Dan S. Kennedy's Blog, page 6

Hope that you had a great week.

This week we kicked off our first every 8 Week Magnetic Marketing Fast Start program where I’m guiding Members through the Magnetic Marketing Program and we’re implementing along the way. Each week is focused on one small piece of the system and each week builds upon the weeks before it.

This week we talked about Marketing Math and I provided all participants with great tools they can use to begin measuring their marketing efforts.

One of the most powerful things you can understand about Magnetic Marketing and Direct Response Advertising is the math and the tracking.

If you knew that you spent $1 today and in the next week it would bring you back $9 for everyone invested…how many dollars would you invest?

The reason many businesses fail to grow and are perpetually frustrated with advertising and marketing is that they do not know for certain what’s working.

As an example, in a recent Facebook Ad campaign that I’m running, I invested $60,000 . It’s already generated $159,000 of revenue, create 28,000 new leads and because we know our conversion % within a few tenths of a point, this will generate more than $190,000 by the time our conversion process is over.

If you knew that you could generate $3 for every $1 put in…how much would you invest?

Having facts and data like this is the most powerful force you can have for your business.

If you’re interested in joining the group, you’ll be one week behind, but we recorded session one for you…the next 7 weeks will be jam-packed full of gold and I’d love to have you in the group too!

Message [email protected]m if you’d like details.

What’s Your Marketing Plan?

Having a Marketing Plan is key to getting Maximum Money from your business both today and when you look to exit.

Imagine if you’re looking to purchase a business.

Business A has a marketing plan laid out for you. A customer list, a prospect list, and marketing assets that can quickly be deployed.

Business B has no marketing plan. No list of customers or prospects.

Which are you interested in buying? Which are you interested in selling?

Creating your Marketing Plan doesn’t have to be complicated.

As an example for my restaurant, we have a couple of simple things that we do.

We have an evergreen Facebook Ad targeting upcoming birthdays. That leads to our FREE birthday pizza offer to build our list.Every Friday, we send out an email very similar to Magnetic Marketing Minute you’re reading now. Every week there is an offer. Each week this email accounts for about 30% of our revenue.Throughout the year we have a few staple promotions around Easter, Mother’s Day, Father’s Day, and Black Friday. Our Black Friday Gift Card sale runs for 10 days after Black Friday. In the first year, we generated about $10,000, the following year, $15,000, and this year over $25,000!
Built by creating a list, then sending offers.We have a couple of Every Door Direct mail pieces that work well and can be deployed on-demand.We have a Val-Pak Advertisement that can be deployed on-demand as well.We have a Weekly Fundraiser on Tuesdays aimed to generate new customers and help local organizations. We create a ton of goodwill and generate many first-time visitors.

I just handed over on a silver platter a system that likely generates about $500,000 of our revenue!

These 6 things also allowed our restaurant to be up in 2020, not crying the blues like so many other restaurants.

Are we perfect, no?

But there’s a plan. A relatively simple one. If I had less on my plate, it would likely be more elaborate, but this works.

I’m sharing this plan in the wide open and yet it’s likely under 1% of restaurants will find it and actually do it.

If you’re ever worried about people stealing your plan, don’t be. Few will ever do a thing with it, which is why few are really wealthy.

Even when handed over on a silver platter, they continue looking for the silver bullet.

If you’ve struggled to build a plan I’d love to invite you to attend the upcoming Ultimate Sales Letter and Marketing Plan LIVE!

==> Details at www.MagneticMarketing.com/ultimate.

We can only have 150 guests attend in person, but we do have a virtual option. We know travel is still out of the question for many including our overseas friends…choose either option, I guarantee that you’ll be glad you did!

Speaking of a marketing plan…

At Magnetic Marketing each Spring we have a “Spring Cleaning Sale”. It’s a small part of our marketing plan and this weekend the SALE is on!

You can save 51% on nearly every resource** in our store until Sunday, May 2 at Midnight.

**Not available on this sale is Magnetic Marketing, Renegade Millionaire 2.0 and Ultimate Marketing Machine.

Visit The Store And Save 51% Use Promo Code: SPRING51 at Checkout

The post What’s Your Marketing Plan? appeared first on Magnetic Marketing .

Hoping that you’ve had a good week. It’s been a busy week here at Magnetic Marketing. Earlier in the week, we had a coaching call for our Renegade Millionaire Coaching Members where Adam Witty shared how to build real equity in your business and how to get Maximum Money from your business when it comes time to exit.

Like most great things in life, it includes a bit of delayed gratification, lots of hard work, and looking for the right timing. As a Magnetic Marketing Subscriber, you should always be planning and thinking about ‘What’s Next’.  

How do you create Maximum Money and Value for your company, your family, shareholders, and team members? 

Yesterday I spent two hours on the phone with Dan Kennedy.  

Every other month we have a call like this where I interview him in private and the contents from that call migrate to the newsletter. Yesterday we talked about a lot of topics including some investment moves he’s made since the election and how you should think about yours…he didn’t make any predictions on specific stocks or companies…but when I share his answer you’ll be able to see what he’s thinking about. In fact, once you read it, the spots are quite obvious. 

The answer may also include more investment in You Inc. …betting on your own company rather than others. 

If you’re not a Magnetic Marketing Gold Inner Circle Member, now is the time to join, we’ll be mailing out the May newsletter real soon and you won’t want to miss this issue! 

Become A Gold Member Now

Membership Includes:

Magnetic Marketing System ($497.00 Value)Dan Kennedy’s Having The Confidence and Power To Achieve Maximum Dollars and Wealth ($197.00 Value)47 Top Strategies ($47.00 Value)Your Magnetic Marketing Business Growth Kit ($29.97 Value)The Secrets Of Our Most Successful Members ($9.97 Value)New Member Business Profile ($49.97 Value)Famous Dan Kennedy Magnetic Marketing Newsletter ($194 Value)Magnetic Marketing LIVE!Members Only Access On MagneticMarketing.com and Mobile App

How Do You Respond? 

Last night I went to dinner and came back home to finish up some work before calling it a day. I’m in the middle of a number of huge ad buys and campaigns for one of my businesses.  

I have an ad campaign that’s working like gangbusters, so I wanted to quickly clone it and then update my audiences for a second campaign.

Somewhere along the way, it got all messed up.  

Seems like Zuckerberg’s machine was not working well late last night. 

I began to edit the audiences, but instead of the ad sets being copied…it seems like they moved my original campaign into my new campaign. Not good.

I began to edit ads, before realizing that they had not duplicated my ad sets. 

My original ad campaign and ads had been running very well…millions of impressions and lots of conversions…over $100,000 in sales in just over 4 days....with only $30,017 invested :). 

Of course, Zuckerberg and his machine now think I’ve edited these ads, so the ads with all the social proof and thousands of shares are not going to be able to run.  

This of course happening about 10:30 PM last night…so I hit my limit. 

Annoyed, Frustrated, and frankly Pissed. 

I just shut it down.  

This morning I woke up, the sun still shining, the birds chirping and I’ll get my ads back live.

I’m going to reach out to FB support, but I’m not holding my breath. 

I’ll have to duplicate my ads and begin anew this morning.  

One lesson Dan has taught us over the years is something that he calls “Clearing The Calculator”…In fact, I’m certain he covers this in the Bonus CD program we provide to new members. It was formerly named Dollars and Wealth or Brass Balls…but it was a welcome gift when I joined some 15 years ago and we’re now providing it again because I think it really can help you get your head on straight about how you charge, how you think and how you market. 

In any case, the premise is that instead of stewing and having it ruin your entire day you. Take a quick step back, then press the clear button on your ‘calculator’…essentially your mind, dust yourself off, and get back at it. 

Dan shared how NFL quarterbacks who throw an interception need to go to the bench and on the next series on the field forget that they just threw an interception. Or it will lead to all kinds of bad decisions on the field. More turnovers and many losses.

When you get a bit of bad news or something goes wrong in your business, how do you respond?

Does it paralyze you for the day?

Or Can you Clear Your Calculator? 

We all know people who have something bad happen to them a week ago, a month ago, a year ago and it traumatizes them to the point they are stuck in the mud. 

Winners deal with the problems faster and get back at it. 

Love him or hate him, Tom Brady is like this.

Jay Cutler, who was the Chicago Bears former quarterback and the best quarterback the Packers have ever had, is not.  

Jay would come to Green Bay and throw interception after interception, I'm sure Member and Bear Fan Mike Lafido remembers this all too well.

A number returned for touchdowns. Jay never quite figured out how to clear the calculator. Tom Brady on top of many other key factors in his success, never is sidetracked by a fumble or an interception.  

He goes back to the bench, studies the tape, and then right back on to the field for another series and more often than not a successful outcome. 

Be more like Tom. He's a winning quarterback. Be the winning quarterback of your team and your life! 

If you’re interested in Renegade Millionaire, Becoming A Gold Member, or Joining our upcoming Magnetic Marketing Fast Start program, where I'll help you implement the Magnetic Marketing System in your business in RECORD time, please email [email protected] or call us at 800-871-0147.

The post How Do You Respond? appeared first on Magnetic Marketing .

Discover How You Can Use Magnetic Marketing And Apply It To Your Facebook Ads To Generate Massive Amounts Of Traffic and Revenue…Today!

April 16, 2021
Miami, 90° and Humid

Hope that you’re having a great week.

I’m coming to you today from Miami. I’m here for a real, live event with hundreds of humans doing business.

It’s an event for Dentists that was formerly on a cruise ship but is now on land. A number of Magnetic Marketing Members and Renegade Millionaires including Dr. Emily Letran and Scott Manning are both here to speak.

Yesterday I hosted the Diamond Call from my hotel room, if you missed it…you missed a great call.

My guest was Bob Regnerus who will be speaking at the upcoming Ultimate Sales Letter and Ultimate Marketing Plan LIVE Event.

If you’ve not secured your seat yet, what are you waiting for? We have both virtual and LIVE options. We are strictly limited to 150 in LIVE attendance.

Secure Your Seat

Bob is one of the sharpest knives in the Facebook Advertising world.

In a world full of charlatans, he’s one of the wise men.

Bob’s been a long-time member and he’s also a coaching client of Perry Marshall’s along with being the co-author of the Ultimate Guide to Facebook Ads.

Bob and I yesterday shared some simple, yet very powerful ways to use the Facebook Advertising platform to generate a steady stream of highly qualified leads and new customers for your business.

Now I have to be 100% transparent, Facebook is NOT for every business.

That’s why at the Ultimate Sales Letter and Ultimate Marketing Plan LIVE event we’re also bringing in the sharpest copywriters, the best list buyers, the best Google Ads experts who understand Dan Kennedy’s Magnetic Marketing and Direct Response marketing.

Magnetic Marketing can and should be applied to all of your marketing and advertising, it’s not just a 3 Step Direct Mail sequence…it’s a method of repelling and attracting.

I’d like to share with you how I applied Magnetic Marketing to Facebook this week for one of my businesses.

Remember one of the principles of Magnetic Marketing is to really understand WHO your ideal prospect is.

How they think.

What they buy.

What they do in their time away from work.

What their hobbies are.

Yesterday, Bob clearly explained that Facebook is not a “Social Media” company. Facebook is an audience-building machine and if you understand this and HOW to build audiences you can unlock the secret sauce of Facebook for your business.

Earlier this week we launched a new series of ads for my Kids Bowl Free business and we applied Magnetic Marketing Principles to the platform.

First, we know who the VERY best customer is.

So I upload that information to Facebook.

I then say to Facebook, send me more people just like these.

And then put an irresistible offer in front of them.

With a relatively small part of our audience and an investment of $5,366.00, we’ve generated $25,680 in about 36 hours!

The only question now is how much can I scale this before we go negative? And we might even have a reason to go negative, but right now we're getting $4.78 back for every $1 put in the Facebook Slot Machine. I like these odds much better than Wheel Of Fortune Machines in Las Vegas.

We also acquired 5,330 new prospects or leads that we’ll continue to work towards a sale.

This is just the first step of many that we take with this campaign, but you can see…this is Magnetic Marketing 101.

Determine WHO you want to go after.Determine WHO you want to exclude or repel, Facebook is doing this work for us by creating the Lookalike Audiences.Put an irresistible offer in front of them, make a sale to get a customer.Find ways to make repeat sales!

Are you interested in learning more?

This Sunday night I’m going to host a webinar where you’ll Discover The Fastest, Easiest Way To Attract New Clients Now Using Dan Kennedy’s Magnetic Marketing System...Guaranteed!…it’s FREE to attend and you'll leave with actionable tools and information...but for 25 ambitious entrepreneurs, I will have a special opportunity at the end of it to join me for 8 weeks to create your own Magnetic Marketing New Client, Patient, or Subscriber Attraction Machine!

Register Now For The FREE Webinar

Over the last week we've had nearly 500 of you reach out and express your interest...so Sunday I'll share this simple, yet powerful system.

...now if you're like me and you're an action taker and want to secure one of the 25 spots, we have details on this page and you can join today.

==> Secure One Of The 25 Spots

The 8 coaching sessions will be LIVE.

However if you miss them live you'll get the recordings and you can implement on your own during the week, but you won't get the live feedback and ability to ask questions live.

Last year we did two groups like this and we had Members join us from the UK at 2 AM, that's commitment.

If you're serious about your business, this is a NO Brainer.

It's backed by our Money Back Guarantee, but you have my WORD I'll be playing all in with you for 8 weeks!

P.S....Want to deposit more cash into your checking account on-demand and put your marketing plan on auto-pilot?

Join us for The Ultimate Sales Letter and Ultimate Marketing Plan LIVE taking place June 8-9, 2021 in Cleveland, OH.

Limited in-person attendance to 150 guests and seats are filling up FAST!

During the 2-Day LIVE Event You’ll Hear From Our Expert Speakers including:

Four Game-changing Sessions with Dan KennedyDirect-response Copywriting Legend, John CarltonDirect Response Legend and Author of the Interment Marketing Manifesto Rich SchefrenDan Kennedy’s Personal List Broker & Direct Marketing Specialist, Craig SimpsonBob Regnerus, Co-author of  The Ultimate Guide To Facebook Advertising Michael Johnson, Direct-response Marketing Specialist for Google Ads and YouTubeDarcy Juarez, The Queen Of Marketing Automation and The Ultimate Marketing Plan GuideMore to be named real soon…

==> Get all the details

The post Get $4.78 Back For $1 Invested, in just hours! appeared first on Magnetic Marketing .

It’s been a busy week at Magnetic Marketing. This week Magnetic Molly (our longest tenured team member) and Zippy Zach (our newest team member) flew to work with me in Marco.

We spent three days locked in working from sunup to sundown on a great new program we’re rolling out and in this week’s minute, I’ll share a quick story that is both instructive and will perhaps pique your curiosity about this program.

As some of you know I’ve listed my home in Green Bay, WI as I have decided to make Marco Island my home.

My home in Green Bay is listed at the top end of the market and has been active on the MLS for a couple of months and frankly, the results have been underwhelming.

I’ve generated millions of new customers and created huge lists of prospects for both my own companies and my clients.

My perspective is likely clouded because I know what’s possible when you pair great direct response knowledge with Massive Action which is one of the Renegade Millionaire Principles. Few business owners and Realtors really understand the POWER of Direct Response Marketing.

Yesterday, as we were building out this new program that is the Fastest, Easiest Way To Attract New Clients Now using Dan Kennedy’s Magnetic Marketing System I began to think to myself…What if we take what we’re drawing up, apply it to my home, and make it a case study for the program?

After we worked a very long day, I took a short bike ride, and then Molly, Zach, and I knocked out the entire system in just 87 minutes.

What did we build?

1) A squeeze page with strong copy.

2) A thank you page that showed the home, and how to contact my realtor for a showing.

3) We launched an Active Campaign account.

4) Created a simple, automated follow-up email that began to segment the leads.

5) A Facebook Page for the house.

6) A Facebook Ad for the house.

7) Shared a post on my personal page.

…the results?

Leads in minutes.

24 hours later, 15 leads...including one VERY HOT one! He saw my ad, tagged his realtor, and then opted in...now we'll see if they schedule a showing.

In the past two+ months we’ve had maybe 6 showings total.

I haven’t booked a showing yet, but I’ve been subtle so far and it's been just 24 hours.

We used Advanced Magnetic Marketing and applied it to the Facebook home to target affluent buyers, even though Facebook pulled out your ability to use demographics.

If you’re smart about all of this…you don’t need demographics, there are other ways to find the ideal prospects.

…now in a week if I don’t have showings or offers…I’ll be writing a letter that will be swiped from the Magnetic Marketing System, one that I’ll be sharing during this program.

This exercise allowed me to write the story here for the Magnetic Marketing Minute, but I’d prefer to sell my home.

…if I were a Realtor I’d be following this plan on every home I list, then create an enormous list of buyers and sellers in my market. Copy, clone, build lists. The market is easy now, so many are being VERY LAZY about this, but there will be a day where owning a HUGE list of both buyers and sellers will be very important.

…then I’d segment it better than I am based upon factors including desired neighborhood and price range.

…for any Realtors, I’d love to see one of you actually copy this and share the results…there will be at least one who will.

Are you interested in implementing this simple system to attract a flood of ideal prospects and customers for your business?

Message us at [email protected], put in the subject line: Fast Start Program.

We’re starting the class on 4/21/2021. Don’t delay, it will fill up fast!

P.S...Want to deposit more cash into your checking account on-demand and put your marketing plan on auto-pilot?

Join us for The Ultimate Sales Letter and Ultimate Marketing Plan LIVE taking place June 8-9, 2021 in Cleveland, OH.

Limited in-person attendance to 150 guests and seats are filling up FAST!

During the 2-Day LIVE Event You’ll Hear From Our Expert Speakers including:

Four Game-changing Sessions with Dan KennedyDirect-response Copywriting Legend, John CarltonDirect Response Legend and Author of the Interment Marketing Manifesto Rich SchefrenDan Kennedy’s Personal List Broker & Direct Marketing Specialist, Craig SimpsonBob Regnerus, Co-author of  T he Ultimate Guide To Facebook Advertising Michael Johnson, Direct-response Marketing Specialist for Google Ads and YouTubeDarcy Juarez, The Queen Of Marketing Automation and The Ultimate Marketing Plan GuideMore to be named real soon…

==> Get all the details

The post More leads in 24 hours than 56 days… appeared first on Magnetic Marketing .

It’s Darin from Magnetic Marketing and I’d like to wish you and your family a very Happy Easter Weekend.

I’m spending the holiday with my family in Marco Island. Later today my daughter, her friend, and I are going on a jet ski tour of the island.

Yesterday I hired a professional photographer to spend the afternoon taking new photos for a number of my websites and then to do a few family photos at sunset on the beach. The sunsets here are just magical.

This week’s Magnetic Marketing Lesson is a quick one, but one that we all need to pay close attention to.

It’s simple…Who are you listening to?

As entrepreneurs and business owners we can sometimes find ourselves so buried in our own work and craft that we forget to take time to learn, listen and search for advice from those who may be wiser than us.

In the last few weeks at Magnetic Marketing we have spent a fair amount of time with experts who have helped bring new information and ideas to us.

Two weeks ago we had Mike Stodola and Jeff Johnson from Big Red Media (Robin Robins' company) in our office in Charleston.

The purpose was to help us use their online learning dashboard and portal in more and better ways. If you’ve attended our Magnetic Marketing Fast Implementation Boot Camp over the past 5 months, you have participated on this platform. It’s much better than “Zoom” meetings. It has allowed us to have sponsors, exhibit hall, ongoing chat during the event, and more.

Beyond this tool, Jeff and Mike also participate and help run coaching groups for Robin’s Technology Marketing Toolkit.

Over the last year, our Magnetic Marketing Implementation Group has continued to grow and we’re looking for ways to improve our coaching delivery for all levels.

After speaking with Jeff and Mike we’ll have a brand new Magnetic Marketing Fast Start program that will debut real soon.

For 8 weeks you’ll be guided by one of our Magnetic Marketing Coaches to get the basics of Magnetic Marketing IMPLEMENTED. You’ll get pieces in place and each week during the 8 weeks you’ll be moving forward.

If you have interest in the first group we are limiting it to just 25 individuals and it will be just $1,997 and backed by a full money-back guarantee. You attend all 8 weeks and if you’re not thrilled, let us know your disappointment and we’ll cheerfully refund you. The group will begin in about 14 days…to get on the early-bird notification list please email [email protected] and mention the "Fast Start."

We’ve also engaged with David Meerman Scott who is the author of 12 books including Fanocracy and The New Rules of Marketing & PR.

David has consulted with and advised some incredible companies including Hubspot and many others. He’s done things that we’ve not done before, but want to do.

He brings a different level and type of thinking to the table.

He asks different questions from a different perspective.

We don’t have to agree on all of the answers to the questions, in fact, this week we had a robust back and forth on one very important topic and now Adam needs to make a decision.

But getting different voices, different backgrounds, different ideas is VITAL to your business growth and success.

Getting in the echo chamber with like minds and like voices all of the time is not wise.

Are you making this mistake?

Are you challenging yourself enough?

Do you need an advisor group or a mastermind group who may think at a higher level than you right now?

If the answer is yes, you should reach out to our team and ask about our different coaching groups and masterminds.

We now have the ability to help the newest entrepreneurs who need a simple landing page and lead generation offer, all the way to our Secret Society Mastermind where we are working with companies that have hundreds of team members and tens of millions in revenue looking to build their company for a big exit.

No matter where you are today, there is likely the next step and to get there you will need NEW and DIFFERENT thinking.

Email [email protected] to express your interest in your next step.

P.S….Get the recordings of our What’s Working Now day where Mike Stodola was a guest speaker along with Darcy Juarez, Rich Bolandi, Tyler Garns, Andrew Lock, Adam Witty, and myself. The recordings are now available for just $397.

==> Get The What's Working Now Day Recordings

P.P.S….Join us for The Ultimate Sales Letter and Ultimate Marketing Plan LIVE! Limited in-person attendance to 150 guests and seats are filling up FAST!

==> Get all the details

The post Who are you listening to? appeared first on Magnetic Marketing .

Marco Island Florida, 74 Degrees, Barely a cloud in the sky

I’m getting ready for Day 1 of Spring Break with my family; they flew here to meet me very early this morning. I picked them up at the airport around 1 AM.

This morning we’re heading out on a great catamaran called “Cool Beans.”

My hope was that we’d get to schedule this for a sunset cruise, but by the time I called for a reservation, there were no openings for 4 guests until a week plus after Spring Break.

…Now if you just watched the evening news and CNN…you’d think it would be impossible to be sold out right now for anything.

Everything is doom and gloom.

But I can tell you after listening to the stories at our Renegade Millionaire Implementation and Mastermind, our What’s Working Now Day, and Secret Society Mastermind…the overwhelming majority of our members are kicking butt and taking names!

Even now.

Our Members know that they can literally take control of their own economy, no matter who lives in a White House in a town called D.C., no matter how crazy the Senators or House Members are.

At Magnetic Marketing, one of the most valuable things that you gain is the connections, community, and the mindset that it’s our duty to do well, become wealthy and contribute to society in meaningful ways.

We understand that the Majority Is ALWAYS Wrong.

Now the Cool Beans boat is being lifted by some favorable factors right now like being in Florida and being in Southwest Florida where Spring Break is still civil, but still, he’s booked solid 3 sails a day, every day, and has been for months!

Kudos to him and his team. Isn't entrepreneurship a beautiful thing?

Should You Be In A Room or On Zoom?

Earlier this week I spent 3 days in a room with our team, working to build a new service for our mLive marketing attraction and engagement software for dentists.

The project has many moving parts, needed a team with a diverse group of talents to pull it off.

One from the West Coast, one from the East Coast, one from Nashville, and then three of us from Wisconsin.

Instead of struggling along trying to do marathon sessions on Zoom, we flew to Nashville to work from sunup to sundown.

Marathon sessions.

Over the three days, one thing became very apparent to me.

If you have a project that requires members of your team to build new things, in new ways, with the need for items like Landing Pages, Copywriting, Coding, API Integrations along with the vision and direction a new project usually takes…doing it via Zoom will slow you down for sure.

I’d imagine that if we tried to do what we did in three days remote it could have taken us as long as a few weeks to longer.

Attention span and focus is not there on Zoom.

The ability to ask questions across the different pieces that needed to get done become more difficult and likely many little bugs would have cropped up later.

It’s going to be easy to say, nobody is going back to the office, ever.

…but the secret weapon for fast-moving organizations in the future will likely be the amount of time they spend together, especially on the R&D teams.

There are certain tasks and jobs well suited to be done virtually most of the time, the BIG ideas that get dreamed up and IMPLEMENTED, will come from inside of the room.

…what side of this fence will you and your company be on?

Will You Be In The Room, Or
Left To Watch On Zoom?

Speaking of rooms, I’d love to invite you to join us for the Ultimate Sales Letter and Ultimate Marketing Plan LIVE with Dan Kennedy in Cleveland, June 8th-9th.

We’re capping live attendance to 150 and seats are filling up each and every day. Over the past week, I've seen some of the sharpest Members and former Members secure seats. I'm looking forward to seeing some of you that I haven't seen in a few years!

Don’t wait until you miss out like my family is missing out on the Sunset cruise because I waited too long.

When the boat is full, the boat is full. The captain can't make more space.

When our 150 seats are spoken for the room will not grow, and as the Captain of this ship, I'm sorry to say that you'll be left to watch from afar.

3 Ways To Secure Your Seat
Get all of the event details online and register today at  www.MagneticMarketing.com/mid-year-event Call us at 800-871-0147Send an email to  [email protected] and let Andrey, Vito, or Martin know you’d like one of the remaining seats.

Not ready for the Ultimate Sales Letter Event, but you want to attract more customers, clients or patients that Pay, Stay and Refer? Join us for the Magnetic Marketing Fast Implementation Boot Camp

==> Secure your seat for just $97

The post In A Room or On Zoom? appeared first on Magnetic Marketing .

It’s Darin Spindler from Magnetic Marketing back with another Magnetic Marketing Minute.

Each Friday we deliver to you a valuable Marketing or Business Lesson.

The last 14 days have been fast and furious for us.

We hosted our Renegade Millionaire Coaching Group last Tuesday, our What’s Working Now Day conference on Wednesday, and then our Secret Society Mastermind Group Thursday through Saturday. All of this was held in Orlando.

We had the opportunity to hear some incredible success stories from our Members during the week including a member who had their first 7-figure year! Another who put an extra $41,000 to the bottom line by raising the prices on just one product by $1. Another who’s now doing $1.5 million a month…yes, a month!

Our Membership is made of some of the smartest, grittiest, and most ambitious entrepreneurs in the world.

If you turned on the TV and listened for an hour you’d find it hard to believe that results like this are possible right now.

Zuckerberg is having a tough time allowing us to run ads for our Renegade Millionaire program. Why? I’m assuming it’s the same reason that it’s tough to get weight loss ads approved. They do not believe that you can lose a single ounce. And surely no high school educated Renegade could become a Millionaire.

You have to be careful with who you associate with, what you watch and what you listen to.

Information is like vitamins for your mind.

A steady stream of negative information can poison your thinking and ambition.

Positive and motivational information can make you aspire to and reach the next level.

…reminds me of the Jim Rohn quote, “You’re the average of the 5 people you hang around the most.”

Want to have a better circle?

Inquire with our team about our coaching programs by sending an email to [email protected].

Comparing Apples To Oranges = Premium Price

Disney is known for many things, but first thing you think about is their “Magical Experiences” and then most would also point out that they have premium prices for nearly every product they sell. Not just in the park, but outside the parks. They have cheap hotels and 5 star+ hotels.

In the April No B.S. Magnetic Marketing Letter, I’ll have a full report from our Day at Disney with our Secret Society Members where I’ll share the good, the bad and the ugly of our experience. We did have some Ugly and Walt is literally rolling over in his grave at some of what’s happening over there...

If you’re not a newsletter subscriber you can fix that today.

==> Click here to sign up for Membership

Throughout our short 7 hour trip through the Magic Kingdom and Epcot, there were many lessons learned, but premium pricing and having apples to oranges comparisons in your business was a BIG one that many members walked away with.

One example of this is the special Star Wars themed Coca-Cola products.

I believe a normal soda would have cost somewhere around $4.50.

And that’s a high price already for a soda, and there’s really only so far you can push the price of soda before consumers and the biggest Disney lovers decide the price is too high.

…so what did Disney do?

They created Star Wars Themed drinking vessels, which have now become a part of the experience.

They are only sold in one part of the park and they are collectors items.

Not only are guests paying the higher price for the same soda.

They are doing it cheerfully and having a better experience.

It’s a win for the guests and a win for Disney and a win for the bottom line.

What can you do in your business to create an apples to oranges comparison where you create price elasticity and a better experience for your customer, client, member, or subscriber?

The post Comparing Apples To Oranges = Premium Price appeared first on Magnetic Marketing .

You know your business like no one else. No employee or consultant or business book cares about your business as much as you do. Unfortunately, it’s not enough to just be good at what you do.  Joe’s guest this week on the podcast is Darin Adams. He’s an award-winning communication and marketing expert who has coached thousands of businesses how to build connections with their audiences. He’s currently a Success Coach at Keap, the company formerly known as InfusionSoft.

Contact Darin at [email protected] or call him directly at 385-439-9596 and you can find out more about keap here.

About Darin Adams:
Darin is an award-winning communication and marketing expert who has coached thousands of businesses how to build connections with their audiences. All success starts with relationships and he has taught people all around the world how to build those relationships through automation. Now he wants to show you how you can get organized, get customers, and get paid.

The post Dan Kennedy’s Magnetic Marketing Podcast with Darin Adams appeared first on Magnetic Marketing .

Read The Transcript

Joining Joe this week is the Doogie Howser of entrepreneurs. Justin Miller started his first business when he was just 14, but now he’s all grown up and the President of Profit 911 Business Consulting. He teaches business owners what’s working now as well as what he’s learned from his own failed marketing experiments.

To contact Justin go to Profit911.biz or email Justin directly at [email protected].

About Justin Miller:
Justin is a small business sales and marketing automation specialist. He is also an Infusionsoft certified partner and helps business owners get more customers and sales by implementing marketing systems in their companies.

An entrepreneur his entire life, Justin started his first “real” company as a mobile DJ in 1996 at the age of 14. This company is still in operation (though Justin sold it in 2017) and has since spun off several other companies and services.

Justin is the president of Profit 911 Business Consulting. He teaches other business owners what is currently working as well as what he has learned from tens of thousands of dollars in failed marketing experiments. Justin’s goal is to help others overcome their unique business challenges so that they can grow their business and enjoy more income and more free time.

He has appeared on dozens of TV and radio stations including affiliates of NBC, FOX, and CBS. He travels and speaks for groups both large and small around the county and internationally presenting both keynotes and workshops. He writes for multiple international publications.

Justin Miller - Magnetic Marketing
 Podcast Transcription

Joe Pardavila: This is Dan Kennedy's Magnetic Marketing podcast. You'll meet folks that are using the Magnetic Marketing principles to take control of their advertising and marketing dollars. I'm Joe Pardavila. Let's do this. 

Joining me today is the Doogie Howser of entrepreneurs. And if you don't get that reference, ask your parents.

Justin Miller started his first business when he was just 14. But now he's all grown up and the president of Profit 911 Business Consulting. He teaches business owners what's working now, as well as what he's learned from his own failed marketing experiments. Hey there, Justin, how are you? 

Justin Miller: I'm doing awesome. How are you, Joe?

Joe Pardavila: I'm doing great. And  I love your backstory because it sounds like you've been an entrepreneur for the majority of your life. Like basically you came out of the womb as an entrepreneur, is that correct? 

Justin Miller: It must be. If I think about the very first time I was trying to make money.

I put on like magic shows in my grandma's basement and I found some tickets recently to those.  We had a pinball machine growing up, I figured out very quickly how to make that actually accept money again. So yeah, it's built-in. 

Joe Pardavila: Do you come from a family of entrepreneurs? How did you catch that bug?

Justin Miller: No, not at all.

No, my father is a middle manager for a large corporation.  I'm not sure where it came from.  At some point, I decided that money must've run the world. And if I wanted things, I had to find a way to make the money, to get them.  

Joe Pardavila: And so being an entrepreneur, the marketing plays a big part of it, although I think sometimes entrepreneurs miss out on that fact, how important marketing of their product or service is.

So how did you become actively interested in the marketing of your businesses? 

Justin Miller: Yeah, so that was actually a massive shift for me. So I always was chasing money and figuring out ways to get it and providing good services. I started my first, what I call the real company when I was 14 as a mobile DJ and ran that for the better part of two decades.

But there was a distinct shift at one point. And that's when I was sitting in a seminar in Orlando, Florida, it was a DoubleTree Universal. I still remember this. And there was a speaker on stage that came out of the Dan Kennedy world. His name is Dave Dee. He was a magician at the time turned info marketer.

And he kept mentioning Dan, but he was talking about marketing. We were at a disc jockey conference and the guy's up there talking about marketing and something in the back of my head told me, you know what this is what I'm missing. If I really want to grow this as a legitimate business, I need to learn more about what this guy is talking about.

They've extracted some money from my pocket. I bought his program, heard him mention Dan Kennedy many times over the year, and started buying Dan's programs. And that was definitely an inflection point in where I was going, what I was doing. And ultimately what all my companies were all about from that point forward.

Joe Pardavila: Wow. And how immediate did you find that your business began to flourish because you decided to take an active interest in the marketing of it? 

Justin Miller: Yeah, so it's a psychological change,  but it was immediate.  I won't say that I was rich overnight or anything, but I saw the traction right away. So I started implementing things, learned a little bit about copywriting, learned a little bit about the placement of ads, postcard marketing,  and just took bits and pieces and put them in play and got a little bit of return, put $1 out there, made $1.50, repeat, repeat, repeat.

And there was an ROI on almost everything. It was slow. It was the get-rich slow plan. But yeah, immediately  I saw results and that made me dive deeper and deeper. Way off into all kinds of tangents and wormholes of marketing, but definitely down the mainstream marketing as well.

Joe Pardavila: It is amazing how people in that mobile DJ business, and  I'm sure maybe you've seen it as well as a grasp of marketing. Because I'm old enough to remember that DJs used to be hired from word of mouth. 

Oh yeah, I remember this guy, he was at Sue and Bob's wedding. He was a really good DJ. And now all of a sudden you're seeing DJs on literal billboards. So have you noticed that big shift in terms of maybe people competing in that space grasping marketing as well as you were at the same time? 

Justin Miller: Yeah, so I think maybe not at the same time, I think I was still a little ahead of the curve and that really helped us.

But overall it's a cottage industry. A lot of people it's part-time, side income, but that being said at this point, they really have to have their stuff together and they do have to understand all the marketing things that I put in play for much larger companies. Everyone's getting smarter.

Information is available everywhere and people are putting it into play at all levels. So even in the most cottage fragmented industries, people playing in them are becoming very aware and you'll find marketers in every single field that are implementing. And you can spot them by the way, when you are a marketer yourself.

But almost always, I think that puts them at an advantage and accelerates their growth. 

Joe Pardavila: That's awesome. And when you were down this wormhole of marketing, do you remember what was like the first Dan Kennedy product you picked up? 

Justin Miller: Yeah. So the first thing by Dan himself, a product would have been Magnetic Marketing, but I can remember books.

So even before I could drive. So before I was 16 years old I was going into Kinko's at the time, getting business cards printed up and I do remember buying The Ultimate Sales Letter off the rack there, and then The Ultimate Marketing Machine,  and following the kind of the formulas he lays out in those books and products and putting them into play into my mobile DJ business, which was primarily high-end weddings.

So this was a really interesting thing to put crabby Dan's in your face, direct response marketing into something that is one of the highest emotional sales I think there is, which is the high-end weddings. And it worked. 

Joe Pardavila: One thing that's interesting about the disciples of Dan Kennedy is the fact that the actual structure of doing the follow-ups, doing the newsletter, the copywriting, a lot of that seems to be easy for a lot of the Members to digest.

It's more of the mindset shift of being able to say, hey, you have to tell people how good you are. Were you able to grasp the mindset shift right away? Or was that something you had to learn over time? 

Justin Miller: Yeah, so I think I understood it logically.  But despite the fact that I was a mobile DJ and on the microphone,  I'm not like an in your face type of personality. If I was in a room of 200 people and not being paid to lead that room, you wouldn't know who I was.  But when it came to marketing and what I had to do to get my name out there, I did it, I followed the formula and did it, and it worked. I did it as congruently as I could with my personality.

So we have to exaggerate, we had to make it more interesting than it is. It's kinda like Facebook,  everyone's life on there is a lot more interesting looking than it really is. I figured out how to do that in marketing enough and make myself a celebrity to the people that mattered in that industry. And that worked really well and it's still jived with my authentic personality. 

Joe Pardavila: It is funny how people have such a tough time with that facet of it. You think something like,  hey, it's okay to tell people, but it's almost like the tall poppy syndrome that people in the UK experience all the time.

You're not allowed to say how good you are, but here in the States, we encourage it a little more, but at the same time, I think there's some people like yourself and a lot of people, a lot of entrepreneurs, who find that step, one of the toughest to succeed in the whole world.

Right? 

Justin Miller: Yeah. I think I'm a very analytical person, so I found ways to make the argument without having to blatantly state it. I wrote a book for weddings. My book was The Secret to Making Your Wedding Reception Fun, Memorable & Stress-Free! Put my picture really big on the thing, that gets some of the points across. We literally had a book in our lobby with 300 pages of testimonials and framed thank you letters everywhere. 

So I let others make the argument for me as best as possible. But you still have to be smart enough to gather that proof and put it out there. 

Joe Pardavila: Interesting. And so let's talk about how you evolved because you're this mobile DJ company to high-end weddings, you've done major deep dives into marketing.

I guess just from speaking to you, Justin, you've become obsessed with learning to be a better marketer, and then you decide to even branch out and you write a book, right? 

Justin Miller: Yeah  I wrote several books. 

Joe Pardavila: Like how did you make that jump? Because just so you know, Justin, I don't know a lot of mobile DJs who've written books.

Justin Miller: Yeah. There's not, I think I licensed the mind to a few and they were smart.  No, I wrote the book because I was told to write the book at the Dan Kennedy conferences I was going to.  I'm good at following directions. So I'm not really an inventor either.  But I can follow the formula when it's put out there.

It was just my interest to do the marketing and over the years and even decades my interest in being a mobile DJ waned. And I took myself out of the performance side of it and it's just stuck to the office backend side and business and marketing. A few years before I sold that company  I didn't go in "the field" at all.

I was just managing people and marketing and processes and making sure the company grew as a company without me being the end all be all of everything. So that was the shift.  It was really an interesting shift and a personal choice, more than anything. And then at one point, there were a few stars that aligned that told me it was time to get out.

This was pre-COVID by the way. Everyone's been forced into that decision now.  It told me it's time to get out. And I sold the company and I had already had a part-time marketing business, Profit 911 Business Consulting for a while. Made the jump to a full-time operation and that's what I continue to do today.

Joe Pardavila: Awesome. Let's talk about Profit 911. It is a business consulting company. And you mentioned you were doing that sort of a parallel to your mobile DJ business. So what do you guys do?  What's it all about? 

Justin Miller: Yeah. So we are an online and offline company, which is a bit unique. We started as your digital marketing company, your tech geeks.

I played in the Infusionsoft and marketing automation space, basically implementing things I had learned and done in my own business for others. And we very quickly branched out into offline as well. So if you were to set foot in the Profit 911 offices today, you would find people that are doing digital follow-up and your traditional digital marketing funnels. 

You would also right below where I'm sitting today find several thousand square feet of print production and direct mail processing. So that's a bit strange in the marketing agency world. But it follows kind of Dan Kennedy's teachings to the core and allows people to come in one place and get all these things cohesively together without having to be the glue themselves that holds it all together.

Joe Pardavila: And so how did you meld those two outlets?  The online and offline? Because I think nowadays people are incredibly hyper-focused on just everything's online. Everything's social, everything is email. So how do you convince clients or even tell them, hey, listen, online is super important, but offline is just as important?

Justin Miller: Yeah. Yeah. I always lay it out in the simplest form.  It's a classic scenario of one plus one is three. So having multiple media follow-up building upon each other, building the brand, building the message, building the offer, or whatever the case for the specific objective is, really makes people more legitimate than just digital.

So anyone can go online and do a digital ad.  And you see all kinds of them in front of you.  Anyone actually could mail a letter or postcard too, but they don't, as it requires real effort and actual money for postage. They think everything online is free, to an extent it is to an extent it's not.

So a lot of people leave that out and I had seen success with that myself. So even way back in the DJ business, we did postcard drops every single month to the list we had built. And we were very successful doing that. We were the absolute only company in our market doing that. And we had a great return from that.

So I'm preaching what I had practiced and anyone that's dug into the Dan Kennedy world, they don't need to be sold on offline, they just need to be sold on how they can get it done effectively and profitably. 

Joe Pardavila: And so with these two different assets of your company, the online and offline, are you the one-stop-shop kind of guy?

Or do you have people who specialize online or people who specialize offline? Tell me about the structure. 

Justin Miller: Yeah. So internally different people have different hats, so some are online, some are offline, some are just physical production around here.

We also have contractors around the States and around the world to fill in specific gaps for knowledge, like if you need an expert in a specific industry for a specific type of online ad, we may or may not have that in-house, but we likely have a connection for you. So we tend to be the project manager for our clients in bringing everything together they need and keeping their hands off as much as they want them off.

While allowing them control over what goes out the door. 

Joe Pardavila: Cool. And as a marketing expert now, because Justin, you have to say that you're a marketing expert according to Dan.

Justin Miller: We got the book on that too. 

Joe Pardavila: That it's important to have a story, and to tell people your story. So are there any of your clients’ members, whatever you call him that gave you a huge, happy ending that you're able to sell to future prospects?

Justin Miller: Oh yeah. We have several. The most interesting stories right now, though, we're recording this right after the flip of the year into 2021. Everyone's undergone change last year to one extent or another.  And we have clients that we've been serving, some doctors come to mind that were doing seminar marketing.

Guess what, no one wanted to get in a room anymore. So we helped them navigate the shift through to other media, direct mail, email follow-up. Not going to name-drop them per se, but we have several cases like that where last year was actually a record year for our business.  And that's because we were able to serve so many people that I don't want to say we're hurting,  but have been forced into change.

I think 2020 was an accelerator for marketing necessity. I think a lot of companies that were just humming along, got slapped. And maybe they had things they knew they needed to do and were successful enough that they were able to ignore them. I don't think that's necessarily the case, they can't do that anymore and still achieve the same success they did.

And those are the ones that were really helping. That's what we're focusing our efforts on right now. And we're making sure that if they had a dip in revenue or net, they aren't hanging out there as long as they would have to on their own. 

Joe Pardavila: It is interesting that for you guys and everyone in the marketing space if you read any entrepreneurial book that talks about hard times, recessions, crashes, they always tell the entrepreneur, the last thing you should do is stop marketing or spending less money marketing.

So in a way that helps you guys because people know, especially if they're smart businessmen, the last thing I need to cut, I can cut the Keurig machine, but I can't cut marketing.  

Justin Miller: Yeah. And again, they know that logically and I have as well. It's very hard to still do, even if that's the right course of action.

It's very hard to do because it's easy to cut marketing and it's not an immediate drop. You're starting to hurt yourself longer-term but yeah, sometimes just having another sound mind, that's not tied to the success of your business to bounce those ideas off of is of value too.  So we play an advisor role for a lot of clients as well.

But you are right. That's likely why we had the uptick. A lot of people saw an opportunity, or they knew that there was a chance to get market share.  It's why our business increased, frankly, everyone was looking again, there was a large rush for help and assistance, and the curve was accelerated by several years.

I think people were ignoring it, maybe the digital side realized I'm screwed now without it, I need to get over there. So we helped a lot of people, and I don't know if I'd repeat 2020. Yes.  We had a record year and we're on the right trajectory here, but I don't want to act as it came easy, because it was chaos.

It continues to be chaos. We're in the midst of it, with our clients. So we understand what they're going through.  

Joe Pardavila: You mentioned the word accelerated, what COVID did, and in a way, it was an accelerant in pretty much every facet of digital life. You look at the work-from-home scenario that's happening.

Work from home could destroy commercial real estate in the next 10 years because these companies are noticing that they're still able to excel without having to spend $50,000 to $100,000 on office space. You know what I mean, every month. So what do you see in terms of this accelerant?

Do you see it being the status quo now that people were like, hey, listen, I can't take my foot off the pedal when it comes to digital and offline marketing? 

Justin Miller: So as far as the digital side goes, it's become more competitive. It's become more necessary than ever before. I don't think that's going away. There are going to be new tactics.

There are going to be new con artists in the game. So the digital space, in particular, agencies have a reputation for a lot of people just stealing money. There's going to be more of that. So if this is new to you going in that space do your homework. I foresee most of this sticking around.

I don't think there are any major changes coming in the next six, eight months, as far as the importance of digital, there's going to be a lot of change for sure, for better or worse. But I think everyone was forced to leap forward two or three years. We had outstanding project bids from two, three years ago.

I want to say that 90% of those people that we had declared dead sales during this COVID in 2020 called back, asking about moving forward on these projects, because there were things that we’re preaching and they knew they needed to do and the importance, just leapfrogged to the front of the gate, which put us in a capacity situation.

But we're digging out of that a little bit. 

Joe Pardavila: How did you deal with those dead leads when that did happen? Did you decide to reach out to some of those be like, hey, by the way, there's this pandemic, you may want to do some digital marketing or how did that come around? 

Justin Miller: So everyone stayed a passive follow-up.

So if they're dead leads they're not getting attention from me per se anymore, but we're an automation shop as well. So they're still getting emails from me. They're getting newsletters in the mail. They're getting all the things that we preach, and Dan preaches.  So they never quite disappear from our world per se.

I am not going to say they went back into active follow-up, that is not the case at all. They just pop their heads back up, which is actually the way the marketing, Magnetic Marketing, in particular, supposed to work. You put the message out there and then the right prospects raise their hand and then you focus efforts on them.

And that was definitely the case here. We were almost doing lead triage with who we could actually work with and perform well with those constraints we had internally. We didn't prepare for a massive increase year over year in the midst of a pandemic where I've got three kids at home, no one can prepare for that.

But the system that was there allowed communication. So evergreen marketing, automated marketing stayed in place. People that don't have that in place are missing one of the keys here for sure. And that's going to continue to be important. Offline marketing though also changed. I don't know if you noticed that or paid attention to it.

Joe Pardavila: In what way? 

Justin Miller: So mailboxes were empty during 2020. This is a trend. It's not a new trend, but I noticed a lot less mail than even typical. So we took the opportunity to keep the direct mail flowing out. And we've had several clients that upped their direct mail budgets to get in front of people, stay in front of people, and land in their life physically.

So the rest of the world went digital. We were forced to go digital with our relationships, even.  Getting something in the mail, always meant something. It means even more right now than it ever has.      

Joe Pardavila: You mentioned that you signed up for Magnetic Marketing, and part of the Magnetic Marketing course is all about retention of those clients.

So take me back to sort of like the beginning of the pandemic, March 2020. Was that one of your concerns, was the retention of clients?  Because at that point people were like, Oh my God, the bottom's falling out. I'm not going to get any new members, but can I keep my old members? Was that one of your major concerns at the beginning?

Justin Miller: Oh, absolutely. And that's actively what we're doing in house is making sure that we can serve and support those that are already paying us. We're advising our clients to do the same, by the way. So the current client always has more importance to us, and we definitely had those conversations with staff.

We had meetings and went through client by client. Okay, who's going to get hit by this? How can we help them?  How can we continue to serve them as well? But how can we help them to get value from our services? The bottom line is how can we provide an ROI for them more than they're paying us so that we don't go under?

And we were able to do that. I'm trying to think if we had, I don't think we really had an Exodus at all out the door. 

Joe Pardavila: That's awesome. So your retention rate was pretty close to a hundred percent?

Justin Miller: Yeah.

Joe Pardavila: That's awesome. 

Justin Miller: We didn't have anyone kicking and screaming out the door. We definitely had clients that were impacted in a negative manner.

Absolutely. But what we were providing for them, it's kind of part and parcel to their business and they understand everything we're doing is really a long-term game. I probably said it before, but it comes up all the time. The get-rich slow plan. What can we build that's actually going to stick around? And that's always the way we've looked at things.

We try and stay away from shiny objects. And that means everything we were doing prior to the pandemic is still valuable during and ultimately after.

Joe Pardavila: Yeah. Tell me about that. You've mentioned that in some of your written work is the marketing shiny object syndrome. What exactly is that? 

Justin Miller: Yeah. So the way this bumps its head up for us as a marketing agency is when someone's new and comes to us with a kind of a mandate of tactic. 

So I want to run a pay-per-click Google ad for this. And when we dug into that, they attended a seminar or something that sold that as the solution. So a lot of times we have people coming to us for marketing tactics,  I want to send SMS marketing. Great. Immediately what we do is back them up and ask 10 questions to figure out how they came to that conclusion. Because what we do is strategic marketing. We start with the strategy and then we understand there are hundreds of tools and there's more by the day in the marketing landscape, everyone has some sort of new software whizzbang thing they can sell you.

That's the greatest thing ever. And we try really hard to stay away from those as an early conversation point. Now, ultimately after we build the strategy and the objective, we get down to the tactic and the tool to make it happen. But yeah, there's not a week that goes by that someone doesn't have a backward and comes to us with some sort of tactic they want to implement without understanding the larger picture of how that fits into their business or if it does. 

Joe Pardavila: And tell me just a little insight on that. Obviously, with your years of experience, how do you handle a client like that who comes in like, I want to do the text messaging campaign for my company.

And you're like, no, wait.  Like how do you massage that I guess is probably the best word? 

Justin Miller: Usually questioning allows them to come to the conclusion themselves. And if they don't come to that conclusion, no worries. There's plenty of people that'll be happy to take that money to do exactly as they say.

We're fortunate enough that we don't necessarily just take orders if we don't agree with them.  If you're a long-term client, we'll question, we'll give our feedback. And ultimately at the end of the day, you still have the say. If you're a new person coming in like that, and I don't see an ROI for you.

You're probably just not going to be our client. I had one of those phone calls, like two days ago from a local business owner. We don't do a lot of local business actually. But she was a psychic new to the area and she wanted to run a Google ad campaign, which not a bad idea, but when we dug into the math and everything, there was just no way on earth this was going to be profitable for what she wanted to sell. 

Another example is we had someone call in that they had a die-cast truck, like a commemorative truck.  I won't say exactly what it was for, because I wish them luck and maybe they will make it big.

But I think they'd been watching too many infomercials because they wanted to sell this truck for a hundred dollars or something and sell it via TV advertising. And they thought that was the tactic and they didn't understand that everything they see on TV is built upon selling more stuff to the same client and they don't have more stuff to sell to the client.

Joe Pardavila: They just got the truck. 

Justin Miller: Yeah. So when we understand the strategies behind the tactics, so in this case, infomercial, we understand that this was not a good fit, but this person came in with a tactic they wanted. As far as I know, they're still going down that road and they're going to find someone that'll be happy to take their money as long as the checks clear.  

But we've given them the knowledge to try and filter that out. And ultimately if we didn't work with them.

Joe Pardavila: And Justin, I'm curious, it seems like just speaking with you for a few moments is, you don't sound like you're just going to take people's money just for the sake of the sale.

When did that click into your head, that the money wasn't worth the aggravation, or wasn't worth it to the actual customer in this case? Was that something that you picked up on early on? Was that something you had to learn from the school of hard knocks? 

Justin Miller: Yeah. I don't think there was anything that clicked.

I think that's just innate, in my nature. It's not worth the headache. It's not worth the hassle. The money is going to be a bigger problem in the end anyway. Every once in a while you do something that you probably shouldn't have and it backfires and you relearn the lesson you already knew, for sure.

But yeah, no, I think that it was just born into me. Especially in this Dan  Kennedy world, the Magnetic Marketing world, the NO BS world. This is a close-knit community. Word gets around really quick, whether you serve your customers well or not.  So it's definitely not worth the risk for us to do something that we don't think it's going to produce results.

Or have a good chance of it, anyway. 

Joe Pardavila: That's awesome. His name is Justin Miller. He is the president of Profit 911 Business Consulting. Justin, if people want to get a hold of you, what's the best way to reach you guys? 

Justin Miller: A couple of things you can go to our website, Profit911.biz. Or you can just email me directly [email protected], and happy to answer any questions you may have.

Joe Pardavila: Justin, thank you very much for the time, and good luck in 2021. 

Justin Miller: Thanks, Joe.

Joe Pardavila: Join us for our Mid Year event, where we'll teach you how to create The Ultimate Sales Letter and The Ultimate Marketing Plan live with Dan Kennedy and other speakers in Cleveland, Ohio, June 7th - 9th, in-person and virtual seats are available.

Head to MagneticMarketing.com/ultimateevent to secure your seat now.

The post Dan Kennedy’s Magnetic Marketing Podcast with Justin Miller appeared first on Magnetic Marketing .

10:47:21 AM
Marco Island, FL
Sunny, 64 Degrees

It’s Darin from Magnetic Marketing and I just picked up a couple of great marketing lessons for you on my ride to get a smoothie this morning…brought to you by a cosmetic surgeon in Fort Myers, Florida.

We hadn’t had a chance to go get groceries late last night after arriving back on the island after Midnight.

Besides being tired, everything here basically closes around 9 PM, so for breakfast, a smoothie it would be. Blueberry Bliss.

I took a quick drive to get a smoothie before coming back to write the Magnetic Marketing Minute and then do an interview for an upcoming virtual event with Tom Rauen who’s a Member and a very sharp marketer.

Tom also had a great interview for our No B.S. Inner Circle Members, Creating A Culture That Your Team and Your Community LOVE (This is scheduled to release in June), if you’re not an Inner Circle Member you’re really missing out.

We’ve had some incredible interviews over the past 6 months and the Newsletter is again full of great tips, tools and ideas to grow your business.

Become A Member Today

…back to the story.

I go down the elevator this morning to my car.

Hop in my car and turn up the radio.

First thing on was a commercial.

Listen a little longer, it wasn’t a commercial.

It was a cosmetic surgeon answering questions from prospects live on the air.

I tuned in part way through it, but this was a great segment.

Caller asks…"If I get this chin procedure done, will I need pain killers or just ibuprofen?"

Dr. gives an answer, longer than this, but basically depends on your pain tolerance, most can use just ibuprofen.

Next question… "Dr. I have these dark marks on my arms and around my ribs, they look like bruises. What are they?"

"You’ll need to send us photos and we can take a look, then determine what they are."

Dr. answers…. "If they are just tags or (another word, that I can’t recall), we could likely us a laser."

"We do virtual visits and you can send your photos to a provided email address."

Next question…"Can small frame individuals get a breast augmentation or do I need to gain some weight?"

Dr. Answers… "Most breast augmentations are done on smaller frames. You don’t need to gain weight, but you may feel the implant because you have less fatty tissue."

…you see what’s going on here.

Next question…"If I fly in from out of state, do I need to arrive early and how long do I need to stay?"

Dr. Answers…"You should arrive a few days in advance so we can meet in person, then you should stay 10-14 days after so we can make sure that everything went as well as we had planned."

Prospects are asking questions.

On the radio.

The doctor is using a mass media, radio, to position himself as the expert and demonstrate knowledge live.

It was a great segment.

He shared a number of treatment types, he told people they could fly in for treatment. Since there are many snowbirds and vacationers, I’d bet he gets a fair amount of this.

The only thing they could have done slightly better was his calls to action.

He didn’t have an information kit that he talked about that a prospect listening could go and get on his website.

In fact on his website there’s a lot of information, but no request for information, it’s straight to a consult.

A consultation is a VERY high hurdle to jump over, especially for those early in their search.

Many are not ready for a consult, but having a package of information for each procedure he does with an FAQ sheet would be great.

He could then build his list and then send a weekly email like this one to his prospects.

This Dr. is doing A LOT right.

He could make some simple, small adjustments and get even more juice out of what’s he’s already investing in.

He could also have a better website domain name. His current domain is his last name | cosmetic surgery .com and his last name isn’t an easy one to spell.

When I got home I couldn’t remember his name, so I did a Google search that most wouldn’t do to find him.

Having a great domain that’s easy to remember is very important, especially when doing things like TV and Radio, where people are driving.

At the upcoming Magnetic Marketing What’s Working Now Day next week on Wednesday, March 10, I’ll be sharing with you a few more ways that this Dr. could take what he’s already doing and turn it into an evergreen asset.

I’m in the middle of building a bunch of these for Magnetic Marketing and with two private clients.

I’ll be showcasing the Renegade Millionaire Re-Launch and how we set up the questions for Dan, the detail we went into to build case studies (testimonials) and then how we took a one-day launch and turned it into an evergreen asset.

The way we built the Renegade Millionaire launch could and should be used for this cosmetic surgeon.

He could then turn his website into a lead generation and conversion machine, working for him on auto-pilot as he performs surgeries and meets with patients.

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