Dan S. Kennedy's Blog

We have some incredibly awesome changes coming to the Magnetic Marketing Membership, all of which are starting in 2022.

That’s just a few weeks away!!!

I am SUPER excited, and I hope you are as well.

I can’t release all the details yet, but here are a few things you can expect.

A revamped Magnetic Marketing Podcast with REAL Dan Kennedy contentIn addition to the monthly No B.S. Marketing Newsletter, Members will also receive the Marketing Secret Letter as a part of their membership - our NEW newsletter is a 'behind the scenes' look at what is working NOW. No theory, no fluff, just proven examples that you can model for your business, hand-delivered to your door each month! Dan Kennedy on Demand will also be included for FREE in the Gold MembershipAdditional Membership subscriptions & offerings (more on that later)Members of Magnetic Marketing will be able to attend a LIVE half-day seminar with the legend himself, Mr. Dan Kennedy at Funnel Hacking LiveAnd much, much more!!!

We will share all the details very soon, so make sure to keep your eyes peeled for it.

For all current Members...don’t worry, you’re going to get access to all of these awesome bonuses & goodies too!

If you’re not currently a Member, take this opportunity to sign up now!

==>Take A 60-Day Test Drive Of The Gold Membership

I was reading the December No B.S. Newsletter, and in the opening article, our very own Darin Spindler talks about creating a Big Hairy Audacious Goal and why it is important for you to have one (or more) for both your business and personal life.

If you haven’t heard of BHAG before, it’s a clear and compelling target for an organization (or person) to strive for, and a term that was popularized in the book, Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras.

If you haven’t read this, I highly recommend adding it to your to-read list.

Having a BHAG, means you have a plan and are thinking forward instead of backward...do you have one for yourself?

Do you plan your day, week, or month?

Do you plan at all?

Personally, I schedule my months ahead of time for both business and personal goals.

Then I break them down week by week with action items that I need to complete in my daily planner.

After that, I take those steps and add them into my calendar that I can access on both my laptop and phone, which can then set reminders for me so I don’t miss anything.

This allows me to know what I need to focus on each day of the week and be as productive as possible so I can stay on track during incredibly hectic times (like this week and my huge move!)

When I’m not moving, I also like to write down my goals on post-it notes and put them on my bathroom mirror so I have to look at them every morning when I’m beginning my day. I got this idea from David Goggins, who wrote the book, Can't Hurt Me: Master Your Mind and Defy the Odds.

What do you use to plan out your BHAG? Do you use a vision board? Do you use a calendar/planner/app you love?

The post What’s your BHAG? appeared first on Magnetic Marketing .

The holidays are right around the corner, and it feels like time is flying by.

Do you feel like you’ve accomplished everything you’ve wanted to this year?I think back to the beginning of the pandemic lockdowns.

So many businesses had to quickly adapt and change the way their companies functioned. So many teams had to transition to a work-at-home environment, which I know for many, was a huge challenge at the beginning.

For many entrepreneurs, overcoming obstacles and doing it quickly is written in our DNA.

Personally, I transitioned to a work-from-home environment when I moved from Chicago to California back in 2018. 

And in all transparency, it was a huge adjustment.

I was so used to working in person with my team members every day, to being in a completely different timezone, and the only co-workers around were my cats. 

It was important for me to create a new schedule and sense of normalcy in my day-to-day life.

So, as a Dan Kennedy student, I opened our vault of programs, one of them being, Dan Kennedy’s Personal Operating System and dived right into the course.

If you haven’t heard of this program by Dan, it’s a personal “modus operandi” on how he conducts business that you can easily “cut and paste” into your own business.

In it, he explains how he creates autonomy for himself so he can out-earn most other copywriters and business consultants and work from his basement.

This system is essential for every business owner (or team member) in career success.

If you haven’t heard the news, starting November 24 and running until November 27th EVERYTHING (including Personal Operating System) on the Magnetic Marketing Store will be 51% off!

Invest in this program during our sale next week, and you’ll discover practical steps for the following: 

How Dan gets more done in less time (most time management “gurus” will get royally TICKED off at this, as Dan’s advice runs counter to well-established norms of time management). How he discovers opportunities to be exploited so you can easily “move” them into your business (there could be a second, more lucrative business right under your nose!).Threats to quality thinking that could derail the amount you achieve and success you attract.   What he reads to stay current and have enough “fodder” to create newsletters every month (never suffering from “writer’s block” again!). The #1 Predictor of Career success—and how you can implement it into your own business (nope, it’s not creating an awesome product or service). 

The post Create FREEDOM In Your Business appeared first on Magnetic Marketing .

Over here at Magnetic Marketing, we are working around the clock to overhaul and improve the benefits for our Gold and Diamond memberships.

These updates are scheduled to release in January 2022, and we can’t wait to show you what we’ve been up to these last few months!

If you aren’t yet a Member, this is your opportunity to join our Membership community, so you don’t miss out when we finally unveil what we have in store for the future of Magnetic Marketing | No B.S.

==> Join The Community

With the holidays right around the corner, I hope you’ve been planning your holiday marketing accordingly. Here are a few things to noodle on as we embrace the season of giving.

As I mentioned in last week’s Minute, with the many changes in Apple’s iOS14 and iOS15 updates, it is important, now more than ever, to rely on your first-party data.

Think about what kind of touchpoints you can provide your customers, clients, or patients, to keep your business top of mind as they shop for the upcoming holidays, and in what ways you can make the experience as smooth as possible.

Are you leveraging your email list and segmenting your subscribers with targeted messages?

Or if you’re planning to send out SMS communications, how can you personalize your messaging so that your prospects don’t feel like they’re being sold to? (And ultimately, opt-out.)

Additionally, be prepared for the supply chain delays, consider extending shopping timelines.

Many buyers are hyper-aware of these delays and have begun their shopping earlier. To get ahead, you can incentivize your prospects to purchase with early promotions and be transparent in your communications for any possible delays in fulfillment.

Finally, as e-commerce has stabilized this year, buyers are looking for more in-person experiences. If you’re a brick-and-mortar business, have you considered the hybrid experiences you can provide your customers?

As we’ve seen over the last two years as a result of the pandemic, businesses have embraced the option for customers to buy online, and pick up in-store. If this is an option you are providing, make sure to provide clear instructions to buyers.

Shoppers are beginning to feel more comfortable returning to visiting in-store, so it is vital to enhance their in-store experience.

What magic can you create from the moment they enter the store, to the time they leave?

Remember, your customers are looking for gifting inspiration, product discovery, and ultimately, the connection you can build with them to make their shopping trip worthwhile.

The holiday season is a magical time for many. This time last year, it was a difficult time for many families. So make sure you’re able to provide an experience that your buyers can’t forget.

The post Add some holiday magic to your marketing strategies this season appeared first on Magnetic Marketing .

Yesterday, my iPhone started an automatic update to iOS15.1.

Once it finished updating and restarted, I clicked on my mail icon and the following message appeared:

If you haven’t heard the news, the new iOS15 update is providing users with enhanced privacy controls, which included Mail Privacy Protection.

So what does that mean?

It’s a new feature that will stop email senders from knowing whether or not an email has been opened.

It ALSO hides the email recipient’s IP address, hiding their location and essentially removing tracking pixels in emails...which means this is going to severely impact open rates.

Additionally, iCloud+ will have a ‘Private Relay’ feature that will prevent you from tracking Safari users on your website, and the new Hide My Email feature will allow your customers to replace their real email address with a proxy that can be changed at any time.

As advertisers, we are constantly having to adapt our marketing strategies, and with this new update, it is more important than ever to leverage our Zero Party Data.

Here are a few things you can do to make the most out of the data your customers provide you with:

Make sure to collect emails at the top of the funnel during cold traffic targeting. Having this data will be  CRITICAL  to capture.Adjust your email engagement metrics from open rates, and instead focus on metrics like click-thru rates, conversion rates, and unsubscribe rates.If you’re not doing this already - (and YOU SHOULD) - create an email preference center to segment your subscribers so they can choose what types of emails they want to receive from you...EX: promotional emails, information emails, account emails, etc. Not only does this allow you to gain trust with your customers, but will go a long way in getting accurate data from your email marketing.

It can be easy to get defeated by all of these new privacy changes, but the faster you can admit and let go of 3rd party tracking, and email open tracking from the Apple Mail app, the sooner you can modify your advertising strategies.

Instead, shift your focus to creating incredible advertisements that convert your prospects into buyers, and turning over your ad dollar as many times as you can.

Dan Kennedy used countless real-world examples and provided a ton of advice on this very subject at our Why Advertising Fails event in October.

If you didn’t attend, you now have the opportunity to invest in the recordings.

Get The Why Advertising Fails Recordings Now!

I am positive you’re a smart entrepreneur who knows that one should never pass up on advertising advice from the ‘Millionaire Maker’ himself, so secure your access to the recordings and dive into them this weekend so you can get ahead of Apple’s new privacy protection updates.

The post Apple’s iOS15 update is here, are you prepared for it? appeared first on Magnetic Marketing .

In this month’s Newsletter, Darin and Dan discuss a Renegade Millionaire principle, which is using and re-using assets in your business for maximum money...and the importance of doing this in order to avoid your business being “Amazon’ed”.

In today’s day and age, so many business owners and entrepreneurs are frustrated with losing business to Amazon. I see complaints about it all the time.

Dan said something that really stuck out to me.

He mentions that the same business owners complaining about Amazon are also the ones who aren’t making use of the information that is already occurring and readily available to them now in their business.

They're not even doing the primitive, yet effective, stuff let alone the sophisticated stuff.

There’s a TON of stuff you can be doing that doesn’t even require technology.

Basically, if you’re not working with the information you have about your prospects, customers, clients, or patients and using the technology YOU DO have at your disposal, then you shouldn’t be complaining about Mr. Bezos stealing your business.

“I say that a lot of people prefer a good excuse to a good opportunity. And there’s a lot of people who are waiting around for an excuse to surrender.” - Dan Kennedy

If you’ve been around for any length of time as a Magnetic Marketing Member or subscriber, you’ve heard us mention what it is to be a Renegade Millionaire.

A Renegade Millionaire is someone who defies all normal, common, ordinary boundaries and restrictions - on speed, ease, independence.

A Renegade Millionaire has a mindset of being self-aware, self-analytical, and self-critical.

This weekend, take a moment to look internally at your own beliefs and behaviors, and how they may be affecting your business.

Because there is nothing spookier than being the saboteur of your business and your life.

If you’re not yet a Magnetic Marketing Member and want to get access to this month’s NO BS Newsletter, make sure to sign up now!

Sign Up For The NO BS Marketing Newsletter

Plus, you’ll get a bunch of welcome gifts just for signing up.

Here’s What You’ll Get In Your Welcome KitThe Magnetic Marketing System (Digital) – Quickly increase your sales and take-home profits with an efficient, affordable, and revolutionary SYSTEM for magnetically attracting your ideal customers, clients, or patients.Dan Kennedy’s Having The Confidence and Power To Achieve Maximum Dollars and Wealth (Digital) – If you are dead serious about creating a consistent 7-figure income … if you have the drive and ambition to do what it takes to create the life of your dreams, there’s no reason you can’t use Dan’s behavioral and business practices roadmaps to climb and reach the top rungs of the economic ladder.Classic Kennedy – There’s just nothing like Classic Dan Kennedy. For our members who’ve been around for 5, 10, 15, 20 years or more...the Dan that we’ve grown to love is the “Professor Of Harsh Reality”... we’re now including some of Dan’s greatest writing each month in our membership.47 Top Strategies – The most potent strategies hand-selected by Magnetic Marketing members that could summon a surge of profits for your business. This is a great tool for you to leave on your desk for reference when you’re in need of a great idea to make sales FAST!The Secrets Of Our Most Successful Members – Meet our ‘Lifers’ and the most successful members. Here about their BIG Wins and WHY they LOVE the Magnetic Marketing Community.New Member Business Profile – Tell us about your business, why you’re here, and what you’re looking to achieve. This helps us to serve our new members better and by completing the profile, you also discover some places for you to ‘get to work’ on your business.

If you have any questions, send us an email at [email protected] today.

Happy Halloween,

Magnetic Molly

P.S...Have you gotten Dan Kennedy’s newest book, Why Advertising Fails and How To Make Yours Succeed?

==> Get Your FREE copy today

Just pay S&H for your book, and get a ton of cool bonuses along with it.

The post Is your mindset creeping it real? appeared first on Magnetic Marketing .

At the beginning of the week, the Magnetic Marketing team flew to Boise, Idaho to meet up with the Clickfunnels family at their headquarters.

During those two days, we created some incredible new offerings to bring to Members and subscribers.

I wish I could tell you what that really means in full detail, but I have been sworn to secrecy until everything is ready to be released.

But when we are ready to announce all offerings, benefits, and amazing tools that we are going to share with you...I promise it’s going to be EPIC.

Until then, my lips are sealed!

What I CAN share with you, is that I’ve been reading through Dan Kennedy’s newest book, Why Advertising Fails And How To Make Your Succeed, and reached the chapter where Dan discusses in length the importance of creating a marketing system.

If you haven’t secured your copy of the book, we have about 50 copies left of our first bulk of books, so get your FREE COPY now, or wait until November 16 when you’ll have to pay Mr. Bezo’s for it at full price.

Plus..when you order your book today you’ll get Inside The Mind Of The Millionaire Maker by Dan Kennedy, with nearly 8 hours of raw, unedited, No B.S. business building advice!

==> Get My Copy Of Why Advertising Fails Now!

As someone who has been a part of the Magnetic Marketing community for the least 10 years, I hear from new Members of the community, who have spent tons of time, effort, and money to create an ad (whether it is Facebook, Instagram, direct mail, etc.) only for it to fail miserably.

They are defeated, frustrated, and don’t know what to do next.

And most of the time, after a few probing questions, I determine that much of this is due to them not having a marketing system.

You can have a great ad that generates tons of leads and buyers, but if you don’t have a marketing system in place - it is unlikely those buyers will turn into repeat customers who will buy from you over and over again.

Here’s a snippet from Dan’s book that really popped out to me:

“A marketing system is key to making advertising succeed rather than fail. The very same advertising that is unprofitable when depositing potential customers into an environment with poor, disorganized, or nonexistent marketing systems can be magnificently profitable when depositing potential customers into a business with comprehensive, robust, well-run marketing systems. Advertising can get people to buy, but it can’t develop customers.”

If you’re overwhelmed and don’t know where to begin on developing your own marketing system, I highly encourage you to sign up for our next Magnetic Marketing Fast Implementation Boot Camp, taking place next week on Thursday, October 28 and Friday, October 29.

Dan Kennedy and Darcy Juarez will lead you through all the pieces you need to create your marketing system and how to implement them FAST.

This isn’t just another marketing webinar where you’re only given fluff that doesn’t help you take action in your business.

Darcy will walk you through understanding how to create a marketing system for your business, and you’ll leave this 1.5 day workshop ready to TAKE ACTION.

I’ve known and worked with Darcy for 10 years now, and she is hands down the best teacher of Magnetic Marketing. Don’t make the mistake of missing out.

Register For Boot Camp For Just $97

If you’re still on the fence, here are what other attendees have to say about Boot Camp:

“I am so glad I signed up for the Fast Implementation Boot Camp. After receiving the Magnetic Marketing System, I was a little overwhelmed and didn't know where to start. Now, I feel like I have a solid game-plan to be able to implement these marketing systems right away. I am weeks if not months ahead of where I would have been on my own!”

- Katie McDonald, JM Sports Copy

“This Magnetic Marketing Boot Camp has been fabulous. Quickly condenses all the important "to do's" of Magnetic Marketing - which is creating valuable systems that will change your business. I've been a Dan Kennedy member for a long time, but this Boot Camp has been the best training ever. Makes what to do and how to "Do It" simple. Absolutely worth the time!”

- Jill Harrington

“It's the best step forward I’ve done to get a very profitable business since joining Magnetic Marketing! There are just lots of unheard and extremely valuable information.”

- Brice Duventru

The post Turn your buyers into lifetime customers appeared first on Magnetic Marketing .

It’s been an exciting and busy week here!

On Wednesday, we hosted our virtual Why Advertising Fails event, which was a jam-packed, 8-hour day filled with TONS of content from our expert speakers.

I want to give a HUGE shout out to our speakers, Travis Lee, Emily Letran, Robin Robins, Marty Fort, and Russell Brunson who took time out of their busy schedules to share their biggest advertising success secrets to our attendees.

And of course, the “Millionaire Maker” himself, Dan Kennedy, joined Darin Spindler on stage for three hours to break down the biggest advertising failures most business owners make in their marketing efforts, and how you can avoid those mistakes.

Here’s just a small snippet of what Dan shared during his presentation:

Placing all of your focus into THIS one thing is one of the biggest reasons for failed advertising.If you don’t understand THIS, you will be left vulnerable to becoming an advertising victim.In media, there is a false measure of success created by ______ that often leads business owners down a path of mediocre results.Dan’s process of creating an ad is to first figure out ________ and then create a plan to _______, and it has yet to fail him.________ should really be a happy by-product of direct-response marketing; placing all of your time and focus into it will only take away from your advertising success.Including THIS alongside your main offer will almost ALWAYS get MORE consumers to react and respond.If you don't think of your business in THIS way then you are not going to have success in advertising.Practically half of advertising is about THIS; playing into what makes your consumer ________ a certain way will give you the results you’ve been looking for.Dan’s FOUR ad essentials that will have you creating successful ads EVERY time.If You Didn’t Hear The News...Yesterday Dan’s Newest Book, “Why Advertising Fails And How To Make Yours Succeed” Was Released!

And the best part? You can secure your copy of it TODAY for FREE.

Just cover $9.95 for shipping & handling and you’ll have the KEY to ensure your advertising never fails again at your doorstep in no time.

...or wait until it releases on Amazon, November 16...pay full price...and miss out on these awesome bonuses:

Bonus 1: Inside The Mind Of The Millionaire Maker Audio Interviews! $582.00 ValueBonus 2: Inside The Mind Of The Millionaire Maker Transcripts! $97.00 Value

Secure your copy now and transform your advertising forever.

Send Me My Free Book!

Once you get your hands on this book, there’s no doubt you’re going to want to devour it immediately, take notes, and begin implementing. Share with us your biggest takeaways! We’d love to hear them.

Here are just a few of the advertising secrets that will have you pouncing to rip the book open:

4 Types Of Advertising To Use, Understand Exactly When And Where To Deploy Each Kind For Maximum Money!Discover the 4 essential elements of an advertising message that give you a reasonable opportunity of being successful!The 3 Conversations you must learn to master before investing a single penny on your next advertisement,  shockingly simple, yet rarely used by business owners. The 3 Hurdles Your Advertisements Must Leap Over, before you deploy them into media to attract new leads, customers, clients, or patients.Imagine  A Single Letter On A Headline Adding More Than One Million Dollars  To Your Business, Dan Did For This Business and Is A HUGE lesson for any business that is investing in advertising…How To Manipulate The FACT that People Are Mostly Interested In Themselves, a Formula To Help You Write Copy That Exploits Their Own Weakness and Make Your Ads Hit Them Square Between The Eyes, Every Single Time!

==> Get My Free Why Advertising Fails Book Today!

The post Is your advertising hot or just a flop? appeared first on Magnetic Marketing .

Earlier this week I was reading through some of the newer posts on the Magnetic Marketing Private Facebook Group.

One of the things I love about our community is how knowledgeable and helpful all of our Members are. It’s a great place to ask questions, get advice, feedback, and resources for your business.

If you haven’t joined yet, what are you waiting for?

==> Join the Private Facebook Group Now!

But around 10:40 AM CT, my scrolling suddenly came to a halt, I couldn’t see any more of the updates, and I realized…

Facebook has crashed. (Uh Oh!)

If you didn’t hear the news, on Tuesday, Facebook, Instagram, and WhatsApp suffered from a global outage.

Apparently, someone at Facebook removed the map that tells the world’s computers how to find its various online properties.

I am not a huge techie, but I’m glad I’m not the Facebook team member who broke it.

I’m also glad that as a marketer, and a Dan Kennedy student, I know the importance of owning your assets (ex: your email list) and not relying on social media platforms to sell your products or services.

And while many believe having a blue check next to your name, and having a huge following on social media gives you some sort of status, if the followers you attract can’t be made active AND moved over to a sales environment where they can be monetized, what’s the point?

This is one of the many problems with only relying on ‘influencer/social media marketing…’You don’t own your social media followers (this is why we build email lists!)

You are reliant on social media platforms, and as we know, they are NOT reliable.It brings me back to something Dan says all the time in his newsletters and presentations:“If you can’t measure results in dollars, don’t do it.”

– Dan Kennedy

I’ve been around Planet Dan since I was 19 (I like to tell Members that I went to the ‘College of Dan Kennedy’) and I’ll be honest…

I used to read his Newsletters thinking, what in the world is this grumpy old man saying?

I had no clue what direct response marketing was, and thought direct mail was for carrier pigeons…

But as I continued to read and learn, I began to understand the importance of creating assets and building your list.

Because no matter the size, if you have an engaged and responsive list, you won’t even break a sweat when Facebook and Instagram crash.

So…in honor of The Biggest Facebook Outage Of All Time, I have a free tool for you to download today, “26 Ways To Build Your Email List Faster!”

==> Download The Free Tool Now

The post Are you there, Facebook? appeared first on Magnetic Marketing .

Tuesday, September 21, 2021 - Diagon Alley

It was a dark, humid night, and I was walking along a cobbled path near Gringotts Wizarding Bank.

All of a sudden, I feel a sharp heat on my neck and a small rumble whispering in my ear.

The roll of noise begins to get louder...and louder… and louder.. then all of a sudden

BOOM!

A massive dragon above us, and atop the Bank lets out a fiery breath, and everyone around me (including myself) screams!

I would be lying if it didn’t scare me at first, but then I marveled at how much I felt like I was actually in the Wizarding World of Harry Potter.

That moment was so immersive, I immediately felt like I was once again a 9-year-old kid, who had just picked up Harry Potter and The Sorcerer’s Stone by J.K. Rowling for the first time.

I imagined what it would be like as a new student, getting my wand, my owl, and books in Diagon Alley, before hopping on the train and heading off to Hogwarts (if you’re a Harry Potter fan at all, you know what I’m talking about!)

It was such a cool night, and I fangirled hard.

Of course, I am not really a witch, and I am not going to Hogwarts to learn how to use magic.

But myself, along with the rest of the Magnetic Marketing team (minus Darcy who hadn’t arrived yet) had the amazing opportunity to join Russell Brunson’s Inner Circle Members to have an amazing experience at Diagon Alley all to ourselves.

If you’re wondering why we were all in Diagon Alley at Universal Studios, Orlando, we just announced last week that Magnetic Marketing has joined the Clickfunnels Family!

If you haven’t seen the awesome video announcement, watch it now on Facebook.

==> Watch Now

Back to my story…

The night was filled with a bunch of awesome moments, like eating dinner in The Leaky Cauldron, going on the amusement ride, Harry Potter and the Escape from Gringotts which was a 3D experience, and getting to hop on the Hogwarts Express at King’s Cross Station.

Whether you’re a Harry Potter Super Fan or not, it is a completely enchanting experience!

There are also a ton of marketing takeaways throughout the night.

First, here is a quote from Walt Disney that Dan Kennedy has shared numerous times throughout his newsletters and seminars:

“Do what you do so well - and so uniquely - that people can’t resist telling others about you.”

This applies to how you market yourself, what you do in the prospect's presence, in the

customer's presence and with service after the sale.

Sure, we were technically at Universal Studios, not Disney, but the experience was done so well you weren’t thinking about where you were...like I said earlier, I felt like I was a student, ready to hop on a broom and cast spells with my new wand!

Speaking of casting spells, the wands you can purchase at Ollivanders Wand Shop come with a map that you can take around Harry Potter World and cast actual spells with! For example, we could walk to a certain area, cast our wand, and make it rain!

How cool is that?

And for super fans like myself, they had Harry Potter swag everywhere. You can purchase clothing for whichever Hogwarts House you belong to.

There were also shops with all the authentic writing supplies a witch or wizard could need including ink and inkwells, feather quills, parchment, and writing paper.

They also had Sugarplum's Sweetshop (this was Darin’s favorite) where you can get candies, ice cream, or any kind of treat to satisfy your sweet tooth.

And for the major, major super fans, they had Madam Malkin's Robes for All Occasions shop, where if you’re a superfan ready to spend the big bucks, you could get an authentic robe for $797!

When I told my husband I was going to buy one for myself, he called me from California to talk me out of it!

The next time you find yourself in an attraction like this, think about how you can make an experience so thrilling for your customers, clients, or patients, and how you can leverage that for your business.

For Russell, not only do they benefit from working with him 1:1, but they also get to have incredible experiences just like this, having them stick around as his Members for decades.

It was an awesome way to kickstart a stellar four day event (more on that another day).

Myself and the rest of the Magnetic Marketing team are so excited to be a part of the Clickfunnels family...especially what this means for YOU, our Members and subscribers.

It is a big change for the Magnetic Marketing community...and change can be scary - but it’s not to be feared.

Dan talks about this in greater detail in the October 2021 NO BS Magnetic Marketing Newsletter - so if you’re a member, keep your eye out for that.

If you’re not yet a member, take a test drive today for just $19.97 for the next 60 days and you’ll get this month’s newsletter delivered to you digitally!

Join The Herd Now For Just $19.97

Until next week, I’ll leave you a photo I took in Diagon Alley that I tell myself every day:

If you’re capturing magic in your own business, I’d love to hear about it. Feel free to reply to this email.

The post How do you create magic in your business? appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing.

Just this past week I had the opportunity to interview Marty Fort, one of our A-List speakers for the upcoming virtual Why Advertising Fails Event where Dan will be launching his new book, Why Advertising Fails & How to Make Yours Succeed.

Marty is the founder of Music Academy Success and a long-time Magnetic Marketing Member. He’s used Dan’s principles and strategies to build the largest community of music schools in South Carolina and expand into info-marketing and intellectual property and licensing. He’s grown into a direct response genius with advice as pure and valuable as gold. 

Before I get into the gold mine that is our interview, I want to take a moment to once again invite you to our virtual Why Advertising Fails Event on Wednesday October 13th. 

As I said above Dan will be launching his new book Why Advertising Fails & How to Make Yours Succeed, BUT that’s not it! You’ll also be hearing from an ALL-STAR lineup of direct response experts ready to reveal treasure troves of advice and strategies you can LITERALLY implement IMMEDIATELY. 

You can look forward to hearing from: 

Dan Kennedy - Founder of Magnetic Marketing Marty Fort - Founder of Music Academy SuccessTravis Lee - CEO of 3D Mail Results Robin Robins - Founder of Technology Marketing Toolkit 

Each of these speakers have years upon years of marketing and advertising experience that has risen them to the top of their industries. 

You’ll be walking away from this event with valuable insight from each of their business journeys, from failures to great successes (because the failures are just as important (if not more) as the successes.

I personally cannot even fathom why anyone would want to pass up on the opportunity to learn from some of the best and find out how to avoid their mistakes and failures in the process. 

You won’t hear this advice anywhere else and you won’t even need to leave your own home to take it all in!

PLUS… The first 100 seats reserved will receive a signed copy of the  book from Dan Kennedy! 

==> Purchase Your Ticket

My interview with Marty is really a sneak peek into the kind of advice and information you’ll receive during the event and I know people who would pay for just his responses to my few questions. To preface, Marty along with myself and the other speakers are all contributing a chapter to Dan’s book, so the biggest thing I asked Marty was to share with me, “What did you decide to do with your chapter?"

Here are some highlights from Marty’s response:

So, what I decided to do with my chapter was to tie in a music theme, with a top 10 list, Letterman style, tied into popular songs. The first one I put is “You’re So Vain, You Probably Think This Ad Is About You.” Which is a play on the Carly Simon song, You're So Vain, You Probably Think This Song Is About You. And what that means to me, is so many people view their advertising as like an extension of themselves. It has to be pretty; they’ll focus on things like palette colors and obsess on fonts, logos, and all this stuff. 

That's not what direct response advertising is. We got to get the vanity out of it. We've got to get the ego out of it. What direct response marketing is, is a specific ad, and it could be in direct mail. It could be a Facebook ad. It could be an Instagram post. It could be in an advertorial It can be whatever. But the function of it is to put out a dollar and get more dollars back. That's the purpose of the direct response advertising. 

So the thing with Dan Kennedy style ads is it's got the four Kennedy components. You have a headline, you have an offer, you are always speaking to what's going on in the customer's head. At that point you've already lost most branding people there. They're out. 

You’ve got “Where is the placement of this pepperoni on this pizza? How much steam is coming off of it,” versus, “Bring the family of four down before X and get X off and join our VIP club.” So, the first thing I'm going to talk about in the book and the presentation is my biggest advice for everybody, which is to get your ego out of it, because that is the biggest challenge. 

You could literally close out your email right now and rewrite or write from scratch a direct response advertisement for your business that followed the the four Kennedy components and includes ZERO ego and ZERO vanity. This single email just provided you with a strategy that you can implement this very second. 

Imagine what this event will do for you.

All you have to do is invest in yourself and in your business and you will be walking away with growth and success in the palms of your hands.

Secure your virtual seat for the Why Advertising Fails & How To Make Your Succeed Event taking place Wednesday, October 13 and you'll receive a signed copy of Dan Kennedy's newest book!

Register For The Event

P.S...Should you choose to cancel, you have up until 24 hours before the start of the event to reach out to the Magnetic Marketing Concierge department to receive a FULL 100% registration fee REFUND! Simply contact us at (800) 871-0147 or send an email to [email protected]

The post It’s time to take THIS out of your marketing! appeared first on Magnetic Marketing .