Toby Neal, bestselling author of the Lei Crime series, offer tips on getting the most mileage out of your social media engagement with readers:

One of the most exciting aspects of growing as an author is the relationship I’m developing with readers. I happen to love the social media interaction I have with readers on Facebook, Twitter, Pinterest, G+ , Instagram and my blog. Yes, it’s a lot to keep up with and I see a time when I won’t be able to interact with readers like I do now, but as much...