Every grand strategy can be tested with one or more small, fast, additive experiments.

Internalize theses 7 Habits for running highly effective experiments:

1. Declare you expected outcomes upfront.

2. Make declaring outcomes a team sport.

3. Emphasize estimation not precision.

4. Measure actions versus words.

5. Turn your assumptions into falsifiable hypotheses.

6. Time-box your experiments.

7. Always use a control group.

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