an entrepreneur or small business owner, to thrive in this uncertain economy you need to keep your marketing interesting.

You need to be looking for ways to boost your response.

And you need to create better relationship with your clients, customers and patients.

That’s why I want to share two powerful tips to grow your business FAST!

How fast?

That’s completely up to you.

Pro Tip 1 – A Winning Parasite Relationship For Multiplying Sales & Boosting Profit

What’s the quickest way to reach your ideal customers, clients or patients?

A: The most powerful form of this is the endorsed mailing. You will get a great response from this, provided that the person or business that’s endorsing you has a great relationship with their customers.

See, you can achieve a great response from an endorsed mailing. Almost any deal that you agree with the person or business endorsing you is worth it.

And remember to make it really easy for them!

All they have to do is say, “YES.”

You need to avoid making rookie mistakes here.

So don’t make the person or businesses you choose to partner with do any work whatsoever. Make sure that you write all the copy including the ads, emails and sales letters etc.

Also make sure all of the inquiries or responses will come back to you, so that the person or business you’re partnering with isn’t handling any of your sales.

You’ll also want to make sure that your guarantee is solid and protects their customers.

Thus reducing any risk on their part and making them more likely to agree to partnering with you.

Example: Imagine you’re a tiler and you approach a bathroom company to partner with.

You could instantly add value to their customers without stealing them (This is important) and get paid too.

How could this opportunity work?

You could design, create and print a postcard for the bathroom company to give to their customers when they place an order for a new bath or shower.

This could be physical (in a show room at the cash register) or it could be mailed direct to their customer with their order receipt.

IMPORTANT: You must make your offer so irresistible they find it almost impossible to say no!

Think of it as your foot in the door without spending lots of money on advertising! You are gaining a customer that you could potentially upsell or get repeat work.

For example your postcard could lead with:

Who Else Wants Their Bathroom To Have The ‘Show Home’ Look Without Spending An Arm And A Leg?

“50% Discount For ‘BUSINESS Y’ Customers” – Save $XYZ On Tiling Your New Bathroom!

Call Bill on 800-871-0147 to get your free personalized quote.  SPECIAL BONUS: If you call before DATE – I’ll also include pro tile adhesive and mold resistant grout for FREE! Saving You Up To $xxx

Pro Tip 2 – How to boost sales instantly by entering the conversation that is already occurring in your prospect, customer or client’s mind.

Have you considered Holiday Promotions in your business?

Well you should because it can easily skyrocket the effectiveness of big money holidays such as:

•     Independence Day

•     Halloween

•     Thanksgiving

•     Christmas

And unusual holidays such as National Pistachio Day, National Siblings Day & National Ice Cream Day!

Using the specific holiday for your promotion is a great way to sell more of your products and services.

For example a dentist could use Halloween as a promotion.

“Even Vampires Have White Teeth!”

The promotion – 60% discount on teeth whitening if booked on Halloween!

If you want to forever end the drudgery of cold calling, cold prospecting and costly, unpredictable and wasteful advertising with a PROVEN system that Predictably Delivers:

•     Customers

•     Clients

•     Patients

All pre-determined to do business with you check out Dan Kennedy’s Magnetic Marketing

P.S. – If you haven’t already got your ticket for IS17 – There’s still time and a few remaining tickets right here! – This is your opportunity to Spend Four Incredible Days With 20+ Of The Most Successful “Superhero” Info-Marketers On The Planet And Discover The Right Strategies To Completely Transform Your Life & Business In 2017 And Beyond!

CALL TODAY On: 800-871-0147

This week’s blog was written to help you to increase your productivity, boost your sales and maximize your business growth.

You see, when you pull back the curtains, almost all businesses are the same in that somebody has to generate a lead or a prospect.

The prospect somehow has to get into a sales event.

Somebody has to try and sell them something, and if they buy it, they’ve got to be developed and if they don’t, they’ve got to be chased.

But what most business owners miss out on are the concealed opportunities that could easily increase your productivity, boost your sales and maximize your business growth.

With that said…

How Can You Find Concealed Opportunities In Your Business?

Good question.

I’m glad you asked.

There are three secret ways (discovered by Dan Kennedy and based on his extensive research and project by project testing) that can help you find concealed opportunities in your business.

SECRET 1 – USE A SYSTEM

You need to use a system for frequently, constantly hunting for and identifying a concealed opportunity.

You really need to build a regimen that you go through methodically; that you take your business and run it through.

PRO TIP: “ Create a checklist for your business that you use repeatedly and methodically run everything through.”

You must revisit, which might be every quarter, it might be every year, it might be every day, depending upon how screwed up your thing is or how unsatisfied with it you are.

But you really need to build a regimen that you go through methodically; that you take your business and run it through the same meat grinder every so often looking for concealed opportunities.

So a lot of what you’re going to get can be assembled into that and then you really ought to think it through and have a way that you and/or your team periodically approach:

•     Question everything you’re doing.

•     Try and see what you’re not seeing.

SECRET 2 – APPLY FOCUSED INPUT

You need a lot of focused input. By that, I mean input that is directly related to your business. For example, Dan Kennedy, reads trade journals in, give or take, 20, 25 categories. Not that he reads them all word for word and not that he reads them every month.

PRO TIP: “You only need to read two or three journals that are in your particular industry to know what’s going on.”

People are surprised by stuff they should not be surprised by and they miss stuff they should not miss because it’s laid out right down in front of them in what Dan calls focused input, in the journal that is assembled for them about the particular industry or business or profession they’re in.

If you’re not even reading that… if you’re in Dan’s business and you’re not reading Ad Age, Target, DM News, Response, you’re really not in the game.

You don’t even know what’s going on. You need focused input.

SECRET WAY 3 – APPLY RANDOM, ECLECTIC INPUT

You need some time where you go to places that are not directly related to your thing and poke around because, sometimes, that’s where you get it.

For example, a good day for Dan is:

•    Go to the bookstore

•    Go to the shopping mall; watch people

•    Get somebody to pitch me on some product

•    Go see what they’re selling in Bed, Bath and Beyond

•    Spend an hour at the Dollar Store

PRO TIP: “Create a list of 3 to 5 places you could visit that are not directly related to your thing and start poking around.”

PS: In the days ahead, we will share with you our plans to honor Dan Kennedy and celebrate his life at the upcoming Growth Summit. Dan has positively impacted hundreds of thousands of entrepreneurs around the world. Because of Dan, our lives and businesses are better. There will be numerous ways for you to participate in celebrating Dan’s life.

If you would like to join us in celebrating Dan’s life and legacy, please reserve a ticket to Growth Summit this October 24-26, 2019 in Denver, CO.

This week’s blog was written to help you to increase your productivity, boost your sales and maximize your business growth.

You see, when you pull back the curtains, almost all businesses are the same in that somebody has to generate a lead or a prospect.

The prospect somehow has to get into a sales event.

Somebody has to try and sell them something, and if they buy it, they’ve got to be developed and if they don’t, they’ve got to be chased.

But what most business owners miss out on are the concealed opportunities that could easily increase your productivity, boost your sales and maximize your business growth.

With that said…

How Can You Find Concealed Opportunities In Your Business?

Good question.

I’m glad you asked.

There are three secret ways (discovered by Dan Kennedy and based on his extensive research and project by project testing) that can help you find concealed opportunities in your business.

SECRET 1 – USE A SYSTEM

You need to use a system for frequently, constantly hunting for and identifying concealed opportunity.

You really need to build a regimen that you go through methodically; that you take your business and run it through.

PRO TIP: “ Create a checklist for your business that you use repeatedly and methodically run everything through.”

You must revisit, which might be every quarter, it might be every year, it might be every day, depending upon how screwed up your thing is or how unsatisfied with it you are.

But you really need to build a regimen that you go through methodically; that you take your business and run it through the same meat grinder every so often looking for concealed opportunities.

So a lot of what you’re going to get can be assembled into that and then you really ought to think it through and have a way that you and/or your team periodically approach:

•     Question everything you’re doing.

•     Try and see what you’re not seeing.

SECRET 2 – APPLY FOCUSED INPUT

You need a lot of focused input. By that, I mean input that is directly related to your business. For example, Dan Kennedy, reads trade journals in, give or take, 20, 25 categories. Not that he reads them all word for word and not that he reads them every month.

PRO TIP: “You only need to read two or three journals that are in your particular industry to know what’s going on.”

People are surprised by stuff they should not be surprised by and they miss stuff they should not miss because it’s laid out right down in front of them in what Dan calls focused input, in the journal that is assembled for them about the particular industry or business or profession they’re in.

If you’re not even reading that… if you’re in Dan’s business and you’re not reading Ad Age, Target, DM News, Response, you’re really not in the game.

You don’t even know what’s going on. You need focused input.

SECRET WAY 3 – APPLY RANDOM, ECLECTIC INPUT

You need some time where you go to places that are not directly related to your thing and poke around because, sometimes, that’s where you get it.

For example, a good day for Dan is:

•    Go to the bookstore

•    Go to the shopping mall; watch people

•    Get somebody to pitch me on some product

•    Go see what they’re selling in Bed, Bath and Beyond

•    Spend an hour at the Dollar Store

PRO TIP: “Create a list of 3 to 5 places you could visit that are not directly related to your thing and start poking around.”

Go here for even more ways to develop your business, multiply sales, and dominate your market.

Before you go make sure you check out ‘The Advanced Business Development Secrets Academy’ on this page where you’ll learn: seven keys to business development… the theory of business… how to solve the problem that can never be solved… 15 transformation strategies… how to not buy a business but get it’s customers and much, much more.

P.S. – IMPORTANT: The price deadline for IS17 is right around the corner. Get off the fence; time to register before the price increases $200. Call: 800-871-0147 (Office hours 9.30 – 5pm) or you can go here to register online.

If you own a business you may have wondered whatever happened to the freedom, money, success, and prosperity you always desired — which is why you got in business in the first place…

…But instead it turned out being a 60-80 hour non-stop grind where you’re working all the time and always stressed out about where the next customer, client or patient is going to come from.

Barely being able to pay for basic expenses, always struggling to pay the bills, and coming to grips with the realization that you may have gone down the WRONG path.

The good news: In this week’s blog we’re going to show you how these problems can be solved.

And in true Dan Kennedy fashion, they can be solved fast!

How fast?

That’s completely up to you.

With that said, have you ever considered creating your own information product?

You see, Information marketing allows you to leverage your expertise to create a lucrative business where you can make money from a spare room with no employees or overhead.

Take Dan Kennedy for example, he’s already created hundreds of information products (take a look here) that have made him millions of dollars in extra revenue.

Yes, that’s right he also runs an info marketing business alongside his copywriting and consulting business.

Would you like to create your own 6,7 even 8 figure info marketing business on the side?

Of course you would right?

But if it was that easy to do everyone would be doing it, wouldn’t they?

The first step is getting started THE RIGHT WAY…

First, you must research your market and decide if what you want to sell actually has buyers waiting. If not move on!

If it has the potential of known buyers…

How could you reach out and get them to spend money with you?

How could you solve their problems?

One example is by creating a written report to attract potential customers to you. This will also help build your email list for follow up marketing purposes.

Let’s take the property niche for example…

You know from your research there’s is a huge market for property investing. There’s a huge market for newbies getting started.

The title of your report could be:

“The 3 Common Pitfalls Most Newbie Investors Make When Starting On The Property Ladder And How To Succeed”

      •   Your report should focus on how a newbie would overcome those pitfalls based on your experience and expertise.

Or you could use something like this:

What Banks And Mortgage Brokers Don’t Want YOU to Know… “How to raise finance without using banks or mortgage brokers”

      •    Your report should focus on the insider knowledge of raising finances at better interest rates and how they can do the same.

Make sure your report has a clear call to action at the end so the reader can reach out to you for more information, etc.

Also creating a report doesn’t have to cost you the earth.

Right now you can get a high quality cover from a graphic designer created for as little as $5 on fiverr.com

You can create your report in MS Word or Pages and save as a PDF document.

You could also outsource everything, if you want.

Your report could even be your first of many digital products.

Another example would be selling a digital recording.

For example you could interview a celebrity in your market and record the conversation (obviously you would need their consent).

In fact, imagine if you asked the known celebrity in your niche thought provoking questions that you know your market wanted to know.

For example, imagine in the Internet marketing niche if you could ask Frank Kern or Eben Pagan how they come up with their profitable ideas! Or how do they build their email lists, etc.

To make your recording you could use Audacity® – which is a free, open source, cross-platform audio software for multi-track recording and editing.

You can then sell your interview as a digital download.

You could also use this as a lead magnet for potential customers.

Another option would be to burn your recording to a CD or transfer to an USB stick… and mail it to your customers.

You can publish your content on demand so you don’t have to keep masses of stock and costly overheads.

By selling your digital products by mail you’ve just started to build your in-house direct mail list of known buyers!

Imagine if you also have a backend product to sell – you could even send your backend sales letter with the product.

There are so many ways to create products and make money.

The problem most people face is wasting time and money by focusing on the wrong products that won’t sell in a million years!

Like trying to sell weight loss to skinny people… or DVDs to bookworms who refuse to use any other media than books!

Now, if you want to prevent yourself from making the common pitfalls most “newbie” marketers make, and save TONS of time, money and headaches…

Checkout these blueprints–the exact-same blueprints that have liberated a great many people from poor incomes, from frustrating businesses or jobs, from fixed-in-stone work schedules, and from outright boredom–to lives of renewed vigor, control, certainty and fun!

PS – If you want to discover the secret to creating rock-solid information products in as little as 2 hours…even if you have never created a product in your life – this is how you forever banish “perfectionism” entirely!

PPS – If you want to learn the latest info-marketing secrets from Dan Kennedy in person and hang out with the profit boosting, sales multiplying avengers he’s assembled to help you prosper in 2017 and moving into 2018… this could be your opportunity to catapult your business into orbit – go here for all the details about The Info-Summit 17!

In a recent email we sent called: The Tale of Two Coaches there was a marketing lesson embedded in the copy.

Did you spot it?

In case you missed out here’s the opening…

“One beautiful summer afternoon in Cleveland, Ohio, 27 years ago, two men attended a seminar looking to build their coaching businesses…

They were very much alike, these two men. Both wanted to make a difference in the coaching industry, both were friendly and people focused, and both had big dreams for their future coaching practice.

They vowed to stay in touch, but as the years rolled by they gradually lost contact, that was until recently when they ran into each other at the Info Summit.

They were still very much alike. Both were happily married. Both had children. And unlike many who attended the same Info Summit, both had started their own coaching practice AND were still in business, despite the ups and downs of the economy.

Both also had excellent reputations for being great businessmen.

But there was a striking difference…

One of the men worked in his business 40-50 hours a week, and made a modest income for his family. (Around $70k pa) The other spent more time with his family than he did working, and enjoyed a 7-figure coaching and consulting practice.

What Made The Difference?

So why did we use the story lead?

Why didn’t we write about the features and benefits of what we were selling?

Because we live in an overcrowded market where copy TEMPLATES are now the norm!

You have to be different if you want to be noticed.

And you have to do something different if you want to make sales.

Which means, you must look for ‘brilliant Ideas’ in your marketing… because this is the ONLY way to make your copy stand head and shoulders above your competitors and most importantly… convert like crazy.

The Tale of Two Coaches was modeled on the Wall Street Journal sales letter!

Why?

Because we we’re able to model the ‘BIG IDEA’ and adapt it for our market in minutes…

Can you imagine how much time you could save using this method?

How many promotions could you create?

Dan Kennedy is a master of this process.

And in this week’s blog we’re going to show you his secrets to finding BIG IDEAS and how to create practically any marketing message in any media to get more people to say “Yes” to working with you—or buying your product.

3 EXAMPLES OF THE “BIG IDEA”

1. The “Buy It Now Before It’s Too Late” Idea  – There’s nothing like firing the fear of apocalyptic advertising into buyers like there’s no tomorrow. Because literally… THERE IS NO TOMORROW.

Send your buyers into a frenzied rush as they’ll fight to the bitter end to snatch up your “limited” one time offer.



Or even use the oldie, but goldie: ‘buy it now… before prices increase!’ People hate to miss out on something. So you’ll be really playing right into their psyche by using this well regarded school of thought.

2. “The Created Problem” Idea – Now this is good one if you like to get creative… and you love stirring things up.

You see, in advertising, wherever there is a problem – there’s gonna have to be a price-tag on the solution.

And if you can create the solution to a BIG problem, people will flock like sheep to purchase your goods.



Now when I say you’ve got to find solutions to BIG problems, I’m not referring to World Hunger or any kind of Financial or Economic crisis. Those I’m afraid are to be solved for another day.



The problems that you need to solve are all those ‘annoying’, ‘peevish’ or unimportant problems that we face daily.

So before somebody told you that you needed to get just one cup of coffee at a time,

everybody was perfectly content making a Mr. Coffee pot of coffee. Most people

drink three, by the way, at a time, so the Mr. Coffee pot was actually about right.



Now you’ve got to make three cups with three Keurigs.



By the way, all of you people that sort your trash and have five different trash cans and all that stuff, may I point out to you, you’ve gone from throwing away one bag of coffee to throwing away 5,622 little plastic cups a year, which are not biodegradable.

So 1000 years from now, when climate change finally does kill everybody, it’ll be because of your damn Keurig little machine things, and mine too.

So now hot issue topics like “Climate Change” get to form part of the problem. Which are usually the main vehicles of persuasion when you’re trying to convince someone of a problem that might not yet even exist in your buyer’s mind.



It’s pretty much another advertisement fear tactic, but you get to reap the biggest reward by offering your shiny new product or service as THE solution.



And boy, do people beg for solutions to their non-existent problems that you’ve creatively escalated by comparing to a World Crisis!



That’s money straight in your pocket AND you get to win the hearts of the people.



You absolute advertising hero.

3. “School of Curiosity” FINALLY an idea of thought without inflicting fear tactics on your audience – or is it?

Well, they do say that Curiosity killed the cat. So maybe there still is an element of danger with this one. And good use of this school of thought should really get your buyer’s hearts thudding and eye-balls popping.

See if you can arouse people’s curiosity, then they will definitely be paying attention to your advertising. People are pretty odd when it comes down to working out what really makes them tick.



We love to be thrilled. We love to be shocked. And we love being gripped by fear as we pace our way through any sort of electrifying literature.

So if you can set the pace for people in your ads… then you’re onto a real winner!



So yeah, get deep with your audience. Slice right into the human psyche.



Because it’s our deepest FEARS that elicit action. And if you want successful ad copy, then you’re going to need to dig real deep into your market to find out EXACTLY what makes them tick.



Find out exactly what puts the fear of the lord and above inside of them so that you can set a deep-seated desire into all of your buyers and prospects…

However, if you don’t have time to waste figuring out your Market’s Fears and you want to FAST track the process and have more ammunition so you can create killer ad after killer ad using time-tested and PROVEN copy angles that there is no way you could ever think of all by yourself – Check out Dan Kennedy’s 43 Advertising Tactics You Can “Legally Steal” To Easily Create Powerful Sales Messages That’ll Make Your Prospects Buy Now

P.S. – If you want to learn the latest profit boosting, sales multiplying secrets this could be your last opportunity to save money on a ticket for the Info Summit 17… This is important because in 2017, and as we move closer to 2018, only entrepreneurs and info-marketers who employ the most cutting-edge sales and marketing tactics will make the grade. EIGHT out of TEN info-businesses fail in their first year, and of those that stay afloat, many struggle to make a profit. Click here for all the details!

Important message from Dan Kennedy: “While most sales professionals are knocking on doors and cold calling, I have prospects pay me up to $19,000 to come to ME for consulting days in my home office in Cleveland, Ohio.”

In this week’s blog we’re going to show you how to sell at substantially, even SHOCKINGLY higher prices than your competitors…yet immunizing your customers, clients, and patients against sticker shock.

This is a powerful strategy for price presentation that prepares the client to accept a price he would likely find outrageous without this “warm up”.

Experts like Ramit Sethi have already mastered the sales process and are HAPPILY reaping the financial rewards. This article reveals some sales closing tips from Ramit.

Moving on… I want to introduce you to a system that will allow you to engineer the natural and automatic sale without using barbaric “brute-force” old school tactics your prospects are immune to and recognize immediately.

In fact, in true, renegade entrepreneurial fashion… Dan Kennedy says: “This blog might tick off a lot of my “guru” counterparts in the sales and marketing industry, but you know what? I don’t care.”

That’s one of the many reasons why we love DAN at GKIC!

You see, what you’re about to learn has nothing to do with “smarts” or talent. It just has to do with learning a specific set of skills you can easily implement.

It starts by learning the sales tactics that separates the top 10% of income earners in ANY field (heck, even the top 1%)…from the bottom 90% of entrepreneurs—or what we at GKIC call the “mediocre majority”…

One of these secrets is the “Three Tipping Points”…where your potential client, customer, and patient is immediately moved to trust you and accept your advice and recommendations at the drop of a hat.

And another one is a single, incredibly, irrationally powerful “status-lift” you can use to instantly “be taller” in your market—more important, more trustworthy, more expert, and more influential in the eyes of your prospects, clients, and patients.

Seriously, you could triple your income with just these 2 weapons…that is if you just take action on them.

These weapons have allowed Dan to earn a solid $2 million dollars per year copywriting for clients.

Can you see how powerful this system is?

Selling can be a pleasant experience that’ll make you wake up in the morning looking forward to going to work.

And it all starts with the Sales Mastery Unleashed Home Study Course.

This course will show you:

• How to sell at substantially, even SHOCKINGLY higher prices than your competitors…yet immunizing your customers, clients, and patients against sticker shock. This is a powerful strategy for price presentation that prepares the client to accept a price he would likely find outrageous without this “warm up”.

• The 2 fastest paths to getting the other person to immediately confide in you and TRUST you. The more you immediately earn rapport, the closer you’ll have a sale.

• The 1 secret tactic that’ll allow you to sell more. The best part? It doesn’t require you to do any work. Just ask your prospect this simple question and they’ll take it from there.

• The easiest way to get in the mind of your target prospect. Nope, there’s nothing manipulative or “shady” about this. Its just good detective work so you can discover ways to sell to them effortlessly.

• The 4 pillars of choosing prospects to work with that’ll make your life a lot easier. This will automatically weed out the “looky-loos” who will simply waste your time.

• How to choreograph the perfect sale before you say a single word to the prospect. This is applicable whether you sell online, face-to-face, or in groups. This takes the pressure off the face-to-face sales presentation and shifts the power to YOU.

• How to avoid the three giant mistakes too many salespeople make with ‘price’. Most salespeople under price, negotiate away profit, tremble in fear over price, and lose sales because of “price”.

• The keys to using “ethical manipulation” to boost sales. This powerful tactic is a secret you have to promise to use for the forces of good—not evil.

• The REAL reason why your customer makes a price decision. If your customer shops prices, questions price, compares you to lesser-priced options, then there is a reason…within YOUR control.

Click Here And Discover The Secrets Your Competitors Will NEVER Know And You Won’t Discover In Today’s Out-Dated Sales Books!

P.S. – One more thing and it’s IMPORTANT: If you want to learn the latest profit boosting, sales multiplying secrets from Dan in person this could be your last opportunity to save money on a ticket for the Info Summit 17… why should you care? Good question… Well, Dan’s promised to reveal his most profitable Information marketing secrets and this highly lucrative business model that’s helped hundreds – possibly thousands – of entrepreneurs replicate it. It’s the promised land of ultimate business liberation that enables you to break the “work-money link.”

Which means, if you are stuck trading hours for dollars, you’ll always have a cap on what you can earn… not anymore Click here to change your financial future and grab your ticket before they vanish!

P.P.S. Dr Mike Lorence is THE “go-to-guy” for all things private equity,  growth and bottom line boosting! 

He is a long time GKIC platinum level member, and this interview was so well received when we first shared it exclusively with Diamond members that we just had to share it with you all today! 

It’s a scaled down version of a presentation that Mike did at SuperConference all about maximising the profit on your business before you sell it off… and it’s a GREAT discussion that you do NOT want to miss out on! 

Click here to get access right now <<<

Being able to help someone achieve something spectacular… now that’s a feeling.

It’s a catching feeling too. Influencing people spreads like wildfire. And in this article, it explains why the ‘coaching’ phenomenon is rippling through the workplace at an unstoppable rate.

Have you ever considered becoming a coach?

What about a consultant?

Think about it.

The best athletes in the world have a coach to help boost their performance… for example:

• Floyd Mayweather – Record: 49 – 0 and the richest boxer in history! Has a coach!

• Serena Williams – five-time winner of the WTA Tour Championships in the singles division. Serena has also won four Olympic gold medals. Has a coach!

• Michael Phelps – former competitive swimmer and the most decorated Olympian of all time, with a total of 28 medals. Has a coach!

• And more..

Even the most successful entrepreneurs and business owners have coaches and advisors to help them grow their businesses. For example…

• Bill Gates – Net worth: 89.8 Billion USD (2017) – Forbes

• Jeff Bezos – Net worth: 86.7 billion USD (2017) – Forbes

• Elon Musk – Net worth: 15.9 billion USD (2017) – Forbes

• And more…

Can you see a pattern?

Now you may be wondering… why would a successful business owner hire coaches and consultants when they’re on top of their game?

Because even when you’re the best you need someone to help you stay there and to help you get even better.

Here’s a proven way to become a highly paid coach in your niche!

Let’s move on shall we…

Enter the profitable world of CONSULTING

Can you make money from being a consultant?

Of course you can.

Is there a demand for consulting?

Great question.

Well, in the USA over 300 million businesses ALL need consultants and good advisors.

The UK has five million businesses that need your help – and this will expand during BREXIT!

Think about that for a second.

How many businesses are in the town or city where you live right now?

Because every single one spends money on consultants and advisors!

But, if you picked up the phone and started conversations about…

• Internet marketing

• Info-marketing

• Squeeze pages

• Traffic

• FB Ads

• CPA, CPC and more

You would have most business owners scratching their head, perhaps confused, and less likely to hire your services.

But those in the know are quietly banking a small fortune for running a profitable coaching and consulting business.

Dan Kennedy for example, earns millions of dollars per year from his consulting services!

There are many more ‘known names’ banking life-changing fortunes from coaching and consulting:

• Frank Kern

• Eban Pagan

• Ramit Sethi

To name but a few…

Don’t worry, you don’t need to be a GURU or a known name (yes it helps) but as an info-marketer there are plenty of ways you can apply your skills to coaching and consulting.

You just need to know where to find clients and how to ask them for the money!

Think about this… any of your successful online and offline marketing projects, experiences and results can be transferred to most bricks and mortar businesses.

For example… you could easily consult with a dentist, chiropractor or therapist about various methods for bringing in new patients every week.

And following the right steps you could easily start landing paying coaching or consulting clients FAST.

But let’s not get ahead of ourselves…

If you want to fast track your success as a coach or consultant, increase your skills, learn the systems to get clients and start earning the money you deserve while adding another revenue stream to your business then you need to check out the GKIC consulting and coaching bootcamp!

Following the advice and proven strategies you could earn $100,000.00 to $1,000,000.00 a year as a coach or consultant when Dan Kennedy pulls back the curtain and shows you exactly how it’s done.

In fact, you’ll learn the simplest and fastest route for getting clients, maximizing your fees, delivering your services, and getting repeat business and referrals from booming coaching and consulting businesses, including Dan’s.

Even if you’re a total newbie, you’ll be equipped to handle all aspects of marketing, compensation, delivery and management with all the information necessary to launch a lucrative consulting or coaching business.

Avoid trial and error pain.

Leap to the big money fast.

Earn more with less stress.

Your journey to prosperity as a coach or consultant starts here!

When it comes to crafting messages that resonate with your target market. You need to stack the deck in your favor. The best way (backed by extensive testing) is to carry out research.

More specifically, researching your customers.

This step takes time, energy and focus.

If you could dissect a winning marketing promotion, or spend time with marketing greats like Dan Kennedy, you would understand the importance of researching your customer.

Imagine you are selling a $1,997 product.

Now imagine you’ve just written the best sales letter… it follows the normal structure of writing a winning sales message.

You think the headline rocks.

And NO response!

Why is that?

A few reasons:

1. They don’t believe what you say is true for them. 

2. Your offer is way off mark.

Imagine if you got the world’s best living copywriter to run your promotion?

You start to make sales!

So what made the difference?

RESEARCHING THE CUSTOMER!

Any respected copywriter with many home runs under their belt will swear under oath research is the most important part of any sales message.

Think of yourself like Detective Columbo when you approach any sales message.

The 8 step Columbo guide to researching your customers – get a pen and notebook ready…

Which social media platforms do they engage? You should join them. Study them. And see the feedback. This can arm you with some great insights into objections and fears your customer has.

For example, if you read a blog on weight loss, hiding in the comments could be a busy mom of four children complaining about having no time to go to the gym.

Now imagine if your sales message addressed her specific problem; and imagine if your solution was a ‘Workout At Home Program For Busy Moms’. Do you think you would have her attention?

2. Do your prospects read newspapers and magazines? If so, start digesting them.

3. Read any reviews about anything (for example; in a newspaper you may discover articles with plenty of questions and answers, or magazines may have a dear Jane section – read it!)

4. Buy data – more specifically, you can now rent mailing lists with relevant data for just about any niche in any town. For example, known buyers in the last 30 days of a similar product or service to yours. Better still, you can rent lists based on gender, age and interests etc.

5. Investigate where they live, it’s good to have an idea of your customer’s lifestyle. Why is this important? It’s no good trying to sell affluent products to poor people.

6. Create your ‘Columbo’ customer profile (Gender/Age/Address/Likes etc.)

7. Step into your customer’s mind for the day. Try and act out their typical day.  

8. Try and think like your customers do. Try and discover the problems that keep them awake at night.

Now you have your customer’s profile.

You can begin to write about your product in a way your customer will relate.

This is one of the most important steps. You want to win trust as soon as they lay eyes on your sales message.

Here’s an example of an Ad written by John Carlton. Notice how the lead, headline and subhead are loaded with facts and information targeted to the prospect reading it.

It’s not a typical “How To Master Your Swing And Out Drive Your Competition Every Time You Tee Off!”

Another famous ad by John was the “One-Legged Golfer”…

When John was interviewing the expert who casually mentions he developed his amazing new swing after watching a one-legged golfer bounce up to the tee and launch one of the longest, straightest and most impressive drives he’d ever seen.

John says: “It took me nearly an hour to pull this little factoid out of the expert — to him, the story was old news, and who cared about one-legged golfers, anyway?

I knew I had the greatest hook in golf the second I heard the tale.

The key, again, is to have a legitimate payoff in the ad when you use sensational headlines.  The payoff here comes on page 2, when Milt describes feeling sorry for the guy … until he realizes the truth: The one-legged man actually had an advantage over normal golfers. It’s all about balance.”

Special Bonus Tip – Check out amazon book reviews on your niche. Go to amazon books, search the top 10 best sellers in your niche and read the reviews good and bad. Think of the bad reviews as potential objections that you could handle when writing your copy.

How do you keep up with your prospects and customers?

Do you know where they are?

I’ll let you in on a secret…

They are everywhere!

That’s why at GKIC we believe in a multi channel marketing approach.

You see if you’re not marketing to your customers multiple ways, you might not be reaching them.

Plus, when you consider that multichannel customers spend 3 – 4 times more than single channel customers do.

It’s worth focusing your time and effort to get this right.

More and more consumers today are becoming multichannel media users. According to research by Nielsen, 46% of smartphone owners and 43% of tablet owners said they use their devices while watching TV every day.

So what do we recommend at GKIC?

Here are a few examples…

•Print Ad – magazines, newspapers, flyers etc.

•Direct Mail – Printed sales letter mailed to your prospects.

•Phone – Never underestimate the power of picking up the phone to call your prospects. You also have the option to text and Whatsapp etc.

•Emails – Got an email list? You need one, probably the easiest way to reach your prospects and track/measure results immediately.

•Facebook Ads – Are great for reaching your ideal customers.

•YouTube Videos – Great place for cheap traffic.

•Podcasts – GKIC’s podcast is a fantastic resource with great interviews – check it out here!

In this week’s blog we’re going to look at podcasts and why you should be using them as part of your multi channel marketing.

How do you run a podcast in your business and get people to listen?

To create a podcast you need to be able to:

• Record audio files, such as an MP3. Audacity is an example of free software

• Host them.

•Syndicate these files into what’s called an “RSS feed” so that it can be distributed through iTunes as well as downloaded or streamed on on-demand.

Get your content out there!

You see, a podcast allows you to reach a brand new audience.

Pros about podcasts

•Podcasts are easy to consume

•You can listen on the go

•Can be listened on multiple devices (smartphone, tablet, computer, MAC etc.)

•It’s not a content medium like a sales letter that requires attention

•Intimate connection with your prospects/customers

•Free to create!

Facts about podcasts taken from this article

•The podcast audience is 57 million Americans in total.

•64% of podcasts are being listened to on a smartphone or tablet.

•Weekly podcast listeners consume five shows per week on average

•One in four Americans ages 12-54 listened to a podcast last month.

•Just 11% of Americans 55+ listen to podcasts monthly.

What should you talk about?

Interesting and helpful information!

It’s no good running a podcast about losing weight and advertising it to skinny people!

You can check out some previous GKIC podcasts here

REMEMBER- you shouldn’t keep all your eggs in one basket.

Repeating your sales message across multiple channels will definitely grab your prospects attention.

You just need to weigh up what works best for your business.

And track your promotions – this Google article could help you

You’d be surprised how many times I hear: “Nick, I tried running a print ad and it didn’t pull”

Or “My FB Ads aren’t getting enough interest”

And they give up.

When their lack of results are because they’re not doing it consistently.

I can’t stress this enough…

You need to:

•TEST

•MEASURE

•IMPROVE

I’d be amazed if anyone hits a homerun fresh out of the gate!

Keep working at it!

I know you have this!

Make sure you’re on the GKIC podcast list. There are plenty of business growth tips to help transform your business results. Click Here to find out more