Dan S. Kennedy's Blog, page 4

It’s Darin from Magnetic Marketing.

Today is day two of our 21 days of Dan Kennedy and the Magnetic Marketing Search Engine, where we focus on a specific marketing resource that can be found within the Search Engine. 

We want you to see exactly the kind of marketing gold you’ll have unlimited, 24/7 access to by making this investment.

For anyone who may still be unsure or uninformed, The Magnetic Marketing Search Engine is a Search Engine containing virtually every piece of marketing that Dan Kennedy has created since 1994, all easily searchable by keywords and phrases. It’s truly a goldmine, chock full of Dan Kennedy’s greatest thoughts, ideas, writing, and so much more that can easily be manipulated and utilized in your own business. That means an end to writer's block, tedious research, brainstorming sessions that get you nowhere, I mean it’s pure efficiency. AND you don’t have to feel bad about taking any of it for your own business, because as Dan Kennedy has said many times himself, “I don’t think I’ve ever come up with an original idea in my life.” We want you to have it all; we’re excited for you to have it all!

Today, we are highlighting Dan Kennedys Information Marketing Letter Special Reports, which in my opinion are some of Dan’s very best thinking on the information marketing business. This is not only applicable to the information marketing industry but really any business utilizing an online store and ecommerce. In each one of these Dan includes an extended dissertation on a specific aspect of the information marketing business. As an example, in one Report he speaks on “the plan for small business genocide that is underway and what it means to be a niche info marketer.”

Dan wrote this piece in 2016 and now in 2021 with the arrival of the Covid-19 pandemic, the five to six key points that Dan included in the report are even more important and applicable today than they were in 2016. Some of the key points Dan touched on include:

Needing more from fewer and fewer customers, clients, or patients

How to be the strongest willed and most successful to appeal to top performers

The need to hurry to be in multiple niches as shrinking occurs and your need for a market expands

The need for anti commoditization strategies

This is just the information you will gain from a single report, imagine what you can gain from the virtually endless resources waiting for you within the Search Engine. This report is a great example of something you can read at the airport, on the beach, on a train or long car ride, et cetera. Bettering your business and it’s marketing can literally be at your fingertips.

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, but if you invest now before August 16th, you will NEVER have to pay the $497 fee. Passing up on this offer is a significant loss to your business, so don’t wait any longer!

Get The Magnetic Marketing Search Engine

The post Navigate A Shrinking Marketing With Success appeared first on Magnetic Marketing .

It's Darin Spindler from Magnetic Marketing.

If you haven’t heard yet, we are launching our brand new Magnetic Marketing Search Engine. In short, it is a Search Engine packed full with marketing assets that Dan Kennedy himself has created, dating back to 1994. 

This includes NO BS Newsletters, Gold Letters, Diamond Letters, Marketing to the Affluent Hot Sheets, Diamond Faxes, Sales Letters, marketing information and ideas, and so much more, all searchable by keywords and phrases. In fact, with so much valuable information packed into one place, we wanted to take these next three weeks of our special promotion to outline twenty-one different pieces of marketing treasure that can be found within the Search Engine. We hope this will help you to gain a complete understanding of the kinds of things you’ll have access to with this investment.  

Today is day one of our 21 days of Dan Kennedy and the Magnetic Marketing Search Engine, and our very first piece of marketing gold within the Search Engine is Dan's NO BS Marketing to the Affluent.

So, this is really Dan’s personal advice and marketing knowledge all directed around how to market to people who are more affluent than the average prospect. What you’ll find within these pieces includes:

Personal & real-world examplesCopy insight and tacticsPsychographic thinking & strategiesSpecific sales approaches

If you are looking to move up the customer ladder from a lower or mid level customer to a more affluent customer, and, or you have a product that is designed for affluent individuals, having all of this at your fingertips can make the process much more efficient and certainly help you cut down on research and labor time and costs. 

The information that we've uploaded, not including all the sales letters and the fun bonus pieces, is valued at more than $43,000.

And if you've been a Member for as long as I have, 1994 or even longer than I have, you certainly know that you've probably invested that amount or more. 

We are offering the Search Engine to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, but if you invest now before August 16th, you will not EVER have to pay the $497 fee. 

This is the investment of a lifetime for any marketer or business owner, and truly a key to success with less effort than ever before. Don’t hesitate and miss out on this incredible offer.

Get The Magnetic Marketing Search Engine

The post Move Up The Marketing Ladder appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

I hope that you’re having a great Summer!

I’m now about 8 weeks away from competing in my 7th Ironman race in Madison, WI on September 12th. My training is going well and fitness is starting to build. My pace is picking up and my heart rate is coming down, while my endurance appears to be building nicely as well.

I’ve been with the same coach now for 5+ years. He sends me my workouts and checks up on me throughout the year and as we lead up to race day.

Ironman takes real commitment.

Training for 5 years takes commitment.

As business owners one of the biggest challenges that we face right now are employees who look for instant gratification and compensation that would be due to someone with more tenure, and more knowledge…a tiny fraction are willing to put in the time and truly learn a craft. It can be frustrating or challenging for those of us who do.

Business owners fall in this trap too.

Jumping from this tactic to the next tactic. Rather than really digging in deep, implementing, correcting, learning, fixing, and taking the kaizen approach to our marketing and advertising.

Imagine if you made your advertising and marketing just a percentage or two better every day, heck if you just made it slightly better every week.

Where would you be a year from now or a decade from now?

Now is THE time to study, implement, improve and be persistent!

Never Start With A Blank Page Ever Again…

One thing that Dan Kennedy has long taught is that you should never start with a blank page.

Writing copy doesn’t have to be difficult.

Coming up with new ideas doesn’t need to be hard.

We’re in the process of creating our next live event marketing and I was sharing with the team some of the great sales letters from past SuperConferences and Info-Summits where there was always a great theme.

The themes made creating the marketing much easier.

It then drove the postcards, the copy, the 3D mailers, and more.

One of the pieces that I shared with them was from the 2011 Super Conference. I’m including a copy of the cover in the email, but inside the sales letter is even more instructive.

At this event Iain Calder the Former President & Editor in Chief of the National Enquirer was the celebrity speaker. That decision then drove the rest of the sales letter, it became a tabloid.

One ad inside claims “I lost 51 pounds in just 3 days by attending the Info-Summit!”

…of course, it’s nonsense, just like most of the Enquirer, but the ad is amusing, fun and makes reading the sales letter fun.

…another part includes “Oprah throwing a jealous fit”

If you find yourself struggling to write great copy and create great marketing campaigns it’s likely because you don’t have a great swipe file.

Would it interest you to see the entire sales letter?

…and 25+ years of Dan Kennedy’s Famous No B.S. Marketing Newsletter

…and years of Dan’s Famous Diamond Faxes sent to our Diamond Members

…and Dan Kennedy’s Info Marketing Reports…these are his most detailed analysis of the Information Marketing Business…70+ full-length reports

All of this is searchable by keywords!

…over $40,000 in value for $1,997!

For the next 4 days you can get your hands on the Magnetic Marketing Search Engine that includes all of this and much more.

On Friday, July 23rd the investment will go up to $2,497, and by September 1 it will be $2,997.

This is one of the most valuable and interesting services we’ve ever had available.

I shared more details about the Search Engine at the Ultimate Sales Letter Event and you can hear more about it here.

Get Access To The Magnetic Marketing Search Engine

The post Never Start With A Blank Page, Do This Instead appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

Two weeks ago today, I sent you an email announcing Dan Kennedy’s release of his new book Why Advertising Fails & How to Make Yours Succeed, as well as Magnetic Marketing’s next big event centered around it’s release, the Why Advertising Fails Event on Wednesday, October 13th. 

In that email, I divulged one of three BIG questions that I had the opportunity to ask Dan in an interview about his book. For anyone who may have missed this, the first question was, “Why did you write a book about advertising when you’re the ‘Marketing Guy’ and what is the difference between advertising and marketing?.” 

As always, Dan’s answer included countless real world examples and advertising advice that many people I know would pay to hear. So, if you somehow missed this, and are smart enough to know that one should never pass up on free advertising advice, especially from someone as well versed as Dan Kennedy, don't worry, you can still access his full response below. 

==> Hear Dan’s Response to Question One

I know for a fact that if you’re interested in what Dan has to say in response to any of my three BIG questions, then you certainly are not going to want to miss out on our Why Advertising Fails Event in Nashville. Not only will Dan be speaking about the contents of his new book, but you’ll also get to hear from an A-List line up of business geniuses who have found great success by implementing Magnetic Marketing strategies and principles into their advertising efforts. 

You can look forward to hearing from: 

Marty Fort - Founder of Music Academy Success

Travis Lee - CEO of 3D Mail Results 

Robin Robins - Founder of Technology Marketing Toolkit 

You are not going to want to pass up on the opportunity to hear exactly what each of these hugely successful direct response experts did to rise to the top. BUT, you’re going to have to act fast, because we only have 150 seats TOTAL at this event and slots are filling up as we speak. 

So, save your seat now and sit back knowing you’ve practically just ensured the growth and success of your business.

Save Your Seat Now

Today, I’d like to pick up where I left off and reveal to you my second question to him as well as his very illuminating answer that includes some really great advice that you can take and implement into your own business RIGHT NOW. 

So, my second BIG question to Dan was, “Why is it important that an advertisement has a quote, ‘big idea?’”

Here are some highlights from Dan’s response:

“This is not a new thing. It's just ever more important. Ogilvy talked about it in the 1950s with regard to advertising. Advertising is almost always occurring in a cluttered, somewhat chaotic and competitive environment. If not directly competitive, meaning three car commercials one right after the other, during the same TV show, it's competing for attention at least. So if you think about ad media like newspapers, magazines, every door direct mail, on the web, there's a lot competing for attention. There's usually a lot of clutter and there's a lot of chaos and confusion and there's a lot of competition. So one answer is to live with all that and get your share.”

“If you look at advertising for home and car insurance companies, they came up with big ideas like Geico's “15 minutes could save you 15% or more,” but they couldn't protect them. So the copycat effect happens. And by and large, now, none of the mass advertisers of home and car insurance have any kind of a big idea. They're a blur of sameness.” 

“When you have a big idea, at least for a significant period of time, allows you to stand out and stand apart from and hopefully stand above all of the noise, clutter and the competition. So, if you go back to the early years of Dominoes, the “fresh hot pizza in 30 minutes or less guaranteed” was a very big idea. Nobody was really advertising delivery. They certainly weren't advertising it within a guaranteed period of time. And that literally built the company.” 

In his full answer, Dan goes into much greater depth about the “big idea,” why it’s important, how to create one, and multiple real world examples that you can build off of. So, you are definitely going to want to hear the rest of what Dan had to say.

Sometimes, a business’s advertising is failing due to something as small as a missing “big idea,” but oftentimes it can be something much more complex, or a combination of many simple elements that just need tweaking. The difficult part though, is figuring out what it is that’s wrong.

Playing a guessing game and changing different things one by one on a whim is never a good idea and will only lead to wasted time and money. So, if you’re ready to find out what it is within YOUR business’s advertising that needs fixing then you NEED to attend our Why Advertising Fails Event in Nashville on October 13th. 

Dan Kennedy, Marty Fort, Travis Lee, Robin Robins, and myself will let you in on what it is that we found to be flawed and or missing within our own advertising throughout our careers and what we did to correct it all for great success. The easiest way to do something right is to know exactly what not to do, so learn from both our mistakes and successes and walk away ready to jumpstart your advertising strategy. Like I said above though, with only 150 seats available at this event, tickets won’t last long, so make sure you act now!

Save Your Seat Now

P.S...Should you choose to cancel, you have up until 24 hours before the start of the event to reach out to the Magnetic Marketing Concierge department to receive a FULL 100% registration fee REFUND! Simply contact us at (800) 871-0147 or send an email to [email protected].

The post What’s Your Big Idea? appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

If you haven’t heard yet, I wanted to be the first to tell you. Dan Kennedy will be releasing his next book, Why Advertising Fails & How to Make Yours Succeed this October.

Not only that, BUT Magnetic Marketing will be hosting a one-day Why Advertising Fails Event in Nashville, Tennessee on Wednesday, October 13th with an A-List line-up of advertising experts ready to reveal to you how they found advertising success through Magnetic Marketing. You can look forward to hearing from: 

Dan Kennedy - Founder of Magnetic Marketing Marty Fort - Founder of Music Academy SuccessTravis Lee - CEO of 3D Mail Results Robin Robins - Founder of Technology Marketing Toolkit 

If your marketing and advertising efforts have felt more like throwing money at a brick wall, you NEED to hear what this All-Star group of business leaders has to say. Let them tell you exactly how they’ve found success so you can skip the pitfalls and headaches and implement ONLY what WORKS. 

The Why Advertising Fails Event will be unparalleled to any seminar, training, or coaching session you’ve been to or even thought about attending. BUT we only have 150 seats and they’re going FAST, so don’t wait and miss out on this opportunity to learn how to grow your business further than you’ve ever imagined.

Save My Seat Now!

I had the pleasure of interviewing Dan last week about his new book and was able to gain some powerful insight into some of the most important topics within it. 

Listen to the full interview below.

The very first question I asked Dan on Our call was “Why did you write a book about advertising when you’re the ‘Marketing Guy’ and what is the difference between advertising and marketing?” 

Here are some highlights from Dan’s response:

Unfortunately, a lot of businesses think of these things as separate silos and often operate them as if they are separate silos - advertising, marketing, and sales - and different people are doing different things with them. And they’re only connected if and when the prospect or customer moves from one to the other.”  But there’s often a great disconnect between what the advertising expectations are, the advertising created, the messaging in marketing, and then the actual experience of the purchase when really they should be seamless, congruent, and consistent.The difference is that marketing should essentially include advertising. Advertising is that which brings a suspect, a prospect, or a buyer forward out of the woods to start a process with us, or it is what builds a brand’s identity, reputation, and recognition so that when the desire or interest occurs, the advertiser is thought of first.Advertising is often the main way of positioning an entity in a market to make it understood what the entity is, what the entity does, and in very abbreviated form why the entity exists. Bigger company advertising can also be about non-sales agendas altogether. It can be about supporting the stock price, motivating shareholders, readying a company for an IPO, or motivating the retailers to stock the product. So there’s a lot of other stuff that goes on with advertising when you get up into big companies. Marketing is now about taking the person, the suspect, prospect, or buyer raised up by advertising and doing a more complete and thorough job with them to ready them to be sold and move them to a point of sale.

If you’re ready to put your advertising and marketing efforts on the path to success, you are NOT going to want to miss out on the rest of what Dan had to say about advertising and marketing.

We know owning a business can leave you feeling all sorts of emotions... 

Wondering when you’ll see results from the countless advertisement opportunities you’ve been talked into by local agencies and online “gurus.”Lost and lonely, doomed to fight in the business jungle without the tools and strategies you need to make YOUR business the DOMINANT business in your community or industry.Anxious about where your next customer, client, or patient will come from.Scared of and in denial about what a business without a steady stream of customers, clients, or patients means for you.

If you have felt or are feeling even just one of these emotions, you NEED to attend The Why Advertising Fails Event. We guarantee you will leave this event with a completely changed outlook on your marketing and advertising plan. You will FINALLY understand EXACTLY what you need to do to put your advertising into gear and see a flood of new customers, clients, or patients.

I do want to remind you though, that we have only 150 seats available, so DO NOT miss out on this opportunity by waiting!

Save My Seat Now!

P.S...Should you choose to cancel, you have up until 24 hours before the start of the event to reach out to the Magnetic Marketing Concierge department to receive a FULL 100% registration fee REFUND!

Simply contact us at (800) 871-0147 or send an email to [email protected].

The post Why Advertising Fails & How to Make Yours Succeed appeared first on Magnetic Marketing .

Wishing you and your family a very happy 4th of July weekend here in the USA!

I hope that you get to spend some time with your family relaxing, grilling out or doing whatever you enjoy the most. I’ll be going out for a 4 hour bike ride later today and over the weekend doing a two hour run as I begin my build for Ironman Wisconsin in September.

In this month’s No B.S. Marketing Newsletter I detail a trip I took to Louisville for an annual conference about 10 days ago. I’ll share some of it below and what we can learn from the experience, but if you want the entire story and you’re not yet a subscriber you can join today.

Become A Magnetic Marketing Gold Member

Of course this hotel isn’t the only hotel or business dealing with this situation.

…but I must say that I personally know it’s not “Impossible” to find great talent right now.

Like most things, if you believe it’s impossible, you’ll find it impossible to achieve much of anything.

At our restaurant we had a manager leave recently, frankly I’m glad this person left on their terms rather than me having to remove the person.

This person wasn’t doing their job and was becoming a cancer.

This person took along with him three other full time team members, who each also needed to go.

…but when you have a relatively small team this is a lot of people to remove at one time.

The good news is that between our Facebook page, email list, great team members and Indeed, we have been able to attract better talent than what left, and do it in just a few weeks.

If you tell yourself the story that everyone is lazy and sitting on the couch, you won’t find the talent you need.

If you tell yourself that someone is out there right now looking for a new opportunity because they are being under-appreciated elsewhere... you may find yourself a few winners!

Another reason you may find it difficult to find help is that the culture of your business isn’t fun or unique and you need to fix that.

You don’t need ping pong tables and unlimited vacation to make your business unique.

As an example, at our restaurant all of our food is cooked from scratch, where most restaurants are serving frozen foods from plastic bags dumped in a deep fryer.

So if you love great food and are tired of feeling like you’re served sub-par food…we’re unique.

We also have a pretty attractive schedule. We don’t open on Mondays. We open Tuesdays for dinner only and we close at 8 PM on weekends.

If you love the hospitality industry this schedule is very unique.

We also close on Thanksgiving, Christmas Eve, Christmas Day and we’re not afraid to close if the weather is frightful and looks like it could be a bad day for sales when there’s a blizzard in Green Bay.

Again, unique.

We’ve also created a certification program for our team to learn new skills and we’re working every day to make both our team and business better.

There’s something interesting happening here.

Are you making your business interesting and attractive enough to bring talent to your business…or are you going through the motions?

At Magnetic Marketing we’ve recently added two great new team members.

At Advantage|ForbesBooks we’ve added team members throughout the entire last year and over the past month have recruited some incredible new talent to the executive team, sales team, and marketing team!

It’s not impossible…perhaps it’s the story you’re telling yourself or your business is lacking an interesting and fascinating position that A-players want to be a part of.

Take some time this weekend and ponder.

The post The New Pandemic, It’s Not A Virus… appeared first on Magnetic Marketing .

Happy Friday!

Can you believe that we’re already closing in on the end of June? Time has been flying!

I just got back from a few days in Louisville, KY where we attended the annual Bowl Expo. It's THE event of the year for the bowling industry.

Despite the last 18 months being tough for many center owners, and the fact that bowling proprietors in Canada and overseas really couldn’t attend because of the travel restrictions still in place…the attendance was really great and everyone was quite thankful to be able to collaborate again, see each other without masks and talk business.

Last week I shared a bit about the difference between being on Zoom or in a Room. 2021 and beyond there will be a great way to beat your competition…show up and do business, in person.

Certainly there will be many things that can be done online or virtually that wouldn’t have been able to have been done prior to March of last year.

But the idea that big trade shows like this or annual meetings are gone for good is fantasy. There are just too many benefits to being at these events in person that are literally impossible to replicate online.

The breakfasts, lunches, and dinners.

The meetings in the hallways facilitated by a client who connects you with another person.

The hooking together of ideas that you get only by being exposed to new things and new people.

If you want to get ahead of your competition in the next few months, show up in person at events in both your industry and outside of your industry.

What’s Your Story?

Creating a great business often revolves around the creation of a great story.

My restaurant in Green Bay, Wisconsin has a number of interesting stories. First we have all real ingredients, we cook from scratch. We make all of our own ice cream with organic whole milk. We offer vegan options, we make our own gluten free crusts. 95% of the craft beer we serve is only from Wisconsin.

In addition to being able to quickly tell a story about the food, we have a story built into our building.

Much of our decor comes from items that had been salvaged.

We have a bar that’s been created from a bunch of tin that was sitting in a farmer’s field rusting.

We used a lot of old pallets, painted them, and used them in design elements.

Our tables and our bar top are made from old bowling lanes, a part of my personal story of being in the bowling business my entire life.

We also have some windows that were brought in from a 100-year-old home in Green Bay.

And this week we’ve opened up another section of seating that includes items from a building that burned down in our hometown and a mantle from former Green Bay Packer Brett Favre’s home.

By thinking through how you can build a story into your business it’s much easier to write copy for your website, emails, postcards, social media posts, and more!

Here’s a part of the email I sent to my list today:

One reason so many have a tough time writing copy is because they have a business that’s frankly, not that interesting.

You need to clearly think through how you can make your business more interesting, create ways to make your business a factory for stories.

If you’re looking for some help writing copy like this you should try out Dan Kennedy On Demand and his Advanced Messaging Seminar on video.

Here's what you'll discover if you Invest $1 To Get Instant Access to this Advanced Messaging presentation from Dan...

How to  radically reinvent your message  and move it to new extremes.The common mistakes most business owners make with their marketing efforts that end up locking them in a small, limited box.Why you need to gather information from non-buyers just as much as your buyers.The harsh realities of the present and foreseeable future that all business owners need to be aware of.The  THREE most common categories  that you can develop your advertisements around.The length of a message is NEVER the issue...(look to modify these components instead.)How to utilize what Dan Kennedy calls Opportunity-Concept Marketing to reposition what you sell and trigger positive emotions among your perfect customer, client, or patient in negative times.

For Just $1 you get instant access to this presentation and hundreds of hours of Dan Kennedy’s Best Video Content For 30 days!

If you love it, it’s just $29.99 a month and no contracts.

Get Instant Access Now For Just $1

The post What’s Your Story? appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing and I’d like to wish all of our Dads out there a very Happy Father’s Day Weekend. 

Raising my daughter Presley has been one of the biggest joys of my life. 

I can still remember the day that we found out that we would be having a baby and remember vividly the day she was born and the first bath I gave her at the hospital.

She’s now about to turn 17. Watching her grow into the strong, confident young lady that she’s become has been just a real pleasure, most days...anyone with a teen daughter knows what I mean by most days.

Meet Me On Zoom Or In A Room…

Last week we hosted the Ultimate Sales Letter and Ultimate Marketing Plan LIVE event in Cleveland.

It was a great event and if you missed it, we do have the recordings still available HERE.

One question that we’ve been getting A LOT from Members over the past few weeks is about when they should begin doing events live again, should they continue doing Zoom and not do live events or do hybrid events.

As the world begins to open up again, hosting LIVE events surely has many benefits.

It’s impossible to re-create the same energy that you can generate in a room on a screen, no matter how good the production value of that virtual event.

The conversations that happen in the hallway, at lunches, or at dinners are often as valuable or more valuable than the content that comes from the stage, a harsh reality for the event producers.

If you’re selling coaching, consulting or client work it gives your best students or clients the opportunity to share their experience with your prospects in person. There is just nothing that replaces this.

At our most recent event, we had Members who joined coaching programs, book deals that were found for Advantage|ForbesBooks, a couple of licensing opportunities that we’d have never had bubble up if it were not for being in person, in a room in Cleveland...plus the community that's created by being together and breaking bread.

When should you start planning your next live event? Today!

On the call that I did with Dan Kennedy yesterday, he went into details about live events, zoom meetings, and hybrid events. I’ll be sharing his entire answer to this important question in the July No B.S. Magnetic Marketing Letter.

If you’re not yet a Gold Member, you can fix that by visiting us HERE.

…and we’re launching Dan Kennedy’s newest book Why Advertising Fails and How To Make Yours Succeed at our next live event in Nashville, TN on October 13.

If you’d like to save a seat for the event, please email [email protected] or call (800) 871-0147. Limited in-person attendance that is sure to sell out before the end of summer... virtual attendance also available.

The post Meet Me On Zoom Or In A Room appeared first on Magnetic Marketing .

Everybody's talking about the same stuff in the same way.

Can't afford it.

And in your business, you need to be at least different and unique, and it is best to be different and unique and just right for somebody.

So one of the goals that you can be equipped to do is to replace all the sloppiness with very clear and sharp focus about who you are for.

Because a great marketing principle you want to remember is, and it is increasingly true, who you are for is more important than what you got.

So, everybody who sells for a living, the first thing we think about our bag of stuff, whatever our bag of stuff is.

Because it's our bag of stuff, but it is less and less important.

Who you are for is more and more important.

Here is a great ad that demonstrates this.

This is a vodka ad. Now, way down here in two-point invisible, it's here once, and it's hearing two-point invisible is the only statement in this entire ad about their bag of stuff.

All right. It says a perfect balance of wheat, rye, and potato. 

They're right to consider it completely unimportant. And they have brilliantly made their ad about who they are for, which is "Congratulations, you're part of the 1%, which also happens to represent your free time."

Somebody got this right. The only thing they could have done differently is put it in “your part of the evil 1%,” but this speaks to the mindset of who they are for, the life experience of who they are for, because the dirty little secret of the evil 1% is they work all the time. You're part of the 1%, which also happens to represent your free time.

This says earned entitlement, this is the luxury you’ve earned, grab it and enjoy it.

Our goal is for you to become a more sophisticated marketer because increasingly you damn well better be. 

So, all sorts of people use the same objects, but people get different incomes from them.

All sorts of people have the same bags of stuff, but get different incomes from them, the differences in the level of sophistication that they apply to the process.

Have you checked out Dan Kennedy On Demand yet?

For less than $1 a day, you can get access to the very best marketing, copywriting, information marketing, and business success seminars on the planet!

Stream Dan Kennedy and His Most Valuable Presentations To Your Favorite Mobile Devices and OTT Services including Apple TV, ROKU, Fire TV, and Android TV!

Try Dan Kennedy On Demand For Just $1 Dan Kennedy Presents…
10 Ways To (At Least) Double Sales, Cash Flow or Profits In 90 Days, Part 1 In this presentation, you’ll discover...This ONE Strategy allows you to Quickly Double Your Average Fee or Selling Price…Or / & Double Your Closing Percentage, Or / & CUT TIME IN HALF, from initial interest to purchase!Discover how to remove Resistance in the selling process and relieve the buyer of your services from making the buying decision.People seek this type of ‘guru’ and why it’s important that you position yourself and your business this way.If you want to sell more complex solutions to your prospects problems you MUST MASTER this skill. This ONE Thing will have prospects running from you rather than being magnetically attracted to you! Try Dan Kennedy On Demand For Just $1

The post Who Are You For? appeared first on Magnetic Marketing .

Traditional advertising is a big problem because of the paradox of choice.

Now, what we know to do, what you have to do is to strip away their choice.

We can't give them choice.

We have to create selling environments in which we put them where they have two or three choices, only all of which are ours. That's what we must do.

And if you don't get good at that, all you can ever possibly get is one 622nd sliver of the soup purchases today.

Otherwise, if you want more than that, accidental, random, organic share of purchases, you got to take the customer away from choice.

We have commoditization of everything.

We have the tyranny of free, which is the ultimate commoditization, grows with each possible day because people are willing to cut prices, do things for free.

Find other ways to subsidize them.

The reason Amazon is a killer is because they are willing to operate at, and Wall Street is willing to let them operate at no profit. So, they're able to come into all sorts of categories of goods and now services and sell at a loss, subsidizing the loss by their only profitable business, which is providing web services to people like our friends in the t-shirt business and selling software and so forth.

And Wall Street will give them an unlimited bucket of money.

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