Tuesday, September 21, 2021 - Diagon Alley

It was a dark, humid night, and I was walking along a cobbled path near Gringotts Wizarding Bank.

All of a sudden, I feel a sharp heat on my neck and a small rumble whispering in my ear.

The roll of noise begins to get louder...and louder… and louder.. then all of a sudden

BOOM!

A massive dragon above us, and atop the Bank lets out a fiery breath, and everyone around me (including myself) screams!

I would be lying if it didn’t scare me at first, but then I marveled at how much I felt like I was actually in the Wizarding World of Harry Potter.

That moment was so immersive, I immediately felt like I was once again a 9-year-old kid, who had just picked up Harry Potter and The Sorcerer’s Stone by J.K. Rowling for the first time.

I imagined what it would be like as a new student, getting my wand, my owl, and books in Diagon Alley, before hopping on the train and heading off to Hogwarts (if you’re a Harry Potter fan at all, you know what I’m talking about!)

It was such a cool night, and I fangirled hard.

Of course, I am not really a witch, and I am not going to Hogwarts to learn how to use magic.

But myself, along with the rest of the Magnetic Marketing team (minus Darcy who hadn’t arrived yet) had the amazing opportunity to join Russell Brunson’s Inner Circle Members to have an amazing experience at Diagon Alley all to ourselves.

If you’re wondering why we were all in Diagon Alley at Universal Studios, Orlando, we just announced last week that Magnetic Marketing has joined the Clickfunnels Family!

If you haven’t seen the awesome video announcement, watch it now on Facebook.

==> Watch Now

Back to my story…

The night was filled with a bunch of awesome moments, like eating dinner in The Leaky Cauldron, going on the amusement ride, Harry Potter and the Escape from Gringotts which was a 3D experience, and getting to hop on the Hogwarts Express at King’s Cross Station.

Whether you’re a Harry Potter Super Fan or not, it is a completely enchanting experience!

There are also a ton of marketing takeaways throughout the night.

First, here is a quote from Walt Disney that Dan Kennedy has shared numerous times throughout his newsletters and seminars:

This applies to how you market yourself, what you do in the prospect's presence, in the

customer's presence and with service after the sale.

Sure, we were technically at Universal Studios, not Disney, but the experience was done so well you weren’t thinking about where you were...like I said earlier, I felt like I was a student, ready to hop on a broom and cast spells with my new wand!

Speaking of casting spells, the wands you can purchase at Ollivanders Wand Shop come with a map that you can take around Harry Potter World and cast actual spells with! For example, we could walk to a certain area, cast our wand, and make it rain!

How cool is that?

And for super fans like myself, they had Harry Potter swag everywhere. You can purchase clothing for whichever Hogwarts House you belong to.

There were also shops with all the authentic writing supplies a witch or wizard could need including ink and inkwells, feather quills, parchment, and writing paper.

They also had Sugarplum's Sweetshop (this was Darin’s favorite) where you can get candies, ice cream, or any kind of treat to satisfy your sweet tooth.

And for the major, major super fans, they had Madam Malkin's Robes for All Occasions shop, where if you’re a superfan ready to spend the big bucks, you could get an authentic robe for $797!

When I told my husband I was going to buy one for myself, he called me from California to talk me out of it!

The next time you find yourself in an attraction like this, think about how you can make an experience so thrilling for your customers, clients, or patients, and how you can leverage that for your business.

For Russell, not only do they benefit from working with him 1:1, but they also get to have incredible experiences just like this, having them stick around as his Members for decades.

It was an awesome way to kickstart a stellar four day event (more on that another day).

Myself and the rest of the Magnetic Marketing team are so excited to be a part of the Clickfunnels family...especially what this means for YOU, our Members and subscribers.

It is a big change for the Magnetic Marketing community...and change can be scary - but it’s not to be feared.

Dan talks about this in greater detail in the October 2021 NO BS Magnetic Marketing Newsletter - so if you’re a member, keep your eye out for that.

If you’re not yet a member, take a test drive today for just $19.97 for the next 60 days and you’ll get this month’s newsletter delivered to you digitally!

Join The Herd Now For Just $19.97

Until next week, I’ll leave you a photo I took in Diagon Alley that I tell myself every day:

If you’re capturing magic in your own business, I’d love to hear about it. Feel free to reply to this email.

The post How do you create magic in your business? appeared first on Magnetic Marketing .