It’s Darin from Magnetic Marketing and I’d like to wish all of our Dads out there a very Happy Father’s Day Weekend. 

Raising my daughter Presley has been one of the biggest joys of my life. 

I can still remember the day that we found out that we would be having a baby and remember vividly the day she was born and the first bath I gave her at the hospital.

She’s now about to turn 17. Watching her grow into the strong, confident young lady that she’s become has been just a real pleasure, most days...anyone with a teen daughter knows what I mean by most days.

Last week we hosted the Ultimate Sales Letter and Ultimate Marketing Plan LIVE event in Cleveland.

It was a great event and if you missed it, we do have the recordings still available HERE.

One question that we’ve been getting A LOT from Members over the past few weeks is about when they should begin doing events live again, should they continue doing Zoom and not do live events or do hybrid events.

As the world begins to open up again, hosting LIVE events surely has many benefits.

It’s impossible to re-create the same energy that you can generate in a room on a screen, no matter how good the production value of that virtual event.

The conversations that happen in the hallway, at lunches, or at dinners are often as valuable or more valuable than the content that comes from the stage, a harsh reality for the event producers.

If you’re selling coaching, consulting or client work it gives your best students or clients the opportunity to share their experience with your prospects in person. There is just nothing that replaces this.

At our most recent event, we had Members who joined coaching programs, book deals that were found for Advantage|ForbesBooks, a couple of licensing opportunities that we’d have never had bubble up if it were not for being in person, in a room in Cleveland...plus the community that's created by being together and breaking bread.

When should you start planning your next live event? Today!

On the call that I did with Dan Kennedy yesterday, he went into details about live events, zoom meetings, and hybrid events. I’ll be sharing his entire answer to this important question in the July No B.S. Magnetic Marketing Letter.

If you’re not yet a Gold Member, you can fix that by visiting us HERE.

…and we’re launching Dan Kennedy’s newest book Why Advertising Fails and How To Make Yours Succeed at our next live event in Nashville, TN on October 13.

If you’d like to save a seat for the event, please email [email protected] or call (800) 871-0147. Limited in-person attendance that is sure to sell out before the end of summer... virtual attendance also available.

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