It’s Darin from Magnetic Marketing.

It is day 6 of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. Where I let you take a look inside the Search Engine filled with Dan Kennedy’s very own marketing content dating all the way back to 1994, by taking a deep dive into one specific piece of content each day. 

Today I want to share with you a Diamond Newsletter that Dan wrote in 2011, that I truly believe is as relevant today as it was ten years ago. The topic that Dan focused on this entire Newsletter on was, “Why You Should Study Fundraising Letters: A Copywriting Lesson.” I want to share with you a snippet of what Dan wrote verbatim: 

“My thesis has always been, the methods that work in separating people from money in difficult circumstances, and when for preposterous propositions, can be of even greater impact when transferred to less challenging situations. This is why I urge studying tabloid advertising and TV infomercials.”

Dan goes on to reference a specific fundraising letter and points out specific elements within it that can be used to improve your own copywriting and your own sales letters. 

It opens with a “Thank You” - People like being thanked, which is not done enough.It is a personal testimonial letter from a customer rather than from a corporation or CEO.It involves a kid - Kids and pets obligate readership to many. People feel guilty about ignoring little children and cute pets.It includes an emotion rich photo - The mother looks hopeful and troubled, striking as in need and worthy of help.The precursor “You may have heard about,” suggests you should have known this and makes assertion into accepted fact.“There is no greater gift you can give this holiday season,” is meant to invoke guilt.The P.S. addresses an obstacle to receiving a response - the elephant in the room.

Copywriting is often one of the most difficult tasks for business owners, as it is a skill that people often shy away from in fear they will be no good at it. Well, I hate to break it to those people, but without copywriting, marketing can be deemed essentially useless. Lucky for you though, Dan Kennedy has proven to have mastered this skill, and the Search Engine is filled with nothing but his original copy, that you can take, guilt-free, and utilize in your own business. I mean just imagine, an end to writers block, tedious research, brainstorming sessions, et cetera. Copy, that has proven to be successful lies in the palm of your hand with the purchase of the Magnetic Marketing Search Engine. 

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, or for those who invest before August 16th, whichever comes first, you will NEVER have to pay the $497 fee. When else in your life will you be offered an entire Search Engine filled with copy that you have unlimited access to and can create endless advertisements out of immediately!

AND for a price like this? 

No one can justify passing up on this offer.

Get The Magnetic Marketing Search Engine

Yesterday I shared  some content within the Gold Letters that are included in the NO BS Marketing Newsletters.

In one specific letter that I found quite humorous, but also instructive, Dan talks about a project of his that he had been pushing to the back burner for years -- writing his own dictionary.

If you missed it, click the link below!

==>  Check it out now!

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