Earlier this week I was reading through some of the newer posts on the Magnetic Marketing Private Facebook Group.

One of the things I love about our community is how knowledgeable and helpful all of our Members are. It’s a great place to ask questions, get advice, feedback, and resources for your business.

If you haven’t joined yet, what are you waiting for?

==> Join the Private Facebook Group Now!

But around 10:40 AM CT, my scrolling suddenly came to a halt, I couldn’t see any more of the updates, and I realized…

Facebook has crashed. (Uh Oh!)

If you didn’t hear the news, on Tuesday, Facebook, Instagram, and WhatsApp suffered from a global outage.

Apparently, someone at Facebook removed the map that tells the world’s computers how to find its various online properties.

I am not a huge techie, but I’m glad I’m not the Facebook team member who broke it.

I’m also glad that as a marketer, and a Dan Kennedy student, I know the importance of owning your assets (ex: your email list) and not relying on social media platforms to sell your products or services.

And while many believe having a blue check next to your name, and having a huge following on social media gives you some sort of status, if the followers you attract can’t be made active AND moved over to a sales environment where they can be monetized, what’s the point?

This is one of the many problems with only relying on ‘influencer/social media marketing…’You don’t own your social media followers (this is why we build email lists!)

You are reliant on social media platforms, and as we know, they are NOT reliable.It brings me back to something Dan says all the time in his newsletters and presentations:“If you can’t measure results in dollars, don’t do it.”

– Dan Kennedy

I’ve been around Planet Dan since I was 19 (I like to tell Members that I went to the ‘College of Dan Kennedy’) and I’ll be honest…

I used to read his Newsletters thinking, what in the world is this grumpy old man saying?

I had no clue what direct response marketing was, and thought direct mail was for carrier pigeons…

But as I continued to read and learn, I began to understand the importance of creating assets and building your list.

Because no matter the size, if you have an engaged and responsive list, you won’t even break a sweat when Facebook and Instagram crash.

So…in honor of The Biggest Facebook Outage Of All Time, I have a free tool for you to download today, “26 Ways To Build Your Email List Faster!”

==> Download The Free Tool Now

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