Your users, employees, consumers and donors are obsessed with data now. Are you helping them solve their knowledge problem?

Years ago, I had an automatic transmission car with a tachometer. Why I needed to know my RPMs when I couldn't do a thing about it is beyond me.

Yet useless data and hidden data continue to plague users. I have a Garmin 305 watch to track my bike workouts. It's just fine, except I hate it. I hate it because there are only two pieces of data I care about while I'm working out