I’m sure your inbox is much like mine. 

Dozens to hundreds to thousands a day coming to your inbox 

Frankly, I’d love to shut my email off, forever.  

I have a love-hate relationship with it. 

But today let me share with you what I love.

Earlier in the week, I received the email below…now before some of you blow up and stop reading because you think this came from Trump or the Right side of the aisle…I also get them from the other side of the aisle.

…and you should too.  

The most talented and most expensive copywriters work in politics and fundraising. There’s much to hate about their marketing, but there are also lessons in every message they send…both sides. 

Now before you leave this page, if this message bothers you, understand that you can look at these and say…hmmm…how can I adjust this message for my business and quickly make sales happen?

I quickly took a screenshot and sent it to Molly on our team. 

I gave her some general direction on re-purposing parts of this email to promote the upcoming Mid-Year event, you may have received it. 

I also then took it and I’m using it for my Kids Bowl Free business today…

Subject: MISSING: (Last Name) Family

Hi (First Name),

It’s Darin from Kids Bowl Free.

For some families, it’s been nearly two years since they went bowling with their Kids Bowl Free coupons because of the pandemic.

This Summer is looking like many more families will be able to enjoy rolling a few strikes and spares with their friends and family.

Registration for this Summer is now open at (Bowling Center Name), but there’s one thing missing…

Your family!

...and then it continues on with instructions and an offer to upgrade to our Family Pass!

Yesterday on our Diamond Member Call, Robert Moss, one of our Renegade Millionaire Members, asked how to use a swipe file…this is a great example.

You don't use one by copying everything, you look for themes and offers that make sense for you to repurpose.

By Sunday of this week, this swipe will have put a bunch of butts in seats for the Mid-Year Event and it will have reactivated tens of thousands of families for my Kids Bowl Free program. Likely, all in, it will bring in mid-six figures!

One email from my inbox sparked simple promotion opportunities for two businesses.

…and it provided a great lesson for the Magnetic Marketing Minute.

…this is one of Dan’s secrets for creating a ton of content too…how many ways can you use what you do? I used it to ring the cash register for two businesses and create a lesson…all in…less than an hour of my time.

Now I have to get back to my Mastermind Meeting.

Have a great weekend and don’t forget to secure your seat for the Mid-Year Event…there will be lots of golden nuggets just like this one shared for two solid days!

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